Accounting Today

Accounting Today is a United States trade-media brand focused on the public accounting profession. Its coverage serves accountants and accounting-firm leaders whose work includes tax preparation, bookkeeping, auditing, financial planning, business advisory services, and consulting for individuals and organizations. The publication operates across print, digital, newsletter, audio, webinar, and conference formats, positioning itself as a professional-information source rather than a consumer financial publication. The brand began in 1987 as a biweekly trade magazine. Over time, its scope expanded from a conventional periodical into a broader professional media and events platform. Its online publication, AccountingToday.com, provides ongoing reporting and analysis for tax and accounting professionals, while the print magazine maintains a regular presence among partners and managing partners at leading accounting firms. The publication also distributes daily newsletters during the workweek, extending its reach to practitioners who use it for industry news, firm-management information, technology developments, regulatory coverage, and professional guidance. Accounting Today is owned by Arizent, the business-information company formerly known as SourceMedia. Arizent acquired ownership of the publication in 2004. In 2009, Accounting Today incorporated The Practical Accountant and Accounting Technology, two established accounting publications. That consolidation broadened the brand’s editorial heritage and strengthened its coverage of accounting practice management and technology. The brand’s activities extend beyond written journalism. It produces the weekly podcast On the Air with Accounting Today and offers more than 50 continuing-professional-education-qualified webinars in a typical year. These programs allow the publication to combine editorial content with structured professional learning. In spring 2023, it launched the Firm Growth Forum, a live conference aimed at entrepreneurial accounting firms and their leaders, adding an in-person event focused on firm development and growth. Accounting Today’s audience is primarily domestic, reflecting the structure and regulatory environment of the United States accounting market. Its reported digital audience includes more than 300,000 tax and accounting professionals, while its weekday newsletters reach nearly 100,000 recipients. The monthly print magazine is distributed to approximately 45,000 partners and managing partners at leading accounting firms. These figures describe audience and distribution reach rather than financial performance. The publication’s positioning is specialist and business-to-business: it connects accounting professionals with news, analysis, education, technology information, and practice-management resources. Its relevance is particularly strong among public-accounting firms and senior practitioners who need to follow changes in tax, regulation, technology, staffing, firm strategy, and client-service models. It remains an active trade-media brand under Arizent.

Accounting Today was established in 1987 as a biweekly trade magazine serving the United States public-accounting profession. Its initial role was to provide industry-specific reporting for professionals working in accounting and related services, including taxation, audit, bookkeeping, financial planning, and business advice. Unlike a general business newspaper or a consumer personal-finance title, it developed around the operational and regulatory concerns of accounting practitioners and firms. The publication later became part of SourceMedia in 2004. SourceMedia was a business-to-business information company with media properties serving specialized professional sectors. Its ownership provided Accounting Today with a larger publishing structure and supported the development of the brand beyond its original periodic print format. SourceMedia was subsequently renamed Arizent, which remains the publication’s parent company. A significant expansion occurred in 2009, when Accounting Today incorporated The Practical Accountant and Accounting Technology. The combination brought additional accounting-industry publishing assets into the Accounting Today brand and strengthened its coverage of practice management, technology, and the changing operating environment of accounting firms. This development reflected the increasing importance of software, workflow systems, digital records, and technology-enabled client services in professional accounting. Over time, Accounting Today evolved into a multi-format media and learning platform. Its digital publication, AccountingToday.com, supports more frequent reporting than the print edition and reaches a broad professional audience. The brand also distributes weekday newsletters and publishes a monthly print magazine aimed particularly at partners and managing partners at leading accounting firms. Reported reach includes more than 300,000 tax and accounting professionals for the website, nearly 100,000 newsletter recipients, and approximately 45,000 print recipients among senior firm leaders. The organization also developed audio and education programming. Its weekly podcast, On the Air with Accounting Today, gives the brand a recurring format for interviews, commentary, and industry discussion. It hosts more than 50 webinars per year that qualify for continuing professional education, linking editorial coverage with structured learning for practitioners who must maintain professional knowledge and credentials. In spring 2023, Accounting Today added the Firm Growth Forum, a live conference designed for entrepreneurial accounting firms. The event expanded the brand’s role from information provider to convenor of accounting-firm leaders and created a setting for discussion of growth, strategy, management, and practice development. Today, Accounting Today remains an active United States trade-media brand under Arizent. Its business is centered on professional journalism, digital publishing, newsletters, print, podcasts, webinars, and live events. The publication’s core audience consists of accountants, tax professionals, audit practitioners, accounting-firm partners, and related advisory professionals. Its editorial and event portfolio reflects the practical needs of a profession shaped by regulation, technology, talent pressures, changing client expectations, and consolidation among accounting firms.

