Acrisure

Acrisure is an American insurance brokerage and financial technology company headquartered in Grand Rapids, Michigan. Founded in 2005 by Greg Williams and Ricky Norris, it was initially established as a platform for acquiring insurance agencies in the Midwestern United States. The company subsequently expanded across the United States and into international markets through an acquisition-led model that preserved local agency relationships while combining them within a larger operating network. Acrisure's core business is insurance brokerage. It helps individuals, businesses, and institutions evaluate risks, arrange coverage, and manage insurance programs, generally placing business with insurance carriers rather than underwriting most policies itself. Its activities include commercial insurance, personal insurance, employee benefits, risk management, specialty insurance, and related advisory services. The company has also developed technology-oriented operations, including artificial-intelligence-backed insurance distribution and digital financial services. Acquisitions have been central to Acrisure's development. After Genstar Capital acquired the company in 2013, its pace of expansion increased substantially. Acrisure acquired 23 firms in 2014 and 59 agencies in 2015, compared with 26 acquisitions during its first eight years. The model generally involved acquiring successful agencies and allowing them to operate as partners within the broader group. Management bought back ownership from Genstar in 2016. Blackstone provided funding in 2018, and Acrisure reported that it was majority employee-owned in 2019. Acrisure also pursued technology partnerships and acquisitions. In 2019 it launched Altway Insurance with Pittsburgh-based Tulco Holdings as a direct-to-consumer, artificial-intelligence-supported insurance platform. In 2020, Acrisure acquired Tulco's artificial-intelligence insurance business, including the Altway venture, through a stock-for-stock transaction. The company later added technology capabilities through acquisitions such as ITS Inc. and Catalyst Technology Group, managed service providers acquired in 2022. The company became one of the world's largest insurance brokers by the early 2020s. In 2021, it acquired 155 firms and reported revenue of $2.82 billion, according to the referenced Wikipedia account. Business Insurance ranked it as the sixth-largest insurance broker globally in 2022. Acrisure raised $725 million in Series B-2 funding from the Abu Dhabi Investment Authority in June 2022, at a reported valuation of $23 billion. Because Acrisure is privately held, its financial disclosures are more limited than those of publicly traded brokerage groups. Beyond its operating businesses, Acrisure has pursued prominent naming-rights agreements. It obtained naming rights for Acrisure Arena in California in 2022 and Acrisure Stadium in Pittsburgh later that year. In 2023, it also received naming rights for a new amphitheater in Grand Rapids. Its mortgage subsidiary, FBC Mortgage, was rebranded as Acrisure Mortgage in 2025, resulting in a corresponding change to the sponsored name of the University of Central Florida football stadium. The company therefore presents itself not only as a brokerage network but also as a technology-enabled, diversified risk and financial-services platform.

Acrisure was founded in 2005 by Greg Williams and Ricky Norris as an insurance-agency acquisition platform focused initially on the Midwestern United States. Its operating concept was to bring established local agencies into a larger organization while retaining their relationships and market knowledge. This approach made acquisitions, rather than organic branch development, the principal mechanism of expansion. Genstar Capital acquired Acrisure in 2013, after which the company's pace of consolidation increased sharply. Acrisure acquired 23 firms in 2014 and 59 agencies in 2015, compared with 26 acquisitions during the period from its founding through 2013. The company described acquired agencies as partners, and its acquisition strategy generally sought businesses with established performance and customer relationships. Management repurchased the company from Genstar in October 2016. Blackstone provided funding to Acrisure in December 2018. In 2019, the company was described as 84% employee-owned. That year it also partnered with Pittsburgh-based Tulco Holdings to launch Altway Insurance, a direct-to-consumer insurance platform supported by artificial intelligence. In 2020, Acrisure acquired Tulco's artificial-intelligence insurance business, including Altway, through a stock-for-stock transaction. This marked a significant extension of the company's strategy beyond conventional brokerage consolidation and toward technology-enabled insurance distribution. Acrisure's expansion continued through the early 2020s. The company acquired 155 firms in 2021 and reported $2.82 billion in revenue, according to the referenced Wikipedia material. Business Insurance recognized Acrisure as the world's sixth-largest insurance broker in 2022. In June of that year, the Abu Dhabi Investment Authority provided $725 million in Series B-2 funding in a transaction that valued the company at a reported $23 billion. Acrisure also diversified its capabilities by acquiring managed service providers ITS Inc. and Catalyst Technology Group in July 2022. The company increased its public profile through major naming-rights agreements. In January 2022, it obtained the naming rights to Acrisure Arena in Thousand Palms, California. In July, the former Heinz Field in Pittsburgh was renamed Acrisure Stadium, connecting the brand with the home venue of the Pittsburgh Steelers. In 2023, Acrisure obtained naming rights for a new amphitheater in Grand Rapids, its headquarters city. Acrisure continued its insurance-sector expansion internationally with the reported acquisition of London-based Modus Underwriting in September 2023. Its brand was also extended into mortgage services when subsidiary FBC Mortgage rebranded as Acrisure Mortgage in 2025. That rebranding changed the sponsored name of the University of Central Florida football stadium from FBC Mortgage Stadium to Acrisure Bounce House. Later in 2025, Acrisure was reported to have acquired Vave from Canopius Group. Vave is an algorithmic-underwriting managing general agent, and the transaction further illustrated Acrisure's interest in data, automation, specialty underwriting, and technology-led insurance operations. Acrisure's history is therefore defined by three overlapping themes: consolidation of independent insurance agencies, expansion into specialty and international insurance businesses, and investment in technology-enabled distribution and adjacent financial services. The company remains privately held, so information about current ownership, detailed financial performance, and executive succession is less extensive than for publicly listed global brokerage competitors.

