Alpha-H

Alpha-H is an Australian skincare brand established in the mid-1990s. Its business focuses on facial skincare and at-home exfoliation, with products designed around goals such as improving skin texture, refining the appearance of pores, brightening the complexion and addressing visible signs of ageing. The range includes cleansers, exfoliants, serums, moisturisers and eye-care products. The brand is particularly associated with its Liquid Gold line, which reflects Alpha-H’s emphasis on acid-based exfoliation and structured home-care routines. It occupies a position between everyday skincare and more treatment-oriented cosmetic care. Detailed information about its ownership, headquarters, recent operations and financial performance is not included because sufficiently reliable sources were not provided.

Alpha-H is an Australian skincare brand generally associated with founder Michelle Doherty and a 1995 establishment date. Its development has centered on at-home exfoliation and facial skincare, using hydroxy-acid-based formulations and related treatment concepts. The brand subsequently developed a broader range covering cleansing, exfoliation, serums, moisturising and eye care. Liquid Gold became one of its most recognisable lines and helped establish the brand’s association with acid exfoliation and the improvement of skin texture. Alpha-H later expanded its skincare assortment and reached consumers through retail, beauty and online channels. Because no verifiable official historical materials or source links were supplied, specific claims about sales, ownership changes, executive succession and the timing of international expansion are omitted.

1. 1995

• Liquid Gold

  Alpha-H's best-known exfoliating line, built around at-home chemical exfoliation with acid-based formulations intended to improve the appearance of skin texture and tone.

• Vitamin A Serum

  A facial serum centered on vitamin A skincare ingredients and positioned for inclusion in routines focused on skin texture and visible signs of ageing.