Skip to content
WorldBrand.AI
HomeAboutBrand WikiAEOWorld ModelComing SoonBlog
WorldBrand.AI

The intelligence platform for brands in the AI era.

Products
  • AEO Intelligence
  • Brand Wiki
  • World Model
  • Enterprise
Company
  • About
  • Blog
  • Pricing
Brand Wiki
  • About Brand Wiki
  • Methodology
  • Sources
  • Editorial policy
  • API

© 2026 WorldBrand.ai. All rights reserved.

Privacy PolicyTerms of Use

Brand Wiki/Consumer Discretionary/Avatr Technology

Avatr Technology

Corporate brand

Unclaimed

Avatr is a high-end smart electric vehicle company and brand combining original design with intelligent technology.

On this pageControversies↘History↘

Last updated October 12, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Company facts

Avatr Technology

Industry
Consumer Discretionary · Auto Companies
Headquarters
Chongqing, China
Founded
2018
Parent
Changan Automobile
Website
www.avatr.com
Country
China
Owner
Changan Automobile is the largest shareholder; CATL is a major shareholder, alongside several Chinese institutional and state-linked investors.
Group
Changan Automobile group
On this page8
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Overview

Avatr Technology is a Chinese premium intelligent electric-vehicle brand headquartered in Chongqing. The company was established in 2018 through a proposed cooperation between China Changan Automobile and Nio, originally under the name Changan-Nio. Nio later withdrew from the partnership, after which Changan reorganized the venture with battery manufacturer CATL and developed it into an independent premium new-energy vehicle business. The company was renamed Avatr Technology in May 2021. Its corporate model is built around cooperation among Changan Automobile, CATL and Huawei. Changan contributes vehicle engineering, manufacturing capabilities and industrial scale; CATL supplies battery technology and participates as a strategic shareholder; and Huawei provides intelligent-vehicle technologies, including advanced driver-assistance algorithms, smart-cockpit systems and related computing and electronic architecture. Huawei is not described as an original shareholder of Avatr, but its technology relationship has been central to the brand's product proposition. Avatr's positioning is at the premium end of China's intelligent electric-vehicle market. Its vehicles emphasize distinctive exterior design, high levels of cabin digitization, driver-assistance functions, connected services and electric or range-extended powertrains. The company's first production model, initially known by the development designation E11, became the Avatr 11. It is a premium sport-utility vehicle that entered production and customer deliveries in 2022. The Avatr 12, a large executive-oriented sedan or liftback, followed in 2023. The model range subsequently expanded with the Avatr 07 and Avatr 06 families, including battery-electric and range-extended versions where offered. Avatr describes its underlying vehicle architecture as the CHN platform, reflecting the combined capabilities of Changan, Huawei and CATL's Chinese name, Ningde Shidai. The platform is presented as a layered intelligent-electric architecture spanning vehicle mechanics, energy storage, electronic and electrical systems, operating software, vehicle applications and cloud data. According to the company, it is designed to support multiple body styles, wheelbases and rear- or all-wheel-drive configurations. The business has been financed through multiple private and institutional capital increases. Changan remained the largest shareholder after the company's 2021 restructuring and later financing rounds. In 2024, Avatr announced an investment in Huawei's Yinwang intelligent-automotive subsidiary, becoming a major shareholder and deepening the technological relationship between the two companies. Avatr also completed a Series C financing round in late 2024. Avatr initially focused on the Chinese market, where it competes with premium electric brands and intelligent-vehicle offerings from both established automakers and newer electric-vehicle manufacturers. It has also explored overseas expansion, including vehicle-development work with Momenta aimed at markets such as the Middle East. The brand's international strategy remains less mature than its domestic business. By June 2025, Avatr said it had exceeded cumulative sales of 150,000 vehicles, with an average selling price above RMB 270,000, indicating an effort to preserve premium positioning rather than compete primarily through low prices. Avatr, also known as AVATR and 阿维塔, describes itself as a global high-end emotional-intelligence electric vehicle company. Its brand positioning centers on original design, intelligent technology and a premium ownership experience. The company says it aims to create future-oriented mobility through original design and smart technology, and identifies high design appeal, high intelligence and high value as core brand attributes. Avatr presents its technical approach as bringing together the smart-manufacturing capabilities of Changan Automobile, battery-technology advances from CATL, and Huawei technologies in smart mobility. Its stated next-generation electric-vehicle technology platform is built around a new architecture, strong computing capabilities and high-voltage charging. The supplied sources do not specify particular vehicle models, founding details, ownership arrangements, or a corporate headquarters. The company describes a multi-location presence spanning Chongqing and Shanghai in China and Munich in Germany. Its official website presents the brand as active and focused on high-end smart electric vehicles and the associated ownership experience. Avatr also describes itself as a global high-end emotional-intelligence electric vehicle company, centering its brand positioning on original design, intelligent technology and a premium ownership experience. The company says it aims to create future-oriented mobility through original design and smart technology, and identifies high design appeal, high intelligence and high value as core brand attributes. Its stated next-generation electric-vehicle technology platform is built around a new architecture, strong computing capabilities and high-voltage charging. The company describes a multi-location presence spanning Chongqing and Shanghai in China and Munich in Germany.

