ADP

Automatic Data Processing, commonly known as ADP, is a United States-based business-services and enterprise-software company focused on payroll processing, human capital management, workforce administration, benefits administration, and professional employer organization services. Its customers range from small businesses to large multinational employers, and its offerings combine cloud software with managed operational services in areas where accuracy, regulatory compliance, data security, and recurring execution are essential. The company began in 1949 when Henry Taub established Automatic Payrolls, Inc. with his brother Joe Taub. Frank Lautenberg, who later became a United States senator, joined the young business in its early years and became a full partner in 1954 after contributing to sales and marketing. ADP's early model was based on performing payroll calculations and related administrative work for other companies. In 1957, it adopted punched-card data-processing equipment, replacing much of the manual calculator work. The following year, the company changed its name to Automatic Data Processing, reflecting its broader technology-enabled operating model. ADP became a public company in 1961. At that point it had approximately 300 clients and 125 employees. Over subsequent decades, it expanded beyond payroll into sector-specific data processing, brokerage services, dealer management systems, and outsourced employment administration. These businesses helped establish the acquisition-led and recurring-revenue model that remains central to the company, although several non-core divisions were later separated into independent companies. Today, ADP's principal operating activities are generally organized around employer services and professional employer organization services. Its software and services support payroll, tax filing, time and attendance, recruiting, talent management, benefits, employee data, compliance, scheduling, contractor administration, and other workforce processes. Important platforms include RUN Powered by ADP for small businesses, ADP Workforce Now for midsize employers, and ADP Lyric HCM for larger and more complex organizations. ADP also provides global payroll capabilities and workforce-management products through a combination of internally developed technology and acquisitions. A distinctive part of ADP's public profile is its employment-data business. The ADP National Employment Report uses aggregated and anonymized payroll information to estimate private-sector employment trends in the United States. It is released before the federal employment report and is widely followed by economists, financial institutions, journalists, and policymakers. In 2022, the report was redesigned in collaboration with Stanford University's Digital Economy Lab. ADP later introduced a weekly preliminary product known as NER Pulse. The company has also reshaped itself through significant divestitures. Its brokerage-services operation became Broadridge Financial Solutions in 2007, while its dealer-services business was separated as CDK Global in 2014. These transactions narrowed ADP's strategic focus toward human capital and employer services. More recent expansion has emphasized workforce technology, global payroll, digital payments, freelancer and contractor management, workflow automation, and enterprise workforce management. Maria Black has served as chief executive officer since 2023. ADP's current identity is therefore that of a large, internationally operated HCM and payroll platform whose competitive position rests on scale, regulatory expertise, customer data, embedded workflows, and dependable recurring service delivery.

