Broadway Square Mall

Broadway Square Mall, also known as Broadway Square, is a shopping mall in Tyler, Texas. It primarily serves Tyler and nearby communities across East Texas and is described as one of the two major malls in the Tyler area. The property combines department-store anchoring with smaller retail, dining, and general shopping services, although the available reference material does not provide a complete current tenant directory or detailed information about its floor area, visitor volumes, or financial performance. The mall opened in 1975 with Sears, JCPenney, Selber Brothers, and Dillard's as its principal anchor tenants. Its tenant and physical configuration changed over time as department-store ownership and retail strategies evolved. In 1987, Dillard's acquired the Selber Brothers stores at both Broadway Square and Longview Mall. The Broadway Square Selber Brothers location was subsequently treated as an auxiliary Dillard's store rather than continuing as an independent Selber Brothers anchor. That former Selber Brothers space was later repurposed for Old Navy, reflecting the mall's transition from a four-department-store layout toward a more varied mix of national specialty retail. Sears remained one of the mall's major anchors for many years, but its parent company announced in October 2018 that the Broadway Square location would close as part of a nationwide program affecting twelve stores. The store closed in December 2018. The closure marked another significant change in the property's anchor lineup. The mall's currently identified anchor stores are Dick's Sporting Goods, Dillard's, and JCPenney. These tenants give Broadway Square a regional-shopping role centered on apparel, home and department-store merchandise, sporting goods, and related consumer services. Simon Property Group is identified as the mall's owner and parent organization in the supplied dossier and is also the operator associated with the property's official mall page. Broadway Square Mall remains an active physical retail destination rather than a discontinued or historical shopping center. Its history illustrates the redevelopment and tenant turnover common to established American regional malls: an original department-store base, acquisitions and conversions among anchor spaces, the replacement of legacy retailers, and continuing adaptation to changes in national retail chains. Publicly available source material is limited regarding later renovations, current specialty tenants, management personnel, leasing performance, and the mall's precise present-day merchandising strategy.

Broadway Square Mall opened in Tyler, Texas, in 1975 as a major enclosed shopping destination for the city and the wider East Texas region. Its original anchor lineup consisted of Sears, JCPenney, Selber Brothers, and Dillard's. This opening structure placed the property within the traditional American regional-mall model, in which several department stores attracted customers from a broad trading area while smaller stores occupied the interior corridors. The mall's retail structure changed as department-store ownership and operating strategies developed. In 1987, Dillard's purchased the Selber Brothers stores located at Broadway Square and Longview Mall. At Broadway Square, the former Selber Brothers location became an auxiliary Dillard's store. The change consolidated the department-store presence under Dillard's and ended Selber Brothers' role as an independent anchor at the property. The former Selber Brothers space was later closed and converted to an Old Navy store, showing how a legacy department-store footprint could be reconfigured for specialty apparel retail. Sears continued to operate at Broadway Square for decades after the mall opened. On October 4, 2018, Sears announced that the Broadway Square location would close in a nationwide program involving twelve stores. The store closed in December 2018. This represented a major reduction in the mall's original anchor configuration and formed part of a broader period of contraction for Sears and other traditional department-store chains in the United States. The mall's identified current anchors are Dick's Sporting Goods, Dillard's, and JCPenney. The presence of Dick's Sporting Goods alongside the two department stores indicates an updated anchor mix that combines traditional general merchandise with a national sporting-goods retailer. Broadway Square continues to serve Tyler and surrounding East Texas communities as an active regional mall. The supplied sources do not establish a detailed chronology of later renovations, new anchor openings, ownership transfers, leasing changes, or operating metrics. Simon Property Group is identified as the owner and parent organization in the supplied dossier and provides the property's official mall page.

1. 2018Sears closure announced

   Sears announces the closure of its Broadway Square location in a nationwide twelve-store closure plan; the store closes in December.

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2. 1987Dillard's acquires Selber Brothers locations

   Dillard's purchases the Selber Brothers stores at Broadway Square and Longview Mall, converting the Broadway Square location into an auxiliary Dillard's store.

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3. 1975Mall opens

   Broadway Square Mall opens in Tyler with Sears, JCPenney, Selber Brothers, and Dillard's as anchor stores.

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Regional shopping mall serving Tyler and the surrounding East Texas area

• Shopping-center retail servicesRetail real estate1975

  Broadway Square Mall provides a centralized retail environment for Tyler and East Texas shoppers. Its offering consists of department stores, specialty retail, sporting-goods merchandise, apparel, home and general merchandise, and associated shopping-center services. The mall's role is location-based rather than that of a manufacturer: it brings multiple retailers together in one regional destination and supports customer access to national and department-store brands.

• Department-store anchor platformDepartment-store retail1975

  The mall's department-store platform has historically included Sears, JCPenney, Selber Brothers, and Dillard's. The original anchor structure changed through Dillard's acquisition of Selber Brothers' location and the later closure of Sears. JCPenney and Dillard's remain identified anchors, providing broad apparel, home, accessories, and general merchandise categories within the regional mall.

• Sporting-goods anchorSporting-goods retail

  Dick's Sporting Goods is identified as one of Broadway Square Mall's current anchor stores. Its presence adds sporting equipment, athletic apparel, footwear, and outdoor-oriented merchandise to the mall's anchor mix, complementing the broader department-store offer and helping diversify the property's retail categories beyond traditional department-store shopping.

• 2018Sears anchor closureStrategy

  Sears announced a nationwide plan to close twelve stores, including its Broadway Square Mall location.

  What changed. The Broadway Square Sears store closed in December 2018.

  Aftermath. The closure removed one of the mall's original department-store anchors. The currently identified anchor lineup is Dick's Sporting Goods, Dillard's, and JCPenney.

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• 1987Dillard's acquisition and anchor conversionM&A

  Dillard's purchased the Selber Brothers stores at Broadway Square Mall and Longview Mall.

  What changed. The Broadway Square Selber Brothers store was converted into an auxiliary Dillard's location.

  Aftermath. The change consolidated the former Selber Brothers presence under Dillard's; the former Selber Brothers space was later converted to an Old Navy store.

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• 2018Sears at Broadway Square Mall announced for closure

  Sears announced that its Broadway Square Mall store would close as part of a nationwide plan involving twelve store closures. The location shut in December 2018.

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1. Broadway Square Mall
2. Broadway Square Mall official page