Anker

Anker is a global consumer-electronics brand operated by Anker Innovations Co., Ltd. The company was founded in Shenzhen in 2011 by Steven Yang and initially concentrated on replacement laptop batteries before broadening into smartphone chargers, wall adapters, portable power banks and related accessories. Its early growth was strongly associated with online retail, particularly marketplace distribution, allowing the brand to reach consumers in international markets without initially relying on a large physical-store network. The brand’s core identity remains connected to charging and mobile power. Its portfolio includes wall chargers, car chargers, wireless chargers, charging cables, travel adapters, data hubs, power banks and other accessories for smartphones, tablets, laptops and personal electronics. Product families such as Anker Prime, Anker Nano and Anker Zolo organize offerings around different combinations of charging performance, portability and device compatibility. The company has also developed portable power stations, home energy-storage products, solar-related systems and other products aimed at backup power and household energy management. Anker expanded beyond charging into adjacent consumer-electronics categories. Its soundcore brand covers wireless earbuds, over-ear and open-ear headphones, portable speakers and smartglasses. Its eufy brand focuses on connected-home products, including robotic vacuum cleaners, home-security cameras, smart lighting and other Internet of Things devices. The company also experimented with consumer 3D printing through AnkerMake, launching the M5 and M5C printers before discontinuing that line in 2025 and shifting creation hardware toward the eufyMake brand and UV flatbed printing. The Anker Innovations portfolio also includes Anker SOLIX, which was introduced in 2023 for residential and portable energy products. SOLIX products span portable power stations, balcony solar systems and home energy storage. This expansion reflects a move from accessories with relatively short replacement cycles toward larger energy products used for travel, emergency backup, household resilience and solar generation. Anker’s distribution has evolved from near-exclusive marketplace sales to a broader combination of company-operated channels, e-commerce platforms, authorized third-party sellers and big-box retail. Its products have been sold through platforms and retailers including Amazon, Newegg, eBay, Shopee, Best Buy, Target and Kohl’s, subject to market and product availability. The company maintains subsidiaries in Japan, Singapore, the United States and the United Kingdom. Anker Innovations is listed on the Shenzhen Stock Exchange under ticker 300866.SZ. The company’s brand strategy combines technology-oriented product development, international online distribution and a portfolio structure that separates major categories into specialized identities such as Anker, soundcore, eufy and Anker SOLIX. The brand has also faced reputational and regulatory challenges, including criticism over eufy camera privacy representations and recalls of certain power banks linked to potential fire hazards. Despite these issues, Anker remains active across charging, audio, smart home, portable energy and related consumer-electronics markets.