ADP began in 1949 as Automatic Payrolls, a manual payroll-processing business founded by Henry Taub and Joe Taub. Frank Lautenberg joined the young company in sales and marketing and became a partner in 1954. The organization’s first major technological shift came in 1957, when it installed punched-card equipment to automate data handling. It changed its name to Automatic Data Processing the following year. In 1961, Oppenheimer & Company helped take ADP public. At the time, the company had roughly 300 clients, 125 employees and approximately $400,000 in revenue. The public listing provided a foundation for expansion into specialized industries. In 1962 ADP opened a Wall Street office serving brokerage firms. That activity grew into a brokerage-services division, which was eventually spun off in 2007 as Broadridge Financial Solutions. ADP expanded through both internal development and acquisitions during the 1970s. Its dealer-services activities began in 1973 after acquisitions including National Inventory Control System and CSI Computer Systems. The company later completed many additional acquisitions in dealer-management technology. It also acquired Time Sharing Limited in 1974 and Cyphernetics in 1975, broadening its computing and data-processing capabilities. By the mid-1980s ADP’s annual revenue had exceeded $1 billion, and its payroll systems were processing paychecks for a substantial share of the United States workforce. The company expanded internationally and strengthened its human-resources outsourcing operations. In 1996 it entered the professional employer organization market through the acquisition of Staff Management Systems. Further acquisitions included German provider Autonom and GSI in the 1990s, followed by Chessington Computer Centre in the United Kingdom in 1998. ADP continued to manage a portfolio of industry-specific technology businesses. It acquired Kerridge Computer in 2006, adding dealer-management-system capabilities, and later acquired Cobalt and other automotive technology assets. The brokerage-services separation created Broadridge in 2007. The dealer-services business was reorganized as CDK Global in 2014 and spun off as a standalone company, allowing ADP to concentrate more strongly on employer services and PEO operations. During the 2010s ADP shifted its product architecture toward cloud-based human-capital management. Acquisitions included The Marcus Buckingham Company in 2017, Global Cash Card in 2017, WorkMarket in 2018 and Celergo in 2018. These transactions expanded ADP’s offerings in employee engagement, digital payments, freelancer administration and global payroll. The company also developed a portfolio spanning payroll, tax, benefits, talent, time, compliance and analytics. ADP’s public role expanded through its National Employment Report, which uses anonymized payroll information to estimate private-sector job growth. The report is released before the United States Bureau of Labor Statistics report and became a regular reference point for economic observers. In 2022 ADP redesigned the report with Stanford’s Digital Economy Lab. In the middle of 2025, ADP stopped providing employment and earnings data to the Federal Reserve, while introducing the weekly NER Pulse. Recent expansion has focused on filling gaps in enterprise workforce management and compensation. ADP acquired workflow-automation company Sora in 2023 and announced its acquisition of WorkForce Software in October 2024. WorkForce’s capabilities in scheduling, time, attendance, leave, forecasting and employee communications complemented ADP’s existing HCM suite. In October 2025 ADP announced the acquisition of Pequity, adding compensation-planning and pay-decision tools. Maria Black has served as CEO since 2023. ADP remains an active public company headquartered in Roseland, New Jersey, with operations in more than 140 countries and territories.

1. 2025Pequity acquisition announced

   ADP acquires Pequity to expand compensation-management tools for enterprise and multinational customers.

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2. 2024WorkForce Software acquisition announced

   ADP acquires WorkForce Software to strengthen global workforce-management capabilities.

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3. 2022National Employment Report redesigned

   ADP redesigns its employment report in collaboration with Stanford’s Digital Economy Lab.

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4. 2019“What Are You #WorkingFor?” launches

   ADP introduces a new brand platform, “Always Designing for People,” focused on the broader meaning of work.

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5. 2014Dealer-services business becomes CDK Global

   ADP reorganizes and separates its automotive dealer-technology operation as CDK Global.

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6. 2007Broadridge is spun off

   ADP separates its brokerage-services group into Broadridge Financial Solutions.

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7. 1996Entry into professional employer organization services

   ADP enters the PEO market through its acquisition of Staff Management Systems.

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8. 1962Brokerage-services activity begins

   ADP opens a Wall Street office serving brokerage firms, a business later spun off as Broadridge.

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9. 1961ADP becomes publicly traded

   The company goes public with approximately 300 clients and 125 employees.

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10. 1958Company adopts the Automatic Data Processing name

    The business changes its name as automated data processing becomes central to its identity.

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11. 1957Punched-card automation introduced

    ADP installs a punched-card system to replace manual payroll data entry and calculator-based processing.

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12. 1949Automatic Payrolls is founded

    Henry Taub and Joe Taub establish a manual payroll-processing business that becomes the foundation of ADP.

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A scaled, compliance-oriented global HCM and payroll provider combining cloud software, managed services, workforce data and professional employer organization capabilities.

• RUN Powered by ADPSmall-business payroll and HR

  A payroll and HR platform designed for small businesses. It supports payroll administration and related employer tasks through a more streamlined product experience than ADP’s enterprise systems.

• ADP Workforce NowHuman capital management

  A broad HCM platform for midsize and larger organizations, combining payroll with HR administration, talent, benefits, time, compliance and workforce-management functions.

