Cliffstar
A United States beverage manufacturer specializing in juices, sports drinks, teas, and private-label beverages.
Last updated August 31, 2026
Overview
Cliffstar Corporation was a beverage manufacturer headquartered in Dunkirk, New York, producing juices, sports drinks, teas, and other private-label beverages. Rather than being known primarily as a consumer-facing branded drinks company, Cliffstar served grocery retailers, mass merchandisers, and food-service businesses, placing it within the contract manufacturing and private-label beverage segment. Its portfolio included products associated with juice and other non-alcoholic beverage categories, including grape and cranberry beverages as well as sports drinks and teas. The company was co-founded by Stanley A. Star in 1970. Over time, Cliffstar developed a geographically distributed United States manufacturing and processing network. Manufacturing facilities were located in Dunkirk, New York; Joplin, Missouri; Greer, South Carolina; Fontana, California; and Walla Walla, Washington. Additional processing plants operated in Fredonia, New York; Warrens, Wisconsin; North East, Pennsylvania; and East Freetown, Massachusetts. This footprint supported production and processing for retail and food-service customers across multiple regions. Cliffstar’s business model centered on supplying beverages for other companies and retail channels. Its customers included grocery and mass-market retailers, as well as food-service operators. The company therefore competed on production capability, formulation, processing, packaging, and supply-chain coverage rather than only on the visibility of a single flagship consumer brand. The available reference material does not identify a complete product-by-product portfolio, customer list, revenue figure, or a standalone public-market listing. On July 7, 2010, Cliffstar announced an agreement to be purchased by Cott Corporation, a major beverage producer and private-label supplier. Stanley A. Star was chairman when the acquisition was announced. The transaction marked a significant ownership transition for Cliffstar and aligned its manufacturing network and private-label capabilities with Cott’s broader beverage operations. The available material does not establish a separate current operating status for Cliffstar as an independent company or provide enough information to determine whether the Cliffstar name continues as an active standalone brand.
History
Cliffstar Corporation was established in 1970 by co-founder Stanley A. Star. From its base in Dunkirk, New York, the company developed as a producer and supplier of non-alcoholic beverages, including juices, sports drinks, teas, and private-label products. Its activities were oriented toward business customers rather than solely toward a prominent consumer brand: Cliffstar supplied grocery chains, mass merchandisers, and food-service companies with beverages manufactured or processed for retail and institutional distribution. The company expanded its physical production and processing capabilities across the United States. Manufacturing sites were located in Dunkirk, New York; Joplin, Missouri; Greer, South Carolina; Fontana, California; and Walla Walla, Washington. Separate processing facilities operated in Fredonia, New York; Warrens, Wisconsin; North East, Pennsylvania; and East Freetown, Massachusetts. Together, these locations gave Cliffstar a broad domestic operating footprint and supported the handling and manufacture of several beverage categories. The reference material identifies grape juice, cranberry juice, sports drinks, teas, and other juices as relevant areas, although it does not provide a complete catalog of products or proprietary brands. Cliffstar’s role in the beverage industry was consequently tied to private-label and supply-chain services. Its value proposition included the ability to manufacture beverages for retailers and food-service customers, rather than relying primarily on direct consumer marketing under a single globally recognized label. The available information does not document detailed advertising campaigns, named product launches, financial results, public listing information, or a comprehensive chronology of management changes. On July 7, 2010, Cliffstar announced an agreement to be purchased by Cott Corporation. Stanley A. Star was serving as chairman at the time of the acquisition announcement. The deal connected Cliffstar’s production and processing infrastructure with Cott’s beverage business and private-label focus. The supplied reference does not state the purchase price, completion date, post-acquisition organizational structure, or whether Cliffstar continued as a distinct operating company or brand after the transaction. Accordingly, Cliffstar’s present standalone status is recorded as unknown rather than assumed to be active or defunct.
- 2010Agreement to be acquired by Cott Corporation
On July 7, 2010, Cliffstar announced that it had agreed to be purchased by Cott Corporation.
- 1970Company founded
Cliffstar was co-founded by Stanley A. Star and began operations as a beverage company in the United States.
Products and positioning
A private-label and contract beverage manufacturer serving grocery, mass-merchandising, and food-service customers, with capabilities spanning juice, sports-drink, tea, and related non-alcoholic beverage production.
JuicesJuice beverages
Juices were a central part of Cliffstar’s beverage manufacturing portfolio. The company supplied juice products to grocery, mass-merchandising, and food-service customers, including products associated with grape and cranberry juice. The available source does not identify specific consumer brands or formulas.
Sports drinksFunctional beverages
Cliffstar manufactured sports drinks as part of its broader non-alcoholic beverage offering. These products were supplied through retail and food-service channels, with the company’s role focused on production and private-label supply rather than a documented flagship consumer brand.
TeasTea beverages
Tea beverages formed another category within Cliffstar’s manufacturing activities. The source identifies teas among the company’s product types but does not specify varieties, packaging formats, customer brands, or launch dates.
Private-label beveragesPrivate-label non-alcoholic beverages
Cliffstar produced beverages for private-label programs serving grocery retailers, mass merchandisers, and food-service companies. This business involved manufacturing products for sale under customers’ own labels and was a defining part of the company’s market position.
Brand decisions
- 2010Agreement to sell Cliffstar to Cott CorporationM&A
Cliffstar operated a broad United States beverage manufacturing and processing network and supplied retail and food-service customers with juices, sports drinks, teas, and private-label beverages.
What changed. On July 7, 2010, Cliffstar agreed to be purchased by Cott Corporation.
Aftermath. The agreement transferred the company toward Cott ownership, but the available source does not provide the transaction value, completion date, or detailed post-acquisition structure.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Stanley A. Star | Co-founder and chairmanformer | –2010 |
Recent events
- 2010Cliffstar agrees to be purchased by Cott Corporation
Cliffstar Corporation announced on July 7, 2010, that it had agreed to be acquired by Cott Corporation. The transaction represented a major ownership change for the Dunkirk-based beverage manufacturer.
M&A
Sources
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