Blanc & Eclare

Blanc & Eclare is a South Korean fashion and lifestyle label established by Korean-American singer and actress Jessica Jung in August 2014. The brand initially operated under the name Blanc, a French word associated with the color white, before adopting the longer Blanc & Eclare name. Eclare is derived from a Latin root connected with clarity and brightness, reinforcing the label's clean and polished visual identity. The brand operates across several fashion and lifestyle categories, including eyewear, denim, ready-to-wear clothing, skincare, and accessories. Its design language emphasizes streamlined silhouettes, modern classics, and relatively restrained styling rather than highly embellished or trend-dependent pieces. Eyewear has been one of its most recognizable categories: sunglasses are designed with city-inspired names and references to international urban centers, linking the products to the brand's cosmopolitan positioning. Blanc & Eclare has developed an international retail footprint. Its merchandise has been sold through approximately sixty stores and retail locations in cities and markets including Seoul, New York, Beijing, Hong Kong, Bangkok, Taiwan, Shanghai, Tokyo, and Vancouver. In December 2016, the company opened its first United States flagship in New York's SoHo district. It later opened a second flagship location in Seoul in January 2021, strengthening its presence in the brand's home market. Beyond its core collections, Blanc & Eclare has used collaborations and limited editions to extend its reach into footwear, bags, mobile accessories, beauty, hospitality, and fashion media. Partnerships have included the child-abuse prevention charity Help For Children, The Landmark Mandarin Oriental in Hong Kong, South Korean model Irene Kim, Keds, Zalora, Casetify, Vogue Korea, and Revlon. These projects have included charitable sunglasses designs, hotel lounge wear, customized sneakers, limited-edition handbags, phone cases, market merchandise, and lipstick collections. The label's corporate affairs also became the subject of public reporting in 2021. Hong Kong-based Joy King Enterprises reportedly filed a lawsuit connected to a loan originally issued by Spectra SPC and later transferred to Joy King. The claim named Tyler Kwon, identified in reporting as Blanc & Eclare's chairman and chief executive officer, and concerned repayment of principal and interest. Kwon disputed the claimant's position, stating that an extension had been agreed with the original lender during the COVID-19 period. The available reference material does not establish a final resolution. Blanc & Eclare is therefore best understood as a founder-led, internationally oriented fashion brand whose offering combines accessories and apparel with selected beauty and lifestyle extensions. Its identity rests on clean-cut design, city-oriented branding, celebrity-founded visibility, and a network of collaborations rather than on a single product category alone.