History

Avatr Technology began in 2018 as a proposed equal partnership between China Changan Automobile and Nio. The venture, initially named Changan-Nio, was intended to develop technologically advanced electric vehicles. Nio withdrew from the cooperation in 2020 before the planned business had fully developed, leaving Changan to restructure the project. Changan subsequently partnered with CATL, China's leading battery manufacturer, and renamed the company Avatr Technology in May 2021. The new arrangement combined Changan's vehicle-development and manufacturing capabilities with CATL's battery expertise. Huawei joined as a technology partner rather than an original shareholder, supplying intelligent-driving algorithms, smart-cockpit software and other intelligent-vehicle solutions. The brand name was selected as a more internationally usable form than its earlier Chinese working name, 安为德. Avatr's ownership structure changed substantially during a November 2021 capital increase and share expansion. Changan's previous stake was diluted, CATL became a significant shareholder, and various Chinese investment entities acquired interests. In August 2022, Avatr completed a Series A financing round involving investors associated with private enterprise and local-government capital. Changan's percentage increased to approximately 40.99 percent, while CATL's holding was diluted to approximately 17.10 percent. The company launched its first vehicle, the Avatr 11, in 2022. The model originated as the E11 development project and became a premium electric SUV with a long-range positioning and Huawei-enabled intelligent features. The Avatr 12, an executive-oriented sedan or liftback, followed in 2023. These vehicles established the brand's initial identity around distinctive design, premium pricing, electrification and digitally integrated cabins. In August 2023, Avatr completed Series B financing. Changan and other existing investors continued to participate, while additional state-linked and institutional investors joined. The round reportedly placed the company's valuation near RMB 20 billion. Changan remained the largest shareholder at approximately 40.99 percent, with CATL as the second-largest shareholder after dilution. Avatr deepened its relationship with Huawei in 2024. It announced the purchase of a 10 percent interest in Yinwang, Huawei's separately organized intelligent-automotive subsidiary, for RMB 11.5 billion. This investment represented a move beyond a conventional technology-supply relationship and was associated with a more integrated cooperation model sometimes described as an enhanced Huawei Inside arrangement. Later in 2024, Avatr announced Series C financing of more than RMB 11 billion. Changan's percentage remained unchanged after the financing, while the proportions held by several other investors shifted. The product portfolio continued to expand with the Avatr 07 and Avatr 06 families, which include battery-electric and range-extended configurations where offered. Avatr also described the CHN platform as a common technical foundation for multiple vehicle categories. The platform is organized around mechanical, energy, electronic and electrical, operating-system, application and cloud-data layers, and is intended to support sedans, SUVs, MPVs and crossover vehicles with different wheelbases and drive layouts. The company has explored overseas activity through cooperation with Momenta on an international vehicle project, with the Middle East identified as a possible early destination. Its principal market remains China. In June 2025, Avatr reported cumulative sales of more than 150,000 vehicles and an average selling price above RMB 270,000, reinforcing its stated premium-market strategy. Future product plans referenced for the brand include larger SUVs and MPVs, while the Vision Xpectra concept represents its design and technology outlook. The available official material presents Avatr as a high-end smart electric-vehicle company and brand, but does not provide a founding date or a dated account of its development. The company describes its proposition as combining original design and intelligent technology to create future-oriented mobility. It also identifies a premium ownership experience as part of the brand offer. Avatr's official description situates its technology approach across capabilities associated with Changan Automobile, CATL and Huawei: Changan's smart-manufacturing foundation, CATL's battery-technology advances, and Huawei's smart-mobility technologies. The company describes its next-generation electric-vehicle platform through three elements: a new architecture, strong computing capabilities and high-voltage charging. The supplied material does not establish the companies' ownership relationships with Avatr. The company's about page describes a multi-location presence in Chongqing and Shanghai in China and Munich in Germany. The available sources do not provide dated milestones, model launches, leadership changes, or additional corporate history; these details are therefore not asserted here. Avatr's official material also presents the brand as a high-end smart electric-vehicle company combining original design and intelligent technology to create future-oriented mobility, with a premium ownership experience as part of the brand offer. Its official description situates its technology approach across capabilities associated with Changan Automobile, CATL and Huawei: Changan's smart-manufacturing foundation, CATL's battery-technology advances, and Huawei's smart-mobility technologies. The company describes its next-generation electric-vehicle platform through three elements: a new architecture, strong computing capabilities and high-voltage charging. Its about page describes a multi-location presence in Chongqing and Shanghai in China and Munich in Germany.

