Direct Alpine

Direct Alpine is a Czech outdoor clothing brand emphasizing high durability, functionality, and technicality, with at least 95% of products made in the Czech Republic, Slovakia, and the EU.

Last updated September 1, 2026

Overview

Direct Alpine is a 100% Czech company with 100% Czech capital. More than 95% of the DIRECT ALPINE collection is produced in Europe. The brand focuses on purposeful design, technical precision, and distinctive design, using tested functional materials and proven manufacturing technologies. Products are tested by mountain guides, ambassadors, and the Technical University.

History

Direct Alpine s.r.o. is currently a 100% Czech company with 100% Czech capital. More than 95% of the DIRECT ALPINE collection is produced in Europe. The brand emphasizes high durability, functionality, and technicality of products, with at least 95% made in the Czech Republic, Slovakia, and the EU. Products are tested by mountain guides, ambassadors, and the Technical University.

Products and positioning

GUIDE 8.0
Jacket with lightness, functionality, and packability, suitable for mountain expeditions, ice climbing, alpine skiing, or via ferrata.

Flagship businesses

GUIDE 8.0 jacket

Sources

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