Blanc & Eclare was founded in August 2014 by Jessica Jung, a Korean-American singer and actress. The label originally used the name Blanc, drawing on the French word for white. The name was subsequently expanded to Blanc & Eclare, with Eclare linked to a Latin-derived idea of brightness or clarity. This naming supported a visual identity centered on purity, polish, and contemporary minimalism. From its beginning, the company positioned itself as a fashion and lifestyle business rather than a single-category accessories label. Eyewear formed an important part of its early identity, while the broader assortment included denim, clothing, skincare, and accessories. The label's sunglasses were given names based on international cities, allowing the products to communicate a global, urban sensibility. Its design approach emphasized clean cuts and modern-classic forms. The company expanded through a combination of retail distribution, flagships, and partnerships. Blanc & Eclare merchandise became available through approximately sixty stores in markets spanning East Asia, North America, and Southeast Asia. Locations associated with the brand included Seoul, New York, Beijing, Hong Kong, Bangkok, Taiwan, Shanghai, Tokyo, and Vancouver. In December 2016, it established a U.S. flagship in New York's SoHo district, giving the brand a prominent physical presence in one of the world's major fashion retail neighborhoods. The brand also developed a philanthropic and collaborative program. Beginning in October 2014, it worked with Help For Children, an organization focused on preventing and treating child abuse. A public design competition invited participants to create sunglasses designs; selected designs were added to the collection, with all profits from those sales directed to the charity. This initiative connected product development with a social-purpose activity. In 2018, Blanc & Eclare pursued several collaborations across different consumer categories. It worked with The Landmark Mandarin Oriental in Hong Kong on a package-room collaboration that included lounge wear designed exclusively for hotel guests. It also announced the limited-edition Love is Good collection with South Korean model Irene Kim. During New York Fashion Week in September, the label partnered with Keds for a sneaker-customization event involving limited Blanc & Eclare versions of Keds Triple Kick sneakers signed by Jung. In October and November, it released two limited-edition handbag collections with Zalora, named Poppy and Rosie. In December, it joined Casetify for a capsule collection of iPhone cases. The partnership strategy continued in 2019, when Blanc & Eclare collaborated with Vogue Korea for the second annual Vogue Market. The limited assortment included a canvas mini bucket bag in four color options, detachable key rings, and a logo baseball cap. In November 2020, the brand entered a beauty collaboration with Revlon, releasing six limited-edition lipsticks. Retail development continued in January 2021 with the opening of a second flagship in Seoul. The store complemented the earlier New York location and reflected the label's two-sided market orientation: a South Korean base combined with international distribution and brand visibility. The same year brought corporate and legal scrutiny. On September 27, 2021, The Standard reported that Joy King Enterprises had filed a lawsuit involving Tyler Kwon, identified as Blanc & Eclare's chairman and chief executive officer. The claim concerned a loan originally made by Spectra SPC between 2016 and 2017 and later transferred to Joy King Enterprises in August 2021. The reported amount included alleged principal and interest totaling $6.8 million. Kwon told South Korean newspaper My Daily that he had reached an agreement with Spectra SPC to extend the loan term because of COVID-19, but said Joy King Enterprises did not honor that arrangement. The available material does not document the final outcome of the litigation. Overall, Blanc & Eclare developed from a celebrity-founded eyewear and fashion label into a broader lifestyle brand. Its history is defined by expansion into apparel and beauty, international retail, a sustained program of capsule collaborations, and an aesthetic based on polished simplicity and global-city references.

1. 2021Second flagship opens in Seoul

   A second flagship store opened in Seoul in January.

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2. 2021Loan-related lawsuit reported

   A lawsuit involving executive Tyler Kwon and a reported $6.8 million principal-and-interest claim was reported in September.

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3. 2020Revlon lipstick collaboration

   The brand released six limited-edition lipsticks in collaboration with Revlon.

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4. 2019Vogue Korea collaboration

   Blanc & Eclare participated in Vogue Korea's second annual Vogue Market with a limited accessories collection.

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5. 2018Major collaboration program expands

   The brand announced projects with The Landmark Mandarin Oriental, Irene Kim, Keds, Zalora, and Casetify.

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6. 2016First U.S. flagship opens in New York

   Blanc & Eclare opened its first American flagship in New York's SoHo district.

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7. 2014Brand founded as Blanc

   Jessica Jung launched the label in August 2014 under the initial name Blanc.

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8. 2014Help For Children collaboration begins

   The brand began a charitable sunglasses design initiative with Help For Children, directing all profits from the winning designs to the organization.

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A clean-cut, modern-classic fashion and lifestyle label with an international, city-oriented identity. The brand combines eyewear-led accessories with apparel, denim, beauty, and collaborative capsule products.

• EyewearAccessories2014

  Eyewear is one of Blanc & Eclare's central product areas. The brand's sunglasses use clean, contemporary forms and are associated with names inspired by international cities. This city-based naming system reinforces the label's cosmopolitan positioning while allowing individual frames to function as recognizable lifestyle products.

• DenimApparel

  Blanc & Eclare's denim offering forms part of its broader ready-to-wear proposition. It sits within the brand's modern-classic design language, extending its clean and understated aesthetic from accessories into everyday clothing.

• ClothingApparel

  The clothing assortment reflects the label's preference for polished, clean-cut pieces with a contemporary but relatively enduring character. The category includes ready-to-wear products developed alongside the brand's denim and accessory lines.

• SkincareBeauty

  Skincare extends Blanc & Eclare into personal care and lifestyle. It broadens the brand beyond fashion products while remaining consistent with its clean, bright, and polished identity.

• Limited-edition lipsticksBeauty collaboration2020

  In collaboration with Revlon, Blanc & Eclare released six limited-edition lipsticks in November 2020. The collection represented a focused entry into color cosmetics through a partnership with an established beauty company.

