Canal IPe

Canal IPe is a Peruvian free-to-air television channel operated by the state broadcaster Instituto Nacional de Radio y Televisión del Perú (IRTP). Its programming is directed primarily at children and teenagers, combining locally produced educational, cultural and entertainment programs with selected international content. The channel was launched in July 2016 under the name IPe, short for Identidad Peruana, and replaced TV Perú 7.4 on the .4 subchannel of the TV Perú digital terrestrial television multiplex. Its creation reflected a policy concern that Peruvian children and young people lacked a dedicated public-service television outlet at a time when much of the country’s commercial television schedule was increasingly associated with reality, celebrity and other general-audience formats. Canal IPe developed from earlier children’s programming initiatives on TV Perú. The national broadcaster had previously carried international educational content from organizations such as NHK, the BBC and PBS, as well as locally produced programs including Sábado chico and De vuelta y media. After the decline of those initiatives, IRTP experimented with the Kusi Kusi children’s block from 2013 and later used the TV Perú Niños identity. These projects provided a programming and editorial foundation for a separate youth-oriented channel. The channel’s launch was announced in late June 2016. On July 1, Peru’s then-president Ollanta Humala visited IRTP facilities for the start of the channel’s digital terrestrial transmission on subchannel 7.4. Its high-definition feed also replaced TV Perú HD on Movistar TV’s digital cable platform. A related Chicos IPe block began on TV Perú on July 4, extending the brand’s presence beyond the dedicated signal. At launch, the channel presented itself as the first Peruvian local media outlet devoted exclusively to children and teenagers, with approximately ten hours of new content each day. Early programming included Clan Destino, a magazine format about young Peruvian entrepreneurs; Cortos IPe and Creaturas, which explored filmmaking and creative work in Peru; and the Chicos IPe strand, which included Los Cazaventuras, La Lleva Perú, La Hora Popap and Cocinando con Miko Ondas. Later productions expanded into science, social participation, arts and cultural themes. Programs introduced in 2017 included Inéditos, Ciencia en Esencia, Lutieres and Acción Voluntaria, alongside a second season of Creaturas. Canal IPe updated its television presentation in April 2018, moving from a 4:3 letterboxed format to 16:9 widescreen. Its standard-definition and high-definition signals were subsequently made available through additional Movistar TV channel positions. In 2020, it premiered Ciudad jardín, described as its first production in Ashaninka, Quechua and Aymara. The program extended the channel’s public-service and multicultural mission and was also carried by the CNTV Infantil block with support from Chile’s National Television Council. In 2022, the channel announced plans to air three imported programs from Japanese public broadcaster NHK, demonstrating that its schedule continued to combine domestic productions with international children’s content. The brand also undertakes social-awareness initiatives. In May 2023, Canal IPe launched No es juego, an anti-bullying campaign that was additionally broadcast on other Peruvian state channels. Its stated editorial approach includes consulting children about proposed programming and using a casting process intended to ensure that participating children are comfortable with the production environment. Canal IPe therefore occupies a niche between children’s entertainment, public education, cultural representation and youth participation within Peru’s state media system.

Canal IPe emerged from efforts by Peru's state broadcaster to rebuild dedicated children's programming. TV Perú had historically shown imported educational material from NHK, the BBC and PBS, while also developing original formats such as Sábado chico and De vuelta y media. By the late 2000s, however, the children's and cultural presence in the schedule had weakened. The growth of commercial reality, celebrity and other general-audience programming in the middle of the 2010s intensified concern that younger viewers lacked a public-service alternative. IRTP began preparing a dedicated cultural and youth-oriented service during this period. In 2013 it introduced the Kusi Kusi block on TV Perú, drawing on the model of Argentina's Pakapaka, and later renamed the initiative TV Perú Niños. These blocks served as a testing ground for the editorial direction, production methods and audience focus that would become Canal IPe. The channel was announced in late June 2016 as IPe Identidad Peruana. On July 1, 2016, it began digital terrestrial operations on subchannel 7.4, replacing TV Perú 7.4. The launch was associated with a visit by Peru's then-president Ollanta Humala to IRTP facilities. On Movistar TV, the channel's high-definition signal replaced TV Perú HD. A Chicos IPe block also began on TV Perú on July 4, allowing the new identity to operate both as a dedicated network and as a programming strand on the parent broadcaster. At launch, IPe promoted a substantial schedule of new material, reportedly around ten hours per day. Its initial slate included Clan Destino, which presented stories about young Peruvian entrepreneurs; Cortos IPe and Creaturas, which focused on filmmaking and creative production; and several programs in the Chicos IPe block, including Los Cazaventuras, La Lleva Perú, La Hora Popap and Cocinando con Miko Ondas. The schedule established a blend of entertainment, learning, creativity and Peruvian identity rather than simply replicating commercial children's television. Programming broadened in 2017 with the introduction of Inéditos, Ciencia en Esencia, Lutieres and Acción Voluntaria, as well as a second season of Creaturas. These formats extended the channel's attention to science, arts, social participation and independent creative work. In April 2018, the channel adopted a 16:9 widescreen format, replacing its former 4:3 letterboxed presentation. The standard-definition feed was subsequently added to Movistar TV, while the high-definition service received additional distribution positions. A significant cultural milestone came in 2020 with Ciudad jardín, identified as the channel's first production in Ashaninka, Quechua and Aymara. The program was also supplied to the CNTV Infantil block with support from Chile's National Television Council. This initiative reinforced Canal IPe's role in representing Peru's linguistic diversity and in creating content with a regional public-service relevance. In 2022, the channel announced three NHK imports, continuing the earlier tradition of combining local productions with international educational and children's programming. Canal IPe has also used its platform for social messaging. In May 2023, it launched No es juego, an anti-bullying campaign that was broadcast across additional Peruvian state channels. The channel's content leadership has described an audience-participation approach in which children provide feedback before programs are made and prospective child participants are selected only when they are comfortable with the production process. Through this combination of original production, imported programming, multilingual content and awareness campaigns, Canal IPe remains positioned as IRTP's specialized children-and-youth television service.

