Badger Maps

Badger Maps is a mobile-first field sales platform combining route planning, sales mapping, CRM integration, and AI automation.

Last updated September 2, 2026

Overview

Badger Maps is a field sales software platform that combines a route planner, sales mapping, CRM integration, and AI automation into one mobile-first platform. It is designed for B2B field teams and integrates with popular CRMs like Salesforce and HubSpot. The company was founded in 2012 by Steve Benson, who previously worked at Google.

History

Badger Maps was founded in 2012 by Steve Benson, who left Google to build the platform. The company's story describes that Benson started his career in field sales at IBM and later joined Google, selling the Google Maps API. He built Badger Maps as a mobile-first field sales platform.

Sources

Badger Maps - Route Planner for Outside Sales and Field Teams
Who We Are - Badger Maps
AI for Badger Maps - Advanced - Badger Maps
Team pilot - Badger Maps

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