Brokers Alliance
An independent, family-owned life and annuity IMO, FMO & BGA for agents, agencies and firms.
Last updated September 2, 2026
Overview
Brokers Alliance is an independently owned life and annuity IMO, FMO and BGA serving independent agents, agencies, and other distribution firms across the United States. Founded in 1982 by Joe Racich and led since 2009 by his son David Racich, it offers top-tier commissions, protects downline hierarchies, and provides in-house built technology such as MyAdvisorCloud, MyAdvisorGrids, RetirementBrain, and LifeBrain. The company is based in Fountain Hills, Arizona, and has been named a Top Workplace in Arizona from 2021 through 2025.
History
Brokers Alliance was founded in 1982 by Joe Racich. Since 2009, it has been owned and led by his son David Racich. The company is an independently owned IMO, FMO and BGA serving independent agents, agencies, and other distribution firms across the United States. It is based in Fountain Hills, Arizona, and has been named a Top Workplace in Arizona from 2021 through 2025.
Products and positioning
Independent, tech-enabled life & annuity IMO, FMO & BGA with no fees, no minimums, no production requirements, and transparent contracts from day one.
Product categories. Life insurance · Annuities · Final expense · Long term care · Disability · Medicare Supplement
Flagship businesses
- MyAdvisorCloud
- MyAdvisorGrids
- RetirementBrain
- LifeBrain
Sources
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