• ADP Lyric HCMEnterprise HCM

  An enterprise-oriented HCM platform intended for complex organizations and multinational employers. It is positioned around configurable workflows, global requirements and integration across core HR processes.

• ADP TotalSourceProfessional employer organization1996

  A PEO service that helps businesses outsource selected employment-administration responsibilities, including HR support, payroll-related processes, compliance and access to benefits arrangements.

• ADP National Employment ReportEmployment data and analytics

  An estimate of United States private-sector employment based on aggregated and anonymized payroll data. It is issued ahead of the government employment report and is used by businesses, economists and the media as a labor-market indicator.

• WorkMarketContingent workforce management2018

  A software platform acquired by ADP in 2018 for managing freelancers, contractors and consultants. It extends ADP’s employer-services portfolio beyond traditional employee payroll.

• WorkForce Software solutionsWorkforce management2024

  WorkForce Software’s portfolio adds time and attendance, scheduling, forecasting, leave and absence management, and employee communications capabilities for large and global employers.

• PequityCompensation management2025

  Pequity provides compensation-management software with budgeting, scenario planning, configurable workflows and AI-enhanced insights to support pay decisions and compensation programs.

• 2019What Are You #WorkingFor?

  United States · United Kingdom · International digital and social channels

  ADP launched its first described 360-degree brand campaign at South by Southwest 2019. The campaign asked audiences what they work for beyond their immediate job and introduced the brand platform “Always Designing for People.” Experiential elements addressed workplace barriers and social themes, while advertising and content sought to reposition ADP as a human-capital and workplace partner.

  Outcome. The campaign broadened ADP’s public positioning from payroll processing toward the meaning of work, employee experience and the changing workplace.

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• 2016ADP TotalSource digital campaign

  United States

  Innerspin Marketing developed a digital advertising campaign for ADP TotalSource aimed at small-business owners in the Pacific Northwest. The work promoted outsourcing HR responsibilities through TotalSource.

  Outcome. The campaign supported awareness of TotalSource among small-business audiences; a broader performance outcome was not reported in the supplied material.

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• People Unboxed

  France · United Kingdom · Germany · Italy · Spain

  An ADP Europe awareness campaign used the idea “People Unboxed” to communicate that employers can use workforce insight to understand employees more deeply. The program included print, digital and out-of-home advertising, an HR-leader workforce census, research-led thought leadership and a multilingual podcast.

  Outcome. The campaign was designed to raise ADP’s profile in five European markets where the company’s operational presence was stronger than its consumer and business awareness.

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• 2025Acquisition of PequityM&A

  Changes in pay-transparency rules and the need for more structured compensation planning increased demand for flexible compensation-management tools.

  What changed. ADP acquired Pequity to add compensation planning, budgeting, scenario analysis and pay-decision capabilities to its enterprise HCM portfolio.

  Aftermath. The transaction broadened ADP’s compensation-management offering for midsize, enterprise and multinational customers.

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• 2024Acquisition of WorkForce SoftwareM&A

  ADP identified a need to strengthen workforce-management capabilities for large, global employers with varied schedules, pay rules and regulatory requirements.

  What changed. ADP acquired WorkForce Software and added its time, attendance, scheduling, forecasting, leave and employee-communications capabilities.

  Aftermath. WorkForce Software was initially expected to operate as an ADP unit, with customers able to continue using its platform independently.

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• 2019Adoption of the “Always Designing for People” brand platformStrategy

  ADP sought to move public understanding of the company beyond payroll toward employee experience, workplace design and broader human-capital management.

  What changed. The company launched the “What Are You #WorkingFor?” campaign and adopted “Always Designing for People” as its brand platform.

  Aftermath. The campaign gave ADP a more human-centered positioning aimed at customers, employees and prospective talent.

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• 2014Separation of dealer services as CDK GlobalStrategy

  ADP’s automotive dealer-technology business had become a distinct industry platform requiring a different strategic focus from employer services.

