Aiways
Aiways is a Chinese electric-vehicle brand established in 2017 and developed around battery-electric sport utility and crossover vehicles for China and international markets.
Last updated August 22, 2026
Overview
Aiways is a Chinese electric-vehicle manufacturer and vehicle brand founded in Shanghai in 2017 by Fu Qian and Gu Feng. The name is commonly explained as a combination of “Ai,” the Chinese word for love, and “is on the way.” From its beginning, the company pursued battery-electric passenger vehicles, with a particular emphasis on sport utility vehicles and crossovers rather than a broad conventional-engine portfolio. The company’s first major public product was the U5 Ion concept, shown in 2018 as a preview of the production vehicle that became the Aiways U5. The production U5 was presented in 2019 and entered the Chinese market in December of that year. Aiways also designed its business around international expansion at an early stage. It planned a European debut at the 2020 Geneva Motor Show, but the event was cancelled because of the COVID-19 pandemic. The U5 nevertheless entered selected European markets during 2020, making Aiways one of the earliest Chinese electric-car brands to establish a retail presence in Europe. Aiways’ European strategy relied on local commercial and service partners rather than a fully company-owned network. In Germany, the brand worked with Euronics Deutschland for retail distribution and with A.T.U. for maintenance and spare-parts support. Vehicles were also marketed in countries and territories including Belgium, Denmark, France, Germany, Israel, Italy, the Netherlands, Switzerland and La Réunion, according to the referenced company history. The brand’s international positioning was further supported by the establishment of a European headquarters and research-and-development presence in Munich. The U5 was followed by the U6, a more aerodynamic crossover coupe introduced in 2021 and developed from the U6 Ion concept. Both vehicles use Aiways’ More Adaptable Structure platform and the company’s “sandwich” battery-pack architecture. The battery system uses modules supplied by CATL, while Aiways stated that battery and electronic systems were developed in-house. The company’s Shangrao production base was built with extensive industrial automation and was described as having a potential annual capacity of 300,000 vehicles at full operation. Aiways also explored adjacent technical and corporate ventures. Its partnership with Roland Gumpert resulted in Gumpert Aiways Automobile, a separate initiative associated with the methanol-fuel-cell or range-extender sports car project known as Nathalie. The planned hybrid or alternative-energy coupe did not develop into a sustained production program. In December 2022, Aiways won a contract from Thai e-mobility provider Phoenix EV for the potential supply of up to 150,000 electric vehicles, although the available reference does not establish how many vehicles were ultimately delivered. The company encountered severe operating difficulties in 2023. The referenced history reports unpaid employee salaries and production stoppages, followed by a management change and restructuring effort. In 2024, Aiways said it would withdraw from China’s highly competitive passenger-car market and concentrate on Europe and other overseas markets. It also announced a proposed Nasdaq listing through a transaction with Hudson Acquisition, a special-purpose acquisition company, but the available material does not verify that the transaction closed. Public information is similarly insufficient to confirm Aiways’ current production, sales, financing, management structure or operating status. The brand should therefore be treated as historically documented but requiring review for its present activity.
History
Aiways was founded in Shanghai in 2017 by Fu Qian and Gu Feng as a new-energy vehicle startup. Its original plan was to develop a family of electric SUVs and sell them both in China and overseas. The company’s name is associated with the phrase “Ai is on the way,” combining the Chinese word for love with an English expression. The first significant design study was the U5 Ion concept, shown in November 2018. It previewed Aiways’ first production vehicle and signalled that European sales were part of the company’s strategy from the outset. The production U5, a mid-size electric crossover, was presented in 2019 and entered the Chinese market in December of that year. Aiways built its production operations around a facility in Shangrao, Jiangxi. The company described the plant as highly automated and designed according to Industry 4.0 principles, with equipment and systems supplied by international industrial-technology companies. Its stated potential capacity was 300,000 vehicles annually at full operation, although the available material does not establish sustained production at that level. Aiways pursued Europe unusually early for a Chinese electric-car startup. It intended to make the U5’s official European debut at the 2020 Geneva Motor Show, but the show was cancelled because of the COVID-19 pandemic. The company proceeded with market entry in selected European countries during 2020. An initial shipment of 500 U5 vehicles reached Europe, including vehicles associated with Hertz rental operations in Corsica. In Germany, Aiways used Euronics Deutschland as a retail partner and A.T.U. as a maintenance and parts-support partner. It also developed a European headquarters and research-and-development operation in Munich. The U5 was based on Aiways’ More Adaptable Structure platform and used a battery system described as having a sandwich configuration. The battery packs were manufactured at a Changshu facility in Jiangsu and