Anker was founded in Shenzhen, Guangdong, in 2011 by Steven Yang. Its initial business centered on replacement laptop batteries, but the company soon redirected much of its attention toward the growing charging needs of smartphones and other mobile electronics. During its early period, the product range expanded to smartphone battery chargers, wall adapters, portable power banks and conferencing equipment. This transition established the charging and portable-power identity that continues to define the Anker brand. The company’s initial route to market was heavily digital. Until 2016, Anker products were sold almost exclusively through online marketplaces such as Amazon Marketplace and Newegg. This model enabled the company to test products, reach international customers and build recognition without the traditional retail footprint of a major electronics manufacturer. It later broadened distribution through direct and third-party e-commerce, authorized sellers and large retail chains. The company developed subsidiaries in Japan, Singapore, the United States and the United Kingdom, supporting a wider international operating structure. An important management development occurred in early 2014, when Anker Innovations hired Zhao Dongping, previously Google’s head of sales in China. Zhao later became president in 2020. His appointment coincided with the company’s transition from a narrowly focused online accessory seller toward a broader, more structured consumer-electronics group. Anker’s original product range expanded from power banks and USB chargers into car chargers, wireless chargers and data cables. The brand subsequently organized much of its charging portfolio through product families including Anker Prime, Anker Nano and Anker Zolo. These lines cover wall chargers, portable power banks, travel adapters and related accessories, allowing the brand to address different performance, size and travel requirements. The company also developed several specialist sub-brands. Audio products began appearing in 2014, and soundcore was established on April 25, 2018, following the success of Anker’s wireless-audio products. soundcore developed earbuds, over-ear and open-ear headphones, portable speakers and smartglasses. Products such as the Liberty Air 2 Pro and Liberty 3 Pro helped establish the audio identity as a distinct part of the group’s portfolio. In 2025, Anker announced the consolidation of the Nebula projector identity into soundcore, linking visual and audio products under one brand architecture. eufy was launched in 2016 as a smart-home identity. Its products include robotic vacuum cleaners, home-security cameras, smart lighting and other Internet of Things devices. The brand became the subject of a significant privacy controversy after a researcher reported that camera media was uploaded to AWS-hosted servers despite earlier claims emphasizing local storage. The episode prompted criticism from technology commentators and changes to the presentation of eufy’s privacy commitments. Anker entered 3D printing under the AnkerMake name, introducing the M5 through a Kickstarter campaign and later releasing the M5C. The company discontinued its 3D-printer line in 2025 and subsequently introduced eufyMake, a creation-tools identity focused on UV flatbed printers such as the E1. Filament and related accessories continued to be offered through the eufyMake website according to the cited reference. In 2023, the company introduced Anker SOLIX for residential and portable energy products. The portfolio includes portable power stations, balcony solar systems and home energy storage. The Solarbank E1600 and SOLIX F3800 represented early products in this expansion, while the SOLIX X1 extended the range into dedicated household energy storage in 2024. The later E10 system was positioned for whole-home backup in the United States. Anker Innovations remains a publicly listed Chinese consumer-electronics company, with Anker serving as its principal charging and accessories identity within a broader multi-brand structure. The company’s development illustrates a progression from replacement batteries and online mobile accessories to a diversified portfolio spanning charging, audio, smart home, creation tools and household energy. At the same time, privacy criticism and power-bank recalls have made safety, transparency and product governance important aspects of the brand’s public profile.

1. 2025AnkerMake line is discontinued

   Anker discontinued its M5 and M5C 3D-printer line and shifted creation tools toward eufyMake and UV printing.

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2. 2023Anker SOLIX launches

   Anker introduced SOLIX as a dedicated identity for residential energy storage, portable power stations and balcony solar products.

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3. 2020Zhao Dongping becomes president

   Zhao Dongping became president of Anker Innovations.

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4. 2018soundcore is established

   The soundcore audio sub-brand was established on April 25, building on Anker’s earlier wireless-audio products.

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5. 2016eufy is launched

   Anker introduced eufy as a smart-home brand covering products such as robotic vacuums, security cameras and connected lighting.

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6. 2014Zhao Dongping joins Anker Innovations

   Zhao Dongping, formerly Google’s head of sales in China, joined the company and later became president in 2020.

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7. 2011Anker is founded

   Steven Yang founded Anker in Shenzhen. The company initially worked with replacement laptop batteries before expanding into charging products for mobile devices.

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A technology-focused, internationally distributed consumer-electronics brand positioned around reliable charging, portable power, connected devices and accessible innovation.

• Anker charging productsCharging and mobile accessories2011

  Anker’s foundational line includes wall chargers, car chargers, wireless chargers, charging cables, travel adapters, power banks and related accessories. The products serve smartphones, tablets, laptops and other portable electronics. Prime, Nano and Zolo are major product families covering different combinations of output capacity, compactness, portability and device compatibility.

• Anker SOLIXPortable and residential energy2023

  SOLIX is Anker’s energy-focused sub-brand. Its portfolio spans portable power stations, balcony solar systems and home energy-storage products. The Solarbank E1600, SOLIX F3800 and SOLIX X1 represent the brand’s move into household backup power and solar-linked energy management.

• soundcoreAudio and visual consumer electronics2018

  soundcore produces Bluetooth earbuds, over-ear and open-ear headphones, portable speakers and smartglasses. The brand developed from Anker’s earlier wireless-audio activity and has used products such as the Liberty Air 2 Pro and Liberty 3 Pro to build recognition in personal audio. Nebula projector products were later brought into the soundcore identity.

• eufySmart home and IoT2016

  eufy covers smart-home products including robotic vacuum cleaners, home-security cameras, smart lighting and other connected devices. It is distributed through online channels and retail stores in multiple markets and forms one of Anker Innovations’ principal category-focused brands.