1. 2023Firm Growth Forum launches

   Accounting Today launches a live conference for entrepreneurial accounting firms.

   Source
2. 2009Adds The Practical Accountant and Accounting Technology

   The publication incorporates two established accounting titles, expanding its professional and technology coverage.

   Source
3. 2004Joins SourceMedia

   Accounting Today becomes owned by SourceMedia, later known as Arizent.

   Source
4. 1987Accounting Today is founded

   Accounting Today begins publication as a biweekly trade magazine serving the United States public-accounting profession.

   Source

A specialist business-to-business media and professional-education brand for United States public accountants, accounting-firm leaders, and related tax and advisory professionals.

• Accounting Today magazinePrint trade publication

  The monthly print edition is the brand’s continuing magazine product. It is aimed especially at partners and managing partners at leading accounting firms and provides industry news, analysis, practice-management material, and coverage of developments affecting public accounting.

• AccountingToday.comDigital trade publication

  The publication’s website provides ongoing digital reporting and analysis for tax and accounting professionals. It extends the brand beyond the print schedule and covers the professional, regulatory, technological, and business issues relevant to accounting firms and practitioners.

• Accounting Today newslettersEmail publishing

  Accounting Today distributes daily newsletters on weekdays to a large professional audience. The newsletters provide a recurring channel for news and analysis and help practitioners follow developments without relying solely on the print magazine or website.

• On the Air with Accounting TodayPodcast

  This weekly podcast extends the publication’s editorial franchise into audio. It gives Accounting Today a regular format for discussing issues in the accounting profession and provides listeners with commentary and conversations in addition to written coverage.

• Accounting Today CPE webinarsProfessional education

  The brand hosts more than 50 webinars in a typical year that qualify for continuing professional education. These programs connect specialist editorial knowledge with structured learning for tax and accounting professionals.

• Firm Growth ForumLive conference2023

  Launched in spring 2023, the Firm Growth Forum is a live event for entrepreneurial accounting firms. It broadens Accounting Today’s role into professional convening and focuses on issues associated with firm growth and development.

• 2023Launching the Firm Growth ForumProduct launch

  Accounting Today had already extended its publishing activities into podcasts and continuing-professional-education webinars.

  What changed. The publication introduced a live conference for entrepreneurial accounting firms.

  Aftermath. The launch expanded the brand’s event portfolio and created an in-person forum for accounting-firm leaders.

  Source
• 2009Integrating complementary accounting publicationsStrategy

  Accounting Today was operating within the SourceMedia portfolio, and the accounting profession was becoming increasingly affected by technology and practice-management issues.

  What changed. The brand incorporated The Practical Accountant and Accounting Technology, consolidating related editorial properties under the Accounting Today identity.

  Aftermath. The move expanded the publication’s subject coverage and reinforced its position as a broader accounting-industry information platform.

  Source

• 2023Accounting Today launches the Firm Growth Forum

  Accounting Today introduced the Firm Growth Forum as a live conference for entrepreneurial accounting firms, extending the brand’s activities into in-person professional events.

  Product launch
  Source
• 2009Accounting Today incorporates The Practical Accountant and Accounting Technology

  The publication integrated two established accounting-industry titles, broadening its editorial coverage of professional practice and accounting technology.

  M&A
  Source
• 2004Accounting Today ownership moves to SourceMedia

  Accounting Today became part of SourceMedia, the business-information company that was later renamed Arizent.

  M&A
  Source

1. Accounting Today