used high-energy-density modules supplied by CATL. Aiways stated that the battery and associated electronics were developed internally. The company also highlighted standard driver-assistance functions, including emergency braking, lane keeping, blind-spot detection, forward-collision warning and rear cross-traffic alert. In 2021, Aiways introduced the U6, a mid-size electric crossover coupe. Its styling was influenced by the U6 Ion concept and was developed with input from designer Ken Okuyama. The U6 expanded the range beyond the more conventional U5 body style and was intended for both China and export markets. The brand also displayed the U7 Ion concept at Auto Shanghai in 2019, using it to illustrate ideas about spacious family mobility and movable digital interfaces. Aiways’ corporate activity extended into a partnership with German engineer Roland Gumpert. After the former Gumpert business was sold and renamed Apollo Automobil, Gumpert worked with Aiways to establish Gumpert Aiways Automobile in Germany. The venture was associated with the Nathalie vehicle, which used an alternative-energy powertrain concept. A planned hybrid or related production program did not materialize, and the venture was inactive in the early 2020s. In December 2022, Aiways was reported to have obtained a potential contract to supply as many as 150,000 electric vehicles to Phoenix EV, a Thai e-mobility service provider. The reference material does not clarify the contract’s execution or delivery volume. In 2023, Aiways entered a serious financial and operational crisis. Reported consequences included delayed or unpaid salaries and interruptions to production. A change in company leadership in August was followed by a restructuring effort that put greater weight on international markets. In early 2024, the company was described as being close to bankruptcy. The reference material says that Chinese state authorities helped protect Aiways from collapse in March and supported the possibility of renewed full-scale operations alongside other automotive companies. In May, Aiways announced that it would exit the Chinese market, citing severe price competition, and concentrate on Europe and other foreign markets. It simultaneously announced plans for a Nasdaq listing through a proposed $400 million transaction with Hudson Acquisition. The plan reportedly contemplated moving headquarters to Europe after the transaction while leaving research, development and production facilities in China. The available information does not verify that the proposed listing or headquarters move was completed. Aiways’ current status, production, distribution and management therefore remain uncertain and require additional primary-source verification.
- 2024International refocusing and proposed listing
Aiways announces a withdrawal from China, renewed focus on overseas markets and a proposed Nasdaq transaction with Hudson Acquisition.
- 2023Operational and financial crisis
The company experiences reported salary-payment problems and production stoppages, followed by leadership change and restructuring.
- 2022Phoenix EV supply agreement
Aiways is reported to have won a potential contract to supply up to 150,000 electric vehicles to Phoenix EV in Thailand.
- 2021U6 is introduced
Aiways unveils the U6 electric crossover coupe as its second production vehicle.
- 2020European market entry
Aiways begins sales of the U5 in selected European markets after its planned Geneva presentation is cancelled.
- 2019U5 production model is presented
Aiways presents the mid-size U5 electric crossover, its first production model.
- 2019U5 sales begin in China
The U5 enters the Chinese market in December.
- 2018U5 Ion concept is unveiled
The U5 Ion study previews Aiways’ first production vehicle and publicly communicates plans for both Chinese and European sales.
- 2017Aiways is founded in Shanghai
Fu Qian and Gu Feng establish Aiways as a Chinese electric-vehicle startup focused initially on electric SUVs.
Products and positioning
A Chinese battery-electric passenger-vehicle brand focused on crossover and SUV products, with an early and unusually strong emphasis on European and other overseas markets.
Aiways U5Battery-electric crossover SUV2019
The U5 is Aiways’ first production vehicle and its principal early international product. It is a mid-size battery-electric crossover measuring approximately 4.68 metres in length. The model entered China in December 2019 and was exported to selected European markets from 2020. A 2021 update added convenience features, new exterior colours and a 63 kWh battery. The U5 uses Aiways’ More Adaptable Structure platform and a protected multi-layer battery-pack design.
Aiways U6Battery-electric crossover coupe2021
The U6 is Aiways’ second production vehicle. It is a battery-electric crossover with a more aerodynamic, coupe-like profile than the U5 and draws design inspiration from the U6 Ion concept. The model was introduced in 2021, with plans for Chinese sales by the end of that year and European sales from early 2022. It shares the company’s modular platform and sandwich-structure battery approach with the U5.
U5 IonElectric SUV concept2018
The U5 Ion was a design and technology study shown in 2018. It previewed the production U5 and helped communicate Aiways’ intended SUV-focused product strategy. The concept was also used to present the company’s ambition to serve both domestic Chinese customers and European markets.
U6 IonElectric SUV coupe concept2020
The U6 Ion was an electric SUV-coupe concept that previewed the styling direction of the production U6. Its planned European presentation was disrupted by the cancellation of the 2020 Geneva Motor Show, and the associated press event was instead conducted remotely.