  • 2025

    Cumulative sales exceed 150,000 vehicles

    [1]Avatr Technologyen.wikipedia.org

    Avatr reports cumulative sales above 150,000 vehicles and an average selling price above RMB 270,000.

  • 2024

    Investment in Yinwang

    [1]Avatr Technologyen.wikipedia.org

    Avatr purchases a 10 percent stake in Huawei's Yinwang intelligent-automotive subsidiary.

  • 2024

    Series C financing

    [1]Avatr Technologyen.wikipedia.org

    Avatr secures more than RMB 11 billion in Series C financing.

  • 2023

    Avatr 12 is introduced

    [1]Avatr Technologyen.wikipedia.org

    The second production model broadens Avatr's range into the executive sedan and liftback segment.

  • 2023

    Series B financing

    [1]Avatr Technologyen.wikipedia.org

    A new financing round attracts additional institutional and state-linked capital and brings the reported valuation close to RMB 20 billion.

  • 2022

    Avatr 11 launches

    [1]Avatr Technologyen.wikipedia.org

    The Avatr 11 becomes the brand's first production vehicle and begins sales as a premium electric SUV.

  • 2022

    Series A financing

    [1]Avatr Technologyen.wikipedia.org

    Avatr raises a Series A round involving additional private and local-government-supported investors.

  • 2021

    Company becomes Avatr Technology

    [1]Avatr Technologyen.wikipedia.org

    The former Changan-Nio venture is renamed Avatr Technology and adopts a Changan-CATL structure with Huawei as a technology partner.

  • 2021

    First capital increase

    [1]Avatr Technologyen.wikipedia.org

    New investors enter through a capital increase and share expansion, materially changing the ownership structure.

  • 2020

    Nio withdraws from the partnership

    [1]Avatr Technologyen.wikipedia.org

    Nio exits the proposed cooperation, prompting Changan to reorganize the business with CATL.

