Damasco Coffee
Café Damasco is a Brazilian coffee brand offering roasted and ground, whole bean, and soluble coffee products.
Last updated September 1, 2026
Overview
Café Damasco is a coffee brand that originated in 1960 when six small companies joined forces to launch a coffee with the best and purest beans. Over more than 60 years of operation in the South of the country, it has won consumers, respect, and tradition in the market. In 2010, it was acquired by the Dutch company JDE, integrating its portfolio of more than 20 brands. In 2020, the brand underwent modernization and repositioning, relaunching its packaging with an elegant design and reinforcing the value of 'Presença' (Presence).
History
Café Damasco was born in 1960 when six small companies joined forces to launch a coffee with the best and purest beans. Over more than 60 years of operation in the South of the country, it conquered consumers, respect, and tradition in the market. In 2010, it was acquired by the Dutch company JDE, integrating its portfolio of more than 20 brands. In 2020, the brand underwent modernization and repositioning, relaunching its packaging with an elegant design and reinforcing the value of 'Presença'.
Products and positioning
Product categories. roasted and ground coffee · coffee beans · soluble coffee
Flagship businesses
- Damasco Tradicional
- Damasco Intenso
- Damasco Extraforte
Sources
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