Anessa

Anessa, also known in Chinese-speaking markets as Anessa or Anessa sunscreen, is a Japanese sun-care brand owned by Shiseido and is reported to have been introduced in 1992. Its business focuses on facial and body sunscreens, with product development emphasizing ultraviolet protection, resistance to water and perspiration, and comfortable everyday wear. The brand is particularly recognizable in Asian markets for its high-protection sunscreen lines, including products commonly associated with gold-colored packaging. Anessa is not a separately listed company; corporate ownership and public-market information belong to the Shiseido Group.

Anessa is a Shiseido-owned brand focused on sun-care products and is reported to have been introduced in 1992. Since its launch, the brand has centered its business on ultraviolet protection, developing different formats for the face and body while emphasizing performance requirements associated with outdoor use, including resistance to water and perspiration. As interest in photoaging prevention, everyday sunscreen use, and outdoor protection grew among Asian consumers, Anessa developed strong recognition in the category. Its high-protection sunscreen products in gold-colored packaging became among the brand’s most recognizable offerings. The available material does not support a more detailed account of organizational history, specific technology iterations, or launch dates by market, so no further claims are made.

1. 1992
   Source

A specialist Japanese sun-care brand positioned around high UV protection, daily wearability, and suitability for active or outdoor use.

• Perfect UV Sunscreen Skincare Milk

  A representative Anessa sunscreen milk line for facial and body use, positioned around high ultraviolet protection and water- and perspiration-resistant performance for outdoor activities. Formulas and versions may vary by market and product update.

• Perfect UV Sunscreen Skincare Gel

  An Anessa gel-format sunscreen line designed for spreadability and everyday facial or body sun protection. Its exact protection rating, water resistance, and formula details should be checked against the official product page for the relevant market.

1. Anessa official website