Showing the 10 most recent.

Products and positioning

Premium intelligent new-energy vehicles combining Changan vehicle manufacturing, CATL battery technology and Huawei intelligent-vehicle systems. A high-end smart electric-vehicle brand emphasizing original design, intelligent technology, high design appeal, high intelligence, high value and a premium ownership experience.

  • Premium electric SUV · 2022

    Avatr 11

    The Avatr 11 is the brand's first production vehicle. Developed initially under the E11 project name, it is a premium SUV with battery-electric and range-extended configurations identified in the model range. Its design, long-distance driving proposition, digital cabin and Huawei-supported intelligent functions established Avatr's initial market identity. Production began in 2022 and sales started in China in November of that year.

  • Premium executive sedan or liftback · 2023

    Avatr 12

    Introduced in 2023, the Avatr 12 extends the brand into the executive-car segment. It uses a low-slung body style and emphasizes premium interior presentation, connected functions and intelligent-driving technology. The model complements the Avatr 11 by giving the company a sedan-oriented flagship product while retaining the brand's electric and software-led positioning.

  • Mid-size SUV · 2024

    Avatr 07

    The Avatr 07 is a mid-size SUV added during the brand's portfolio expansion. It is listed in battery-electric and range-extended electric forms, broadening Avatr's appeal beyond its initial larger premium vehicles. The model uses the brand's intelligent-electric architecture and is intended to combine premium design, connected-cabin functions and advanced driver assistance.

  • Mid-size sedan · 2025

    Avatr 06

    The Avatr 06 is a mid-size sedan in the expanding Avatr range. The model is associated with both battery-electric and range-extended powertrain choices and targets a broader premium sedan market than the larger Avatr 12. Its role is to add volume and body-style coverage while retaining the company's emphasis on intelligent driving and connected vehicle experiences.

  • Concept vehicle · 2025

    Avatr Vision Xpectra

    Vision Xpectra is a concept vehicle that communicates Avatr's future design and technology direction. As a concept rather than a confirmed production model, it is primarily a design, brand and product-strategy statement.

  • Planned full-size SUV

    G618

    G618 is a referenced future flagship SUV project. Available material describes it as a full-size new-energy vehicle expected around the middle of 2026, but detailed production specifications and final commercial naming are not established here.

  • Planned MPV

    D706

    D706 is a referenced future flagship MPV project expected in 2026. Publicly available material in the supplied sources does not provide confirmed production specifications or final retail positioning.

  • High-end emotional intelligent electric vehicles

    Avatr's core product line consists of high-end, intelligent, emotionally engaging electric vehicles built on its next-generation intelligent EV technology platform.

  • Next-generation intelligent EV technology platform

    A technology platform characterized by a new architecture, strong computing power, and high-voltage charging, integrating Changan's manufacturing, CATL's battery technology, and Huawei's smart mobility technology.

Controversies

  • 2025

    Source 1Source 2

Read more

Brand decisions

  • 2024

    Invest in Huawei's Yinwang subsidiaryM&A

    Background

    Huawei reorganized its intelligent-automotive business into Yinwang and opened the unit to external equity investment.

    Action taken

    Avatr acquired a 10 percent stake and became Yinwang's second-largest shareholder according to the referenced material.

    Aftermath

    The transaction deepened the relationship from technology supply toward closer strategic and product-definition cooperation.

    Investment amount. RMB 11.5 billion (2024)

    Source
  • 2024

    Pursue overseas vehicle developmentStrategy

    Background

    Avatr began exploring international expansion beyond its core Chinese market.

    Action taken

    The company collaborated with Momenta on an overseas vehicle project, with the Middle East identified as a possible initial market.

    Aftermath

    The project was reported to have entered overseas testing, but final launch timing and market scope remain subject to confirmation.

    Source
  • 2022

    Launch the Avatr 11Product launch

    Background

    Avatr needed a first production model to establish its premium intelligent-electric vehicle identity.

    Action taken

    The E11 development project was commercialized as the Avatr 11, a premium electric SUV.

    Aftermath

    The model entered Chinese sales in November 2022 and became the foundation of the brand's product portfolio.

    Source
  • 2021

    Reorganize the former Changan-Nio venture around Changan and CATLStrategy

    Background

    Nio's withdrawal left the original equal-share cooperation without its intended partner.

    Action taken

    Changan partnered with CATL, renamed the company Avatr Technology and retained Huawei as a major technology collaborator.

    Aftermath

    The reorganization created the corporate and technology structure used for Avatr's subsequent vehicle launches.

    Source

Recent events

  • 2025

    Avatr reports more than 150,000 cumulative vehicle sales[1]Avatr Technologyen.wikipedia.org

    Other

    At the Chongqing Auto Show, Avatr reported cumulative sales above 150,000 vehicles and an average selling price exceeding RMB 270,000.

  • 2024

    Avatr invests in Huawei's Yinwang automotive subsidiary[1]Avatr Technologyen.wikipedia.org

    M&A

    Avatr announced an investment of RMB 11.5 billion for a 10 percent stake in Yinwang, deepening its relationship with Huawei's intelligent-vehicle business.

  • 2024

    Avatr completes Series C financing[1]Avatr Technologyen.wikipedia.org

    M&A

    The company announced Series C financing exceeding RMB 11 billion, with Changan's shareholding percentage remaining unchanged after the capital increase.

  • 2023

    Avatr completes Series B financing[1]Avatr Technologyen.wikipedia.org

    M&A

    The Series B round involved Changan, state-linked investment entities and other institutional investors and valued Avatr at nearly RMB 20 billion according to referenced reporting.

  • 2023

    Avatr 12 expands the model range[1]Avatr Technologyen.wikipedia.org

    Product launch

    Avatr introduced the Avatr 12, an executive-oriented electric sedan or liftback, as its second major production model.

  • 2022

    Avatr 11 begins commercial sales[1]Avatr Technologyen.wikipedia.org

    Product launch · Product generation

    The brand's first production vehicle, the premium electric Avatr 11 SUV, began sales in China.

  • 2022

    Avatr completes Series A financing[1]Avatr Technologyen.wikipedia.org

    M&A

    The Series A round attracted additional investors and increased Changan's ownership percentage while diluting CATL's stake.

  • 2021

    Avatr Technology is established as the successor to the Changan-Nio venture[1]Avatr Technologyen.wikipedia.org

    Other

    After Nio's withdrawal from the earlier joint venture, Changan and CATL reorganized the business, which was renamed Avatr Technology.

  • 2021

    Avatr completes its first major capital increase[1]Avatr Technologyen.wikipedia.org

    M&A

    A capital increase and share expansion brought in new investors, diluted Changan's former controlling percentage and made CATL a major shareholder.

Related entries

  • Changan Automobile
  • Changan Suzuki
  • Deepal
  • Hafei
  • Oshan

Sources8 sources

  1. 1Avatr Technologyen.wikipedia.org
  2. 2阿维塔_阿维塔汽车官网avatr.com
  3. 3阿维塔_阿维塔汽车官网avatr.com
  4. 4智驾事故责任争议nbd.com.cn
  5. 5智驾事故责任争议cbgc.scol.com.cn
  6. 6阿维塔T09全球首发 乾崑ADS 5+太行底盘加持 9系旗舰新标杆_新车上市_汽车_中金在线auto.cnfol.com
  7. 7小鹏瘦身、长安合并同类项:中国汽车业大整合时代全面来临citnews.com.cn
  8. 8Avatr 07L Launches in Big Segment - CleanTechnicacleantechnica.com

* Cite this profile: Cite the canonical profile. /brand-wiki/avatr-technology · Editorial policy · How profiles are compiled