U7 IonElectric mobility concept2019
The U7 Ion concept was shown at Auto Shanghai in 2019 to demonstrate Aiways’ ideas about spacious family mobility. Its features included a self-learning robotic device and a movable touchscreen console intended to illustrate future cabin interfaces.
Flagship businesses
- Aiways U5
- Aiways U6
Marketing campaigns
- 2020European launch of the Aiways U5
Belgium · Denmark · France · Germany · Italy · The Netherlands · Switzerland · La Réunion
Aiways used the U5 to establish an early European presence, combining local retail and service partnerships with direct vehicle exports from China. The planned Geneva Motor Show debut was cancelled because of the COVID-19 pandemic, but the commercial launch proceeded in selected markets.
Outcome. The U5 reached several European markets, although the later scale and continuity of the network are not fully documented.
Brand decisions
- 2024Exit the Chinese passenger-car marketStrategy
Aiways cited extreme price competition in China and described overseas markets as the more viable focus for its next phase.
What changed. The company announced that it would withdraw from the Chinese market and prioritize Europe and other international markets. It also discussed relocating its headquarters to Europe after a proposed corporate transaction.
Aftermath. The announcement represented a major geographic repositioning, but the available material does not verify whether the planned restructuring, headquarters move or renewed operations were completed.
- 2024Propose a Nasdaq listing through Hudson AcquisitionM&A
Aiways sought additional capital and a corporate structure to support its international strategy after its reported financial crisis.
What changed. The company announced a proposed $400 million transaction with Hudson Acquisition, a U.S. special-purpose acquisition company, with a planned Nasdaq listing.
Aftermath. The source material does not confirm that the transaction closed, that Aiways became publicly listed or that the announced financing was received.
Proposed transaction value. $400 million proposed transaction (Announced in 2024; completion unverified)
- 2023Restructure around overseas marketsStrategy
A reported financial and operational crisis included unpaid salaries and production interruptions. A leadership change took place in August.
What changed. The new management emphasized restructuring and increasing activity in foreign markets.
Aftermath. The company subsequently announced a more decisive retreat from China and a concentration on Europe and other overseas markets.
- 2020Adopt a partner-led European distribution modelStrategy
Aiways sought to enter Europe soon after launching its first vehicle, without relying solely on a company-owned retail and service infrastructure.
What changed. The company worked with Euronics Deutschland for German retail distribution and A.T.U. for maintenance and spare-parts support, while exporting vehicles from its Chinese production operations.
Aftermath. The model enabled initial U5 sales in selected European markets, but the long-term size of the network is not established by the available material.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Fu Qian | Co-founderformer | 2017– |
| Gu Feng | Co-founderformer | 2017– |
| Roland Gumpert | Manager of Gumpert Aiways Automobileformer | 2017– |
Recent events
- 2024Aiways announces withdrawal from the Chinese market
Aiways announced that it would leave the Chinese passenger-vehicle market because of intense price competition and concentrate on Europe and other overseas markets.
Other - 2024Aiways announces proposed Nasdaq SPAC transaction
Aiways announced a proposed public-listing transaction with Hudson Acquisition, a U.S. special-purpose acquisition company. The available source does not confirm completion.
M&A - 2023Financial crisis leads to salary and production disruptions
The referenced company history reports that Aiways experienced a financial collapse, unpaid employee salaries and production stoppages in 2023.
BankruptcyOther - 2023Aiways restructures after management change
After the company president left in August, a new manager initiated a restructuring focused more heavily on foreign markets.
Leadership change - 2022Aiways wins potential Phoenix EV supply contract
Aiways was reported to have won a contract from Thai e-mobility provider Phoenix EV covering the potential supply of up to 150,000 electric vehicles.
Other - 2021Aiways introduces the U6 crossover coupe
Aiways introduced the U6, its second production vehicle, as a more aerodynamic and coupe-like electric crossover.
Product launchProduct generation - 2020Planned Geneva debut of the U5 is cancelled
The U5’s planned European debut at the Geneva Motor Show did not take place after the event was cancelled during the COVID-19 pandemic.
Other - 2020Aiways begins European deliveries
The company began supplying the U5 to selected European markets and sent an initial shipment of 500 vehicles to Europe, including vehicles intended for Hertz operations in Corsica.
Product launch - 2019Aiways presents the U5 production electric SUV
Aiways presented the U5 as its first production vehicle, following the earlier U5 Ion concept.
Product launch - 2019Aiways U5 enters the Chinese market
Sales of the U5 began in China in December 2019.
Product launch
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/aiways · Editorial policy · How profiles are compiled