1. 2023No es juego campaign launches

   Canal IPe launched an anti-bullying campaign that was also carried on other Peruvian state channels.

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2. 2022NHK titles announced

   Canal IPe announced plans to broadcast three programs from Japan's NHK.

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3. 2020Ciudad jardín premieres in Indigenous languages

   The channel premiered a production in Ashaninka, Quechua and Aymara, marking a notable expansion of its multilingual public-service content.

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4. 2018Transition to 16:9 presentation

   Canal IPe changed its television picture format from 4:3 letterbox to 16:9 widescreen and expanded its Movistar TV distribution.

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5. 2017Expansion of original programming

   Canal IPe premiered Inéditos, Ciencia en Esencia, Lutieres and Acción Voluntaria, and produced a second season of Creaturas.

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6. 2016IPe launches on digital terrestrial television

   IPe Identidad Peruana began broadcasting on subchannel 7.4 of the TV Perú multiplex, replacing TV Perú 7.4.

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7. 2016Chicos IPe block starts on TV Perú

   The Chicos IPe programming block began on TV Perú, extending the new children's brand beyond its dedicated digital channel.

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8. 2013Kusi Kusi children's block begins

   IRTP introduced the Kusi Kusi block on TV Perú as an early step toward rebuilding dedicated children's programming and developing the editorial concept later associated with Canal IPe.

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A Peruvian public-service television brand for children and teenagers, emphasizing locally relevant culture, education, creativity, participation and age-appropriate entertainment.

• Chicos IPeChildren's programming block2016

  A children-focused programming strand that began on TV Perú alongside the launch of the dedicated IPe channel. Its schedule included adventure, variety, cooking and youth-oriented formats such as Los Cazaventuras, La Lleva Perú, La Hora Popap and Cocinando con Miko Ondas.

• CreaturasCultural and creative television series2016

  A Canal IPe program focused on filmmaking and creative expression in Peru. It was part of the channel's early original slate and received a second season in 2017.

• Clan DestinoYouth magazine program2016

  A magazine-style program presenting stories of young Peruvian entrepreneurs. The format reflected Canal IPe's emphasis on locally relevant role models and youth participation.

• Ciudad jardínMultilingual children's program2020

  A program produced in Ashaninka, Quechua and Aymara. Its multilingual format expanded Canal IPe's representation of Peru's Indigenous languages and was also distributed through the CNTV Infantil block.

• No es juegoAnti-bullying public-awareness campaign2023

  A campaign addressing bullying among children and young people. It was launched by Canal IPe in 2023 and additionally aired on other Peruvian state channels.

• 2023No es juego

  Peru

  Canal IPe launched No es juego to raise awareness about bullying. The initiative was also broadcast by other Peruvian state television channels.

  Outcome. The campaign received cross-channel distribution within Peru's state television system; no further measured outcome is specified in the available source.

  Source

• 2018Adopt widescreen broadcastingOther

  The channel's earlier television presentation used a 4:3 letterboxed format.

  What changed. Canal IPe changed its presentation to 16:9 widescreen and expanded its standard-definition and high-definition availability on Movistar TV.

  Aftermath. The change aligned the channel's presentation with modern widescreen television distribution.

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• 2016Create a dedicated children and youth channelProduct launch

  IRTP identified a need for public-service programming aimed at children and teenagers after the decline of earlier TV Perú children's initiatives and amid concern about the dominance of adult-oriented commercial formats.

  What changed. IRTP launched IPe Identidad Peruana on the .4 digital terrestrial subchannel, replacing TV Perú 7.4, while also introducing the Chicos IPe block on TV Perú.

  Aftermath. The initiative established a dedicated state television brand combining original Peruvian programming, cultural content and imported children's material.

  Source

• 2023No es juego anti-bullying campaign launches

  Canal IPe launched No es juego, an anti-bullying initiative also carried by other Peruvian state television channels.

  Campaign
  Source
• 2022Canal IPe announces NHK programming

  The channel announced the acquisition or planned broadcast of three NHK titles for its children's schedule.

  Product launch
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• 2020Canal IPe introduces multilingual production with Ciudad jardín

  The channel premiered Ciudad jardín, a production using Ashaninka, Quechua and Aymara, broadening its representation of Peru's linguistic and cultural diversity.

  Product launch
  Source
• 2018Canal IPe changes to widescreen broadcasting

  Canal IPe and TV Perú Noticias moved from 4:3 letterboxed presentation to 16:9 widescreen, followed by expanded standard-definition and high-definition distribution on Movistar TV.

  Other
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• 2016Canal IPe launches as a dedicated Peruvian children's and youth channel

  IRTP launched IPe, later known as Canal IPe, on the .4 digital terrestrial subchannel previously used by TV Perú 7.4. The channel combined original Peruvian productions with imported children's programming.

  Product launch
  Source

1. Canal IPe
2. Canal IPe official website