1. 2025Mortgage business adopts Acrisure branding

   FBC Mortgage rebrands as Acrisure Mortgage.

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2. 2025Vave acquisition reported

   Acrisure is reported to have acquired algorithmic-underwriting MGA Vave from Canopius Group.

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3. 2023Modus Underwriting acquisition

   Acrisure expands its international insurance operations through the reported acquisition of Modus Underwriting.

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4. 2022ADIA provides growth funding

   The Abu Dhabi Investment Authority provides Series B-2 funding to Acrisure.

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5. 2022Technology-services expansion

   Acrisure acquires managed service providers ITS Inc. and Catalyst Technology Group.

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6. 2021Large-scale expansion

   Acrisure acquires 155 firms and reports $2.82 billion in revenue.

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7. 2020Tulco insurance technology business acquired

   Acrisure acquires Tulco's artificial-intelligence insurance business, including Altway.

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8. 2019Altway Insurance launches

   Acrisure and Tulco Holdings launch an artificial-intelligence-supported direct-to-consumer insurance platform.

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9. 2016Management repurchases ownership

   Acrisure management buys back ownership from Genstar Capital.

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10. 2015Acrisure acquires 59 agencies

    The company expands its insurance-agency network through 59 acquisitions.

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11. 2014Acquisition program accelerates

    Acrisure acquires 23 firms during the year.

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12. 2013Genstar Capital acquires Acrisure

    Genstar Capital purchases Acrisure, preceding a substantial acceleration in acquisition activity.

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13. 2005Acrisure is founded

    Greg Williams and Ricky Norris establish Acrisure as an insurance-agency acquisition platform.

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Acrisure positions itself as a technology-enabled insurance and financial-services platform that combines the reach and resources of a large broker with the local relationships of acquired agencies. Its growth strategy emphasizes acquisitions, agency partnerships, specialty capabilities, and the application of data and technology to insurance distribution and related services.

• Insurance brokerageInsurance distribution2005

  Acrisure's principal offering is brokerage and placement of insurance for businesses, individuals, and institutions. Brokerage teams assess client exposures, compare carrier options, structure coverage, and support policy administration and claims-related coordination. The network model combines local agency expertise with the resources of a large national and international platform.

• Commercial insurance and risk managementCommercial insurance

  Commercial operations address the insurance and risk needs of companies and other organizations. Services may include property and casualty placement, industry-specific programs, risk analysis, loss-control support, and advice on managing exposures. Acrisure delivers these capabilities through acquired agencies and specialized brokerage operations.

• Employee benefitsBenefits brokerage

  Acrisure provides employee-benefits brokerage and consulting, helping employers evaluate health, welfare, retirement-related, and other workplace benefit arrangements. The service area supports plan selection, renewal negotiations, compliance-related administration, and communication with employees, although the specific scope can vary among operating agencies.

• Personal insurancePersonal-lines insurance

  The company's agency network also serves individuals and families with personal-lines insurance brokerage. Typical brokerage activity can include home, automobile, personal liability, and other coverage categories, with local agencies helping customers compare policies and maintain coverage as their circumstances change.

• Altway InsuranceDigital insurance2019

  Altway Insurance was created as a direct-to-consumer insurance platform using artificial intelligence and digital processes. Acrisure launched it with Tulco Holdings in 2019 and acquired Tulco's related artificial-intelligence insurance business in 2020. The venture represented Acrisure's effort to complement agency distribution with technology-led customer acquisition and servicing.

• Acrisure MortgageMortgage services2025

  Acrisure Mortgage is the rebranded mortgage operation formerly known as FBC Mortgage. The 2025 name change extended the Acrisure identity into mortgage services and aligned the subsidiary more closely with the group's broader financial-services brand architecture.

• Managed technology servicesTechnology services2022

  Through the acquisitions of ITS Inc. and Catalyst Technology Group, Acrisure added managed service-provider capabilities to its portfolio. These operations broaden the company's technology offering beyond insurance distribution and support its stated interest in combining financial services with data and technology capabilities.

• 2025Acrisure Mortgage stadium-brand extension

  United States · Florida

  Following FBC Mortgage's rebranding as Acrisure Mortgage, the University of Central Florida football stadium's sponsored name changed accordingly.

  Outcome. The venue became known as Acrisure Bounce House.

