Orchard Enterprises NY, Inc.,[2] doing business as The Orchard (also known as The Orchard Music), is an American music and entertainment company, specializing in media distribution.[3][4] It is a division of Sony Music Entertainment, based in New York City.[5] In 2019, the company sold off its film and television division, which was renamed 1091 Media.[6][7]
History
The company was founded in 1997 by Scott Cohen and Richard Gottehrer in New York City.[8]
In early 2003, the Orchard was bought by Dimensional Associates. Danny Stein, the CEO of Dimensional Associates, was appointed Executive Chairman,[9] and Greg Scholl left management consulting firm McKinsey & Company to become The Orchard's CEO,[10] changing its strategy and operating model and building a new management team. In 2009, Scholl accepted a position as president, Local Integrated Media at NBCUniversal[11] and Brad Navin was appointed CEO.[12]
In 2012, Sony acquired a majority stake of 51% in the company in a cash and equity deal with an estimated total valuation of $100 million.[13] In 2015, the remaining equity in the company was acquired by Sony Music Entertainment for over $200 million.[13]
IODA
IODA (Independent Online Distribution Alliance) was a global sales, marketing and distribution company with majority stake owned by Sony. The subsidiary serviced independent artists, labels, filmmakers and other content providers on digital and mobile outlets, including making copyright claims on online content.[14] IODA had relationships with major mobile and online download retailers including iTunes, eMusic, Rhapsody, and Amazon.com.
On July 1, 2009, Sony Music Entertainment and IODA announced their global strategic partnership to leverage combined worldwide online retail distribution networks and complementary technologies to support independent labels and music rightsholders.[15][16]
On March 5, 2012, Sony acquired the remaining stake of IODA. The company's operations were merged with the Orchard.[17][18]
YouTube
The Orchard's YouTube multi-channel network had more than 1,000 channels across the globe and uses technology, built in-house, called B.A.C.O.N. (Bulk Automated Claiming on The Orchard Network) to crawl, claim and track YouTube videos to monetize for their clients.[19] It was ranked 7th in the U.S. in July 2014.[20]
Owned labels
The Orchard owns the catalogues of TVT Records,[21] Premium Latin Music (home to Aventura),[22] Blind Pig Records,[23] Frenchkiss Records,[24] Shrapnel Records,[25] and Music of the World.
Film distribution
In 2019, the Orchard Film was sold and renamed 1091 Media.[26][27]
BalconyTV
The Orchard acquired Balcony TV, an online music channel that featured acoustic performances on balconies around the world, in 2014.[28]
External links
References
- Dan Rys. Billboard 2026 Power 100 List Revealed Billboard, 2026-01-28, retrieved 2026-01-29^
- Orchard Enterprises NY, Inc. OpenCorporates, 2000-09-11, retrieved 2023-08-28^
- Sisario, Ben. Gone Digital: Music Man Stays in Game The New York Times, September 13, 2010, retrieved February 22, 2020^
- Businessweek Profile: S Businessweek^
- Entrepreneurial Innovators Series: Richard Gottehrer, The Orchard American Express OPEN, retrieved February 22, 2020^
- Sony Music's The Orchard Selling Off Film and TV Business Billboard, retrieved 2019-04-04^
- Dade Hayes. The Orchard Film Group Relaunches As 1091, Sets New Management Team Deadline, 2019-04-03, retrieved 2019-04-04^
- Official: Warner hires Scott Cohen, co-founder of the Orchard, as Chief Innovation Officer, Recorded Music 6 March 2019, retrieved October 31, 2022^
- The Orchard Film Group Unveils New Leadership, Corporate Name The Hollywood Reporter, April 3, 2019, retrieved 2019-04-04^
- Robert Levine. Buying Music From Anywhere and Selling It for Play on the Internet The New York Times, January 9, 2006, retrieved July 16, 2021^