District Taco
District Taco is a U.S. fast-casual Mexican restaurant brand serving customizable, Yucatán-inspired food across the Mid-Atlantic and nearby markets.
Last updated August 25, 2026
Overview
District Taco is a fast-casual Mexican restaurant brand founded in 2009 by Osiris Hoil and Marc Wallace. The business began as a food truck in Rosslyn, Virginia, during the economic downturn associated with the Great Recession. Hoil had recently lost his construction job, and Wallace, his neighbor, encouraged him to develop a restaurant concept around the traditional Mexican recipes of Hoil's family. Their partnership combined Hoil's culinary background and Yucatán heritage with Wallace's entrepreneurial support and operational involvement. The early concept was designed to make fresh Mexican food available in a quick-service format while retaining the flavors and preparation traditions associated with Hoil's home state of Yucatán. District Taco's menu centers on customizable tacos, burritos, bowls, and related Mexican dishes. The brand's food positioning is built around family recipes, Yucatán-influenced seasoning and preparation, and the convenience of fast-casual ordering. Customers can generally customize core items with different proteins, toppings, salsas, and other fillings, allowing the concept to serve both familiar Mexican-food preferences and more personalized orders. After operating as a food truck, District Taco opened its first permanent restaurant in November 2010 in Arlington, Virginia. The move from mobile service to a brick-and-mortar restaurant created a platform for repeat local business and subsequent geographic expansion. The company expanded through the Washington, D.C., Maryland, and Virginia area, commonly referred to as the DMV region, before extending its presence into additional Northeastern and adjacent U.S. markets. District Taco later added franchising to its growth model and opened its first franchised location in 2023. According to the referenced encyclopedia material, the brand operates 20 restaurants across Washington, D.C., Virginia, Maryland, Pennsylvania, New Jersey, New York, and Florida. Its footprint remains concentrated in the Mid-Atlantic and nearby markets rather than being nationwide. The company is privately held based on the available material, and no public ticker, parent company, or financial information is identified. The brand's identity rests on the combination of a founder-led origin story, Yucatán-inspired Mexican food, customizable fast-casual service, and regional expansion. District Taco is distinct from a conventional national Mexican chain in that its public history emphasizes the founders' local food-truck beginnings and Hoil's family recipes. Its present business scope includes company-operated and franchised restaurants, with the restaurant format serving as the primary expression of the brand.
History
District Taco was established in 2009 by Osiris Hoil and Marc Wallace. Hoil had been laid off from a construction position during the Great Recession, and Wallace encouraged him to turn his family's Mexican recipes into a commercial food business. The founders launched the concept as a food truck in Rosslyn, Virginia, introducing a fast-casual interpretation of Mexican food influenced by Hoil's Yucatán background. The mobile operation provided the initial testing ground for the menu and brand. District Taco's food was built around traditional family recipes and Yucatán-inspired flavors, while the service format emphasized speed and customization. The menu developed around tacos, burritos, bowls, and other Mexican dishes that customers could adapt with different ingredients and toppings. In November 2010, District Taco opened its first permanent restaurant in Arlington, Virginia. This transition marked the beginning of the company's restaurant expansion and gave the brand a fixed retail presence after its food-truck origin. The company subsequently added restaurants in the Washington metropolitan area, including Washington, D.C., Maryland, and Virginia, and later expanded into Pennsylvania, New Jersey, New York, and Florida. The brand's growth remained regional and focused on the Mid-Atlantic and neighboring markets. District Taco eventually incorporated franchising into its development strategy, opening its first franchised restaurant in 2023. The referenced material describes the company as operating 20 locations across its regional footprint. No information in the available sources establishes a public listing, a parent corporation, a change of ownership, or reported financial results. The available history therefore primarily documents District Taco's development from a recession-era food truck into a multi-location fast-casual restaurant business.
- 2023First franchised location opens
District Taco opened its first franchised location, adding franchising to the brand's restaurant growth model.
- 2010First permanent restaurant opens
In November, District Taco opened its first brick-and-mortar restaurant in Arlington, Virginia, beginning its expansion beyond mobile food service.
- 2009District Taco launches as a food truck
Osiris Hoil and Marc Wallace founded District Taco as a food-truck business in Rosslyn, Virginia, using Hoil's family recipes and Yucatán-inspired culinary traditions.
Products and positioning
A regional fast-casual Mexican restaurant brand offering customizable food based on Yucatán-inspired flavors and family recipes, combining traditional culinary influences with quick, accessible service.
TacosMexican fast-casual food
Tacos are one of District Taco's central menu formats. The brand presents them as customizable Mexican fast-casual meals shaped by Yucatán-inspired flavors and the family recipes associated with co-founder Osiris Hoil. Customers can adapt the format with different fillings and toppings, supporting the brand's emphasis on personalization and convenient service.
BurritosMexican fast-casual food
Burritos are a major District Taco menu line, extending the brand's customizable approach into a larger wrapped meal. They are part of the restaurant's broader offering of Mexican dishes influenced by Yucatán-style flavors and family cooking traditions. The available reference material identifies burritos as a core product category but does not provide a detailed ingredient or recipe list.
BowlsMexican fast-casual food
Bowls provide a District Taco meal format that can be customized without a tortilla wrapper. They belong to the same Yucatán-inspired, fast-casual menu system as the brand's tacos and burritos. The format supports the company's focus on adaptable orders while retaining the flavor profile and family-recipe positioning associated with District Taco.
Flagship businesses
- Customizable tacos
- Yucatán-inspired burritos
- Mexican-style bowls
Leadership
| Name | Title | Tenure |
|---|---|---|
| Marc Wallace | Co-founder | 2009– |
| Osiris Hoil | Co-founder | 2009– |
Sources
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