  Source
• 2023Acrisure Amphitheater naming-rights partnership

  United States · Michigan

  Acrisure received naming rights for a new amphitheater in Grand Rapids, the company's headquarters city, extending its local civic and entertainment presence.

  Outcome. The amphitheater adopted the Acrisure name.

  Source
• 2022Acrisure Arena naming-rights partnership

  United States · California

  Acrisure attached its name to a newly constructed arena in Thousand Palms, California. The agreement increased consumer visibility for a business-to-business insurance brand and linked the company to entertainment and sports programming.

  Outcome. The venue operates under the Acrisure Arena name.

  Source
• 2022Acrisure Stadium naming-rights partnership

  United States · Pennsylvania

  Acrisure acquired naming rights to the Pittsburgh Steelers' home stadium, formerly Heinz Field. The high-profile agreement gave the company prominent regional and national brand exposure.

  Outcome. The Pittsburgh venue was renamed Acrisure Stadium.

  Source

• 2025Unify mortgage subsidiary brandingStrategy

  Acrisure sought to extend a single group identity across its financial-services businesses.

  What changed. FBC Mortgage was rebranded as Acrisure Mortgage.

  Aftermath. The rebranding also changed the sponsored name of the University of Central Florida football stadium.

  Source
• 2022Expand into managed technology servicesM&A

  The company pursued capabilities adjacent to insurance and financial services as part of a broader technology-oriented strategy.

  What changed. Acrisure acquired ITS Inc. and Catalyst Technology Group, both managed service providers.

  Aftermath. The acquisitions broadened Acrisure's portfolio beyond brokerage and insurance-related activities.

  Source
• 2022Raise institutional growth capitalStrategy

  Acrisure sought additional capital to support its continued expansion while remaining privately held.

  What changed. The Abu Dhabi Investment Authority provided $725 million in Series B-2 funding.

  Aftermath. The transaction reportedly valued Acrisure at $23 billion.

  Series B-2 funding. $725 million (June 2022)

  Source
• 2019Enter direct-to-consumer, artificial-intelligence-supported insuranceStrategy

  Acrisure sought to extend its agency-centered model into digital distribution and emerging insurance technology.

  What changed. It partnered with Tulco Holdings to launch Altway Insurance.

  Aftermath. Acrisure acquired Tulco's related artificial-intelligence insurance business, including Altway, in 2020.

  Source

• 2025FBC Mortgage rebrands as Acrisure Mortgage

  Acrisure's mortgage subsidiary adopted the Acrisure Mortgage name, prompting a corresponding change to the sponsored name of the University of Central Florida football stadium.

  Campaign
  Source
• 2025Acrisure acquires Vave from Canopius Group

  Acrisure was reported to have acquired Vave, an algorithmic-underwriting managing general agent, from Canopius Group for an undisclosed amount.

  M&A
  Source
• 2023Acrisure acquires Modus Underwriting

  Acrisure acquired London-headquartered insurance company Modus Underwriting Ltd.

  M&A
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• 2023Acrisure receives naming rights for Grand Rapids amphitheater

  Acrisure secured naming rights for a new amphitheater in its headquarters city of Grand Rapids.

  CampaignOther
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• 2022Acrisure receives Abu Dhabi Investment Authority funding

  ADIA provided $725 million in Series B-2 funding in a transaction that reportedly valued Acrisure at $23 billion.

  Other
  Source
• 2022Acrisure obtains naming rights for Acrisure Arena

  Acrisure secured naming rights for the newly built arena in Thousand Palms, California.

  CampaignOther
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• 2022Heinz Field is renamed Acrisure Stadium

  Acrisure obtained naming rights for the Pittsburgh Steelers' stadium, formerly known as Heinz Field.

  CampaignOther
  Source
• 2022Acrisure acquires ITS and Catalyst Technology Group

  The company expanded into managed technology services by acquiring ITS Inc. and Catalyst Technology Group.

  M&A
  Source
• 2021Acrisure reports major acquisition and revenue growth

  The company acquired 155 firms and reported revenue of $2.82 billion, according to the referenced Wikipedia account.

  M&AOther
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• 2020Acrisure acquires Tulco's artificial-intelligence insurance business

  Acrisure acquired Tulco's artificial-intelligence insurance operations, including Altway, through a stock-for-stock transaction.

  M&A
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• 2019Acrisure launches Altway Insurance with Tulco

  Acrisure and Tulco Holdings introduced Altway Insurance, a direct-to-consumer platform using artificial intelligence in insurance distribution.

  Product launch
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• 2016Management buys back Acrisure ownership from Genstar

  Acrisure management repurchased ownership of the company from Genstar Capital.

  M&A
  Source
• 2015Acrisure acquires dozens of insurance agencies

  The company acquired 59 agencies in 2015, further expanding its network of local insurance businesses.

  M&A
  Source
• 2014Acrisure increases acquisition activity after Genstar investment

  Acrisure acquired 23 firms in 2014 as its acquisition-led expansion accelerated.

  M&A
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1. Acrisure
2. Acrisure official website