Alhambra Theatre
The Alhambra Theatre was a landmark Moorish-style movie theater in Sacramento, California, that operated from 1927 until its demolition in 1973.
Last updated August 25, 2026
Overview
The Alhambra Theatre was a major movie theater in Sacramento, California, and one of the city’s best-known entertainment buildings during much of the twentieth century. It opened in 1927 in the East Sacramento neighborhood, at 1025 Thirty-First Street, immediately beyond the eastern end of K Street, a location now associated with Alhambra Boulevard. The theater was conceived as a grand cinematic palace at a time when purpose-built movie houses were becoming important urban landmarks. Its architectural identity was based on the Moorish style associated with historic Spanish cities. The building incorporated a large courtyard and fountain, while its interior used lavish decorative elements including red carpeting, gold-colored trim, and substantial ornamental pillars. These features distinguished it from a conventional neighborhood cinema and helped establish it as the preeminent movie house in the greater Sacramento area for many years. The building was designed by Starks and Flanders, a Sacramento architectural firm founded in 1922 by New York-born architect Leonard Starks. The firm also worked on several other prominent Sacramento structures, including the Fox-Senator Theatre, the Elks Building, C. K. McClatchy High School, and the downtown post office. The Alhambra therefore formed part of a broader period of civic and commercial development in the city. The theater also contained the Alhambra Pipe Organ, a fifteen-rank instrument built in 1927 by the Robert Morton Organ Company. Like many theater organs of the period, it supported the presentation of silent films and other auditorium programming. The organ was removed in 1960. It was subsequently used by First Baptist Church in Stockton and later came into the care of the Kautz family at Ironstone Vineyards. By the early 1970s, the future of the building had become a preservation issue. A 1973 bond measure intended to enable the City of Sacramento to purchase the theater failed. The building was then demolished to make way for a Safeway supermarket, despite public opposition. The demolition became a formative event in Sacramento’s historic-preservation movement. An original fountain survived and remained functional on the southern side of the supermarket parking lot, providing a visible remnant of the former theater. The Alhambra Theatre is no longer an operating venue or an active commercial brand. Its continuing significance lies in its architectural character, its role in Sacramento’s moviegoing history, the survival and relocation of its pipe organ, and the preservation activism stimulated by its loss. “Remember the Alhambra” became a slogan associated with Sacramento’s preservation movement.
History
The Alhambra Theatre opened in Sacramento in 1927, during the period when elaborate movie palaces were being built throughout the United States to transform filmgoing into a large-scale architectural and social experience. Located at 1025 Thirty-First Street in East Sacramento, just beyond the eastern terminus of K Street, the venue occupied a prominent position in the city’s expanding urban landscape. Its design came from Starks and Flanders, a Sacramento architecture firm established in 1922 by Leonard Starks, a New York-born architect. The firm was responsible for several notable local buildings, and its work on the Alhambra reflected the era’s interest in theatrical architecture as a means of civic display. Rather than presenting a plain commercial facade, the theater adopted a Moorish-inspired design associated with the historic cities of Spain. A courtyard and fountain formed part of the building’s visual identity, while the interior used red carpet, gold trim, and large pillars to create a richly decorated environment. For many years, the Alhambra was regarded as the leading movie house in the greater Sacramento area. Its importance came not only from the films shown there but also from the scale and atmosphere of the venue. The theater was designed to make attendance an event, combining cinematic programming with an ornate setting and a large auditorium suitable for popular entertainment. A fifteen-rank pipe organ built by the Robert Morton Organ Company was installed in 1927. The Alhambra Pipe Organ was particularly relevant to the presentation of silent films, when live organ accompaniment was a central part of the movie-theater experience. The instrument remained associated with the building until 1960, when it was removed. It later served at First Baptist Church in Stockton and eventually came to be held by the Kautz family at Ironstone Vineyards, preserving an important physical component of the theater’s history after the building itself disappeared. The theater’s survival became uncertain in the 1970s. In 1973, Sacramento voters considered a bond measure intended to permit the city to purchase the property and potentially protect the building. The measure failed. The Alhambra was subsequently demolished and replaced by a Safeway supermarket. The loss was controversial because members of the public had opposed destruction of the landmark. Although the building was not saved, the demolition had a lasting effect on Sacramento’s civic culture. It helped awaken or strengthen a local historic-preservation movement that continued to advocate for the protection of significant buildings and places. “Remember the Alhambra” became a slogan expressing that movement’s sense of loss and its determination to prevent similar demolitions. One original fountain survived on the south side of the supermarket parking lot and continued to function, providing a small but tangible remnant of the theater complex. The Alhambra Theatre is now a defunct historic site rather than an operating cinema. Its legacy combines Sacramento’s moviegoing history, the development of theatrical architecture, the history of theater organs, and the emergence of organized preservation advocacy in response to the destruction of a locally valued landmark.
- 1973Acquisition bond measure fails
A bond measure intended to help the City of Sacramento purchase the theater failed to pass.
- 1973Theater is demolished
The Alhambra was demolished for construction of a Safeway supermarket. The surviving fountain became the principal visible remnant of the site.
- 1960Theater organ is removed
The Alhambra Pipe Organ was removed from the theater and later used at First Baptist Church in Stockton before entering the Kautz family collection at Ironstone Vineyards.
- 1927Alhambra Theatre opens
The Moorish-style movie theater opened in East Sacramento and quickly became a leading movie house in the greater Sacramento area.
- 1927Robert Morton pipe organ installed
A fifteen-rank pipe organ manufactured by the Robert Morton Organ Company was installed in the theater.
- 1922Starks and Flanders is established
Architect Leonard Starks founded the Sacramento firm Starks and Flanders, which later designed the Alhambra Theatre.
Products and positioning
A grand, architecturally distinctive movie palace positioned as Sacramento’s leading cinema and entertainment venue during the early and mid-twentieth century.
Alhambra TheatreMovie theater1927
The Alhambra Theatre was a large Sacramento movie palace designed in a Moorish style. It presented films in an ornate setting featuring a courtyard, fountain, red carpeting, gold trim, and prominent pillars. For much of its operating life, it functioned as the leading movie house in the greater Sacramento area. The venue was demolished in 1973 and is no longer active.
Alhambra Pipe OrganTheater organ1927
The Alhambra Pipe Organ was a fifteen-rank instrument built by the Robert Morton Organ Company in 1927. It supported the theater’s silent-film and auditorium programming. Removed in 1960, the instrument was later used by First Baptist Church in Stockton and subsequently associated with the Kautz family at Ironstone Vineyards.
Flagship businesses
- The Alhambra Theatre auditorium
- The Alhambra Pipe Organ
- The Moorish-style theater building and courtyard
Brand decisions
- 1973City acquisition proposal is rejectedStrategy
The theater faced possible loss, and a bond measure was proposed to enable the City of Sacramento to purchase it.
What changed. Voters rejected the bond measure, so the proposed municipal acquisition did not proceed.
Aftermath. The theater was demolished for a Safeway supermarket. The controversy helped energize Sacramento’s historic-preservation movement, later associated with the slogan “Remember the Alhambra.”
Recent events
- 1973City purchase bond measure for the Alhambra Theatre fails
A bond measure intended to help Sacramento acquire the theater did not pass, leaving the building vulnerable to demolition.
Other - 1973Alhambra Theatre is demolished for a supermarket development
The former movie palace was demolished to make way for a Safeway supermarket. The decision generated public opposition and contributed to the growth of historic-preservation activism in Sacramento.
Other
Sources
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