• Poppy and Rosie bagsHandbags2018

  Poppy and Rosie were two limited-edition handbag collections designed by Jessica Jung in collaboration with Zalora. The collections expanded Blanc & Eclare's accessories range and demonstrated the brand's use of named capsule products for digital and regional retail partnerships.

• 2020Revlon Limited-Edition Lipsticks

  International

  Blanc & Eclare and Revlon released six limited-edition lipsticks in November.

  Outcome. The partnership expanded the brand's collaborative activity into color cosmetics.

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• 2019Vogue Korea Vogue Market

  South Korea

  For Vogue Korea's second annual Vogue Market, Blanc & Eclare released a limited collection featuring a canvas mini bucket bag in four colors, detachable key rings, and a logo cap.

  Outcome. The collaboration placed the brand in a fashion-media-led retail and event context.

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• 2018Love is Good

  South Korea

  Blanc & Eclare and South Korean model Irene Kim announced a limited-edition collection titled Love is Good.

  Outcome. The collaboration added model-led cultural visibility to the brand's limited-edition program.

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• 2018Keds New York Fashion Week Customization Event

  United States

  For New York Fashion Week, Blanc & Eclare partnered with Keds on an exclusive sneaker-customization event. Eligible buyers could receive limited Blanc & Eclare customized Triple Kick sneakers signed by Jessica Jung.

  Outcome. The event connected the label with fashion-week activity and customized footwear.

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• 2018Zalora Poppy and Rosie collections

  Asia

  Blanc & Eclare worked with Zalora on two limited-edition handbag collections designed by Jessica Jung, first Poppy in October and then Rosie in November.

  Outcome. The collections broadened the label's handbag offering through a regional e-commerce partnership.

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• 2018Casetify iPhone Case Capsule

  International

  The brand collaborated with Casetify on an exclusive capsule collection of iPhone cases.

  Outcome. The project translated Blanc & Eclare's visual identity into mobile accessories.

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• 2014Help For Children Sunglasses Design Competition

  International

  Blanc & Eclare invited the public to design sunglasses in support of Help For Children. Winning designs were added to the brand's collection, and all profits from their sales were directed to the charity.

  Outcome. The initiative created a charitable product line connected to child-abuse prevention and treatment.

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• 2021Strengthen home-market retail through a Seoul flagshipStrategy

  After operating across Asian and North American markets, the brand continued to invest in a South Korean flagship presence.

  What changed. Blanc & Eclare opened a second flagship store in Seoul in January 2021.

  Aftermath. The opening reinforced Seoul as an important home-market location alongside the New York flagship.

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• 2016Establish a U.S. flagship in New YorkStrategy

  The brand had developed an international retail presence and sought a physical base in a major global fashion market.

  What changed. Blanc & Eclare opened its first U.S. flagship in New York's SoHo neighborhood.

  Aftermath. The store gave the label a permanent retail presence in New York and complemented its Asian distribution.

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• 2014Expand from eyewear into a broader lifestyle labelStrategy

  The brand was established with an assortment spanning eyewear, denim, clothing, skincare, and accessories rather than being limited to a single fashion category.

  What changed. Blanc & Eclare developed a cross-category product portfolio under a unified modern-classic design identity.

  Aftermath. The broader assortment supported later collaborations in footwear, bags, mobile accessories, hospitality, and beauty.

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• 2021Loan repayment lawsuit involving Tyler KwonControversy

  Joy King Enterprises reportedly sued Tyler Kwon, identified as Blanc & Eclare's chairman and chief executive officer, alleging that principal and interest on a loan totaling $6.8 million had not been repaid. The loan was originally issued by Spectra SPC between 2016 and 2017 and transferred to Joy King in August 2021. Kwon said the original lender had agreed to extend the repayment term because of the COVID-19 pandemic. The available material does not establish the final legal outcome.

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• 2021Blanc & Eclare opens second flagship in Seoul

  A second flagship store opened in Seoul, reinforcing the brand's retail presence in South Korea.

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• 2016Blanc & Eclare opens first United States flagship in New York

  The brand opened its first U.S. flagship store in New York's SoHo neighborhood, marking an expansion of its physical retail presence outside Asia.

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1. Blanc & Eclare