  What changed. ADP reorganized the division and announced its standalone name, CDK Global, before completing the spin-off.

  Aftermath. ADP concentrated its portfolio on human resources, payroll and PEO services. Reference material reports that S&P and Moody’s downgraded ADP to AA after the separation.

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• 2007Spin-off of the brokerage-services groupM&A

  ADP’s brokerage-services business had become a substantial specialized operation separate from its core employer-services direction.

  What changed. ADP separated the group into Broadridge Financial Solutions and distributed Broadridge shares to ADP shareholders.

  Aftermath. The transaction allowed ADP to focus more closely on payroll, HCM and employer services while Broadridge operated as an independent financial-technology company.

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• 2025ADP acquires Pequity

  ADP announced the acquisition of Pequity, a compensation-management software provider whose tools support compensation planning, budgeting, scenario analysis and pay decisions.

  M&A
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• 2025ADP introduces the NER Pulse

  ADP began issuing a weekly preliminary estimate of United States private-sector employment called NER Pulse, extending its employment-data publication beyond the established monthly National Employment Report.

  Other
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• 2025ADP ends provision of employment data to the Federal Reserve

  ADP stopped providing its employment and earnings data to the Federal Reserve and began issuing a weekly preliminary NER Pulse estimate.

  Regulation
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• 2024ADP announces acquisition of WorkForce Software

  ADP announced the acquisition of WorkForce Software to expand global workforce-management capabilities, particularly time and attendance, scheduling, forecasting, leave administration and employee communications for large and international employers.

  M&A
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• 2024ADP acquires WorkForce Software

  The acquisition broadened ADP's workforce-management portfolio, particularly for complex scheduling and enterprise workforce requirements.

  M&A
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• 2023ADP acquires workflow automation company Sora

  ADP expanded its workflow automation capabilities through the acquisition of Sora.

  M&A
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• 2022ADP redesigns its National Employment Report

  ADP revised its private-sector employment data methodology in collaboration with Stanford University's Digital Economy Lab.

  Product generationOther
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• 2019ADP launches Work Are You #WorkingFor? brand campaign

  ADP introduced a broad brand platform centered on the meaning and changing nature of work, alongside the tagline “Always Designing for People.” The campaign debuted at South by Southwest and was intended to present ADP as a wider HR and workplace partner rather than solely a payroll processor.

  Campaign
  Source
• 2018ADP acquires WorkMarket

  WorkMarket brought software for managing freelancers, contractors, and other contingent workers.

  M&A
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• 2018ADP acquires Celergo

  The acquisition strengthened ADP's global payroll management capabilities.

  M&A
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• 2017ADP acquires The Marcus Buckingham Company

  The acquisition added workplace talent and strengths-based management capabilities to ADP's human capital product portfolio.

  M&A
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• 2017ADP acquires Global Cash Card

  ADP expanded its payroll-adjacent digital payments capabilities through the purchase of Global Cash Card.

  M&A
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• 2014ADP separates dealer services as CDK Global

  ADP created an independent automotive dealership technology company from its dealer-services division; the new company was named CDK Global.

  M&A
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• 2008ADP lists its shares on Nasdaq

  ADP moved its stock listing to the Nasdaq Global Select Market.

  Other
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• 2007ADP separates its brokerage-services business as Broadridge

  The former ADP Brokerage Service Group was spun off to shareholders as Broadridge Financial Solutions, narrowing ADP's focus on employer services.

  M&A
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• 1958ADP changes its name from Automatic Payrolls to Automatic Data Processing

  The company adopted the Automatic Data Processing name after introducing punched-card technology and broadening its identity beyond manual payroll processing.

  Other
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1. ADP (company)
2. ADP launches What Are You #WorkingFor? campaign
3. ADP acquires WorkForce Software
4. ADP acquires Pequity
5. ADP Europe: People Unboxed
6. ADP TotalSource digital campaign