De Lorenzo

De Lorenzo is an Australian made professional haircare brand. The company states it strongly opposes animal testing and does not use this practice nor any derived ingredients in the manufacture of its products. Its complete haircare range is proudly cruelty free and vegan friendly. De Lorenzo works in harmony with nature, using plant based and certified organic ingredients that are sustainably farmed and wild harvested wherever possible. The brand is proud to be one of the few Australian made professional haircare brands who create the products that are conceived, researched, developed, tested, manufactured and dispatched all under the one roof.

In 1945, Vincent and Anton de Lorenzo's first salon opens in Sydney on the corner of Rowe & Castlereagh St. Soon after they moved to the eponymous salon in Sydney's prestigious CBD Trust Building with a stylish list of A-Listers. In 1947, Vincent and Anton begun researching and assembling their hair formulations, followed by the launch of the first salon-only product range to be made in Australia – De Lorenzo. In 1957, commercialisation of their first haircare range DELVA. In 1964, original DELVA manufacturing site opened. In 1965, a head start to success aired on TV, making DELVA a household name. In 1979, DELVA was bought out by a multinational corporation. In 1987, De Lorenzo launched into the market.

Product categories. Hair care products · Shampoo · Conditioner

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