Bebesup
Bebesup is a South Korean baby product brand known for its wet wipes, detergents, and skincare products.
Last updated September 2, 2026
Overview
Bebesup is a South Korean brand that offers a range of baby products including wet wipes, detergents, and skincare. The official website describes it as '10년 연속 판매 1위! 대한민국 국민 물티슈 베베숲' (10 years consecutive sales No.1! Korea's national wet wipe Bebesup).
History
The official history page lists milestones from 2016 to 2026, including sales rankings and product launches. For example, in 2026 it states '10년 연속 대한민국 판매 1위 아기물티슈 (닐슨코리아 기준)' (10 consecutive years No.1 in baby wipes sales in Korea, based on Nielsen Korea). In 2025, it mentions '베베숲 시그니처 블랙 런칭' (Signature Black launch) and 'APEC 정상회담 공식 협찬사 선정' (selected as official sponsor for APEC summit). In 2024, it notes '8년 연속 대한민국 판매 1위 아기물티슈' (8 consecutive years No.1 in baby wipes sales). In 2023, it lists '베베숲 시그니처 위드 레드 물티슈 출시' (Signature With Red wet wipes launch) and '베베숲 베이비 스킨케어 출시' (Baby skincare launch). In 2022, it mentions '생활브랜드 베베숲 세제 런칭' (launch of Bebesup detergent as a lifestyle brand). In 2021, it notes '에이제이(주) (베베숲 제조·판매 기업)소비자 중심경영(CCM) 최우수 인증 기업 - 국무총리 표창 수상' (AJ Inc., the manufacturing and sales company of Bebesup, received the top CCM certification and Prime Minister's commendation). In 2020, it lists '베베숲 시그니처 3종 라인 출시' (Signature 3-line launch) and '베베숲 마스크 출시 (KF94, KF80)' (mask launch). In 2019, it mentions '대한민국 판매1위 공식인증 - 칸타월드' (official certification of No.1 sales in Korea by Kantar Worldpanel). In 2018, it lists '베베숲 핸드워시 출시' (hand wash launch) and '베베숲 네이처 물티슈 라인 출시' (Nature wet wipes line launch). In 2017, it mentions '범범 크림(아기엉덩이 크림) 출시' (Bumbum cream launch). In 2016, it notes '베베숲 BI 리뉴얼' (BI renewal).
Products and positioning
Product categories. wet wipes · detergent · fabric softener · bottle cleaner · skincare · hand wash · bubble cleanser · sun care
Flagship businesses
- Signature wet wipes
- Signature Eco wet wipes
- Lacto Biome wet wipes
- Original wet wipes
- Calming Nature line
- Nature line
Sources
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