• AnkerMake3D printing

  AnkerMake was Anker’s consumer 3D-printing brand. Its M5 printer was introduced through Kickstarter, followed by the M5C. The company discontinued this 3D-printer line in 2025, making the brand a historical rather than continuing product identity.

• eufyMakeCreation tools and printing2025

  eufyMake is the successor direction for Anker’s creation-tools activity after the AnkerMake 3D-printer line was discontinued. It centers on UV flatbed printing, including the E1, while associated filament and accessories remain part of the offering described in the reference material.

• AnkerMake M5 Kickstarter campaign

  Global online

  Anker used a Kickstarter campaign to introduce the M5 consumer 3D printer, supporting the company’s initial entry into desktop 3D printing.

  Outcome. The M5 and later M5C were released, but Anker later discontinued the AnkerMake 3D-printer line in 2025.

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• 2025End AnkerMake 3D-printer activityStrategy

  After releasing the M5 and M5C, Anker reassessed its position in consumer 3D printing.

  What changed. Anker discontinued the AnkerMake 3D-printer line and introduced eufyMake as a creation-tools direction centered on UV flatbed printing.

  Aftermath. 3D-printer hardware was no longer the focus of the portfolio, while related creation products and accessories continued under the eufyMake identity.

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• 2025Merge Nebula into soundcoreStrategy

  Anker aimed to unify its audio and visual consumer-electronics activity under a stronger shared brand.

  What changed. The Nebula projector line was incorporated into soundcore, with the Soundcore Nebula X1 Pro identified as the first product under the combined branding.

  Aftermath. soundcore’s scope expanded beyond personal audio and speakers to include projector products.

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• 2023Create the Anker SOLIX energy brandStrategy

  Anker sought to extend its charging and portable-power expertise into residential energy storage, solar generation and larger backup systems.

  What changed. The company introduced Anker SOLIX for portable power stations, balcony solar systems and home energy-storage products.

  Aftermath. The portfolio expanded with products including the SOLIX X1 home energy-storage unit and later whole-home backup systems.

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• 2025PowerCore power-bank fire-risk recallsControversy

  Anker voluntarily recalled five PowerCore models because of a potential manufacturing issue involving lithium-ion cells from one supplier. A September 2025 U.S. Consumer Product Safety Commission update cited reports of fires and explosions and identified approximately 481,000 affected units.

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• 2025Request for U.S. security and tariff investigationControversy

  John Moolenaar, chair of the U.S. House Select Committee on China, asked the U.S. Department of Commerce to investigate potential security risks and tariff-evasion concerns involving Anker.

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• 2022eufy camera privacy controversyControversy

  eufy had represented that webcam recordings were stored locally and were inaccessible through the cloud. Security researcher Paul Moore reported that images and videos were uploaded to AWS-hosted servers and associated with user data, and that material remained after deletion attempts. The controversy led some sponsored organizations to end relationships with Anker and was followed by changes to eufy’s published privacy language.

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• 2026Anker SOLIX introduces the E10 whole-home backup system

  Anker SOLIX introduced the E10 modular whole-home backup system for the United States, with expandable battery capacity and support for solar charging and an optional tri-fuel generator.

  Product launch
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• 2025AnkerMake 3D-printer line discontinued

  After releasing the M5 and M5C, Anker discontinued its AnkerMake 3D-printer line and shifted its creation-tools activity toward eufyMake and UV printing products.

  Product generation
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• 2025Nebula projector products merged into soundcore

  Anker consolidated its Nebula projector activity under the soundcore brand in an effort to combine audio and visual products, with the Soundcore Nebula X1 Pro identified as the first product under the combined identity.

  Product launch
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• 2024Anker launches the SOLIX X1 home energy-storage system

  The SOLIX portfolio expanded into a dedicated home energy-storage unit, which subsequently received a Red Dot Design Award according to the cited reference material.

  Product launch
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• 2023Anker launches Anker SOLIX for residential and portable energy

  Anker introduced the SOLIX identity for home energy storage, portable power stations and balcony solar products, including the Solarbank E1600 system and SOLIX F3800 portable power station.

  Product launch
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1. Anker
2. Anker official website
3. U.S. Consumer Product Safety Commission