American Financial Group
An American financial-services holding company focused on specialty property and casualty insurance, annuities, life insurance, and related investments.
Last updated August 22, 2026
Overview
American Financial Group, Inc. (AFG) is a Cincinnati-based American financial-services holding company whose principal activities are insurance and investments. Its operating structure is centered on insurance subsidiaries and affiliates rather than on a consumer-banking franchise. The group’s largest and most recognizable insurance platform operates under the Great American Insurance name, a business lineage that dates to 1872. Through Great American and related operations, AFG participates in property and casualty insurance across a range of commercial, specialty, and individual markets. The company’s property and casualty activities cover specialized risks that are often served by focused underwriting organizations rather than by generalist insurers alone. Areas associated with the group include equine insurance, trucking, executive liability, fidelity and crime coverage, agribusiness, and other commercial or specialty lines. Affiliates and operating businesses identified with the group include Great American Custom, Mid-Continent Group, National Interstate, and Republic Indemnity. These businesses allow AFG to serve distinct customer groups and risk categories through specialized underwriting expertise, distribution relationships, and product structures. AFG also operates in long-term savings and protection products. Great American Financial Resources, a wholly owned subsidiary, provides annuities, life insurance, and supplemental insurance products for individuals and enterprises. These offerings give the group exposure to retirement planning, guaranteed-income needs, life protection, and related financial requirements. The parent company generally provides strategic oversight and capital allocation while subsidiaries conduct the underlying insurance, product, and distribution activities. AFG’s corporate history is connected to the Great American insurance business and to the ownership and management influence of Carl Lindner Jr., who acquired National General Corporation after it had acquired Great American in 1968. Lindner subsequently divested National General’s other operations and built the present group around insurance and investment activities. His sons, Carl H. Lindner III and S. Craig Lindner, became co-chief executive officers, continuing the family’s central role in the company’s governance. Carl Lindner Jr. remained chairman until his death in 2011. The company has also held assets outside its core insurance operations, including real estate and hospitality properties, and historically owned or controlled interests connected with transportation infrastructure and other businesses. Its Great American Insurance Group participated with the Cincinnati Reds in acquiring naming rights for Great American Ball Park, which opened in 2003. In 2006, AFG sold to Argent Ventures assets associated with the former Penn Central Railroad, including land beneath Grand Central Terminal and a substantial portion of the Metro-North track leading to the New York landmark. The company later announced plans to consolidate offices in the Great American Insurance Building at Queen City Square, completed as part of its Cincinnati headquarters relocation in 2011. AFG’s results are shaped by insurance pricing, claim frequency and severity, catastrophe losses, reserve development, investment income, interest rates, capital-market conditions, and demand for annuity products. Its identity is therefore that of a diversified insurance holding company with a specialty-underwriting orientation and a substantial Great American brand presence, rather than a broad financial conglomerate serving every retail banking category. The company remains publicly traded under the symbol AFG.
History
American Financial Group’s insurance lineage reaches back to Great American Insurance, founded in 1872. The modern corporate history developed through National General Corporation, which acquired Great American in 1968 under the leadership of Gene Klein. Carl Lindner Jr. later acquired National General and sold its other operations, leaving an organization centered on insurance and investment activities. This sequence connected the Great American name with the holding-company structure that became American Financial Group. Under the Lindner family’s influence, AFG expanded and maintained a portfolio of insurance businesses and other assets. Its insurance operations developed a specialty orientation, covering property and casualty risks in fields such as equine activities, trucking, executive liability, fidelity and crime, and agribusiness. The group’s affiliated businesses have included Great American Custom, Mid-Continent Group, National Interstate, and Republic Indemnity. A separate financial-products platform, Great American Financial Resources, became a wholly owned subsidiary supplying annuities, life insurance, and supplemental insurance products to individuals and enterprises. AFG’s historical scope has at times extended beyond insurance. The group owned or controlled hospitality and real-estate properties, including properties identified in public historical accounts in New Hampshire, Ohio, Florida, Louisiana, and South Carolina. In 2003, Great American Insurance Group partnered with the Cincinnati Reds in the naming-rights transaction for Great American Ball Park. In December 2006, AFG sold to Argent Ventures assets acquired from successors to the dissolved Penn Central Railroad, including the land beneath Grand Central Terminal and 156 miles of Metro-North track leading to the terminal. The company announced in December 2007 that it would consolidate offices and move its headquarters into the newly developed Great American Insurance Building at Queen City Square. The relocation was planned for 2011 and reinforced the group’s Cincinnati identity. Carl Lindner Jr. served as chairman until his death in 2011. His sons, Carl H. Lindner III and S. Craig Lindner, serve as co-chief executive officers, preserving the family’s continuing management role. AFG was listed at number 486 on the Fortune 500 in 2004. Its political activity also received attention during the 2010 midterm-election period. Following the Citizens United v. FEC decision, AFG was characterized as one of the first publicly traded Fortune 500 companies to make corporate political donations under the expanded legal environment. The company’s reported $400,000 contribution to the Republican-allied American Crossroads political action committee prompted discussion in campaign-finance circles. This was a political and regulatory controversy rather than an allegation of operational misconduct. In its current form, AFG is principally an insurance and investment holding company. Its performance depends on specialty underwriting, claims and catastrophe experience, reserve adequacy, insurance-market pricing, investment income, interest rates, and annuity demand. The Great American Insurance businesses remain central to its identity, while Great American Financial Resources supplies annuity, life, and supplemental insurance products. Because detailed dates for many subsidiary formations, acquisitions, and executive appointments are not established by the supplied sources, those dates are left unspecified.
- 2011Carl Lindner Jr. dies
Carl Lindner Jr., who had served as AFG’s chairman, died in 2011.
- 2007Headquarters relocation announced
The company announced plans to consolidate offices and relocate its headquarters to the Great American Insurance Building at Queen City Square.
- 2006Sale of Penn Central-related assets
AFG sold assets associated with successors to Penn Central Railroad to Argent Ventures, including land beneath Grand Central Terminal and Metro-North track.
- 2004AFG appears on the Fortune 500
American Financial Group was ranked 486th on the Fortune 500 list.
- 2003Great American Ball Park naming-rights partnership
Great American Insurance Group partnered with the Cincinnati Reds in the purchase of naming rights for the ballpark opened in Cincinnati in 2003.
- 1973Carl Lindner Jr. acquires National General
Carl Lindner Jr. acquired National General and subsequently disposed of its other operations, concentrating the resulting organization on insurance and investment activities.
- 1968National General acquires Great American
National General Corporation, led by Gene Klein, acquired Great American, establishing an important stage in the corporate lineage of the later AFG insurance group.
- 1872Great American Insurance is founded
The Great American insurance business, which later became the principal insurance platform associated with AFG, traces its founding to 1872.
Products and positioning
A U.S. insurance holding group positioned around specialty property and casualty underwriting, niche commercial risks, annuities, life insurance, and related investment activities.
Property and casualty insuranceInsurance
AFG’s principal insurance platform, operating largely through Great American Insurance and affiliated companies, provides coverage for commercial and individual property, liability, and casualty exposures. The business emphasizes specialized underwriting and includes products associated with niche sectors such as transportation, agriculture, equine activities, and executive risks.
Specialty insuranceCommercial insurance
Specialty operations associated with Great American Custom, Mid-Continent Group, National Interstate, Republic Indemnity, and other affiliates address risks that require focused industry knowledge or tailored policy structures. Identified specialties include trucking, equine, executive liability, fidelity and crime, and agribusiness insurance.
AnnuitiesRetirement and savings products
Through Great American Financial Resources, AFG supplies annuity products intended to support long-term savings and retirement-income planning. Product terms, guarantees, distribution arrangements, and eligibility vary by subsidiary and applicable regulation.
Life insuranceLife insurance
Great American Financial Resources provides life insurance products as part of AFG’s financial-products operations. These products extend the group beyond property and casualty coverage into individual and enterprise-oriented protection and planning needs.
Supplemental insuranceInsurance
The group’s financial-resources business also supplies supplemental insurance products to individuals and enterprises. The category complements annuity and life-insurance offerings, although the supplied sources do not specify a complete product catalogue.
Flagship businesses
- Great American Insurance property and casualty operations
- Specialty insurance through Great American Custom
- National Interstate insurance products
- Great American Financial Resources annuities and life insurance
Marketing campaigns
- 2003Great American Ball Park naming-rights partnership
Cincinnati · United States
Great American Insurance Group partnered with the Cincinnati Reds to purchase naming rights for the baseball stadium that opened as Great American Ball Park.
Outcome. The venue opened under the Great American Ball Park name, giving the Great American insurance brand a prominent local sponsorship association.
Brand decisions
- 2010Corporate political contribution after Citizens UnitedOther
Following the Citizens United v. FEC decision, corporate political spending became a subject of heightened public and campaign-finance attention.
What changed. AFG donated $400,000 to the Republican-allied American Crossroads political action committee and was described as an early publicly traded Fortune 500 corporate donor in the post-decision environment.
Aftermath. The contribution generated attention in campaign-finance circles. The supplied material does not establish a legal finding of wrongdoing against AFG.
Political contribution. 400000 USD (2010 midterm-election period)
- 2007Headquarters consolidation and relocationStrategy
AFG planned to combine offices as part of the development of the Great American Insurance Building at Queen City Square in Cincinnati.
What changed. The company announced in December 2007 that it would consolidate offices and move its headquarters to the new building, with the relocation planned for 2011.
Aftermath. The move reinforced Cincinnati as the group’s headquarters location and consolidated corporate operations in a major new office facility.
- 2006Sale of Penn Central-related assets to Argent VenturesOther
AFG held assets acquired from successors to the dissolved Penn Central Railroad, including the land beneath Grand Central Terminal and a substantial section of Metro-North track.
What changed. The company sold those assets to Argent Ventures on December 6, 2006.
Aftermath. The transaction reduced AFG’s exposure to these non-insurance transportation and real-estate assets and returned attention to its core insurance and investment activities.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Carl H. Lindner III | Co-Chief Executive Officer | — |
| S. Craig Lindner | Co-Chief Executive Officer | — |
| Carl Lindner Jr. | Chairmanformer | –2011 |
Recent events
- 2010American Financial Group makes political contribution linked to American Crossroads
AFG was described as one of the early publicly traded Fortune 500 companies to make corporate political donations after the Citizens United decision. The company donated $400,000 to the Republican-allied American Crossroads political action committee, attracting campaign-finance attention.
RegulationOther - 2007American Financial Group announces headquarters consolidation
The company announced that it would combine offices and move its headquarters to the Great American Insurance Building at Queen City Square, with the relocation planned for 2011.
Other - 2006American Financial Group sells Penn Central-related assets to Argent Ventures
AFG sold assets associated with successors to the dissolved Penn Central Railroad, including land beneath Grand Central Terminal and 156 miles of Metro-North track leading to the New York landmark.
Other - 2003Great American Insurance Group participates in Great American Ball Park naming-rights deal
Great American Insurance Group partnered with the Cincinnati Reds to purchase naming rights for the Cincinnati baseball venue that opened as Great American Ball Park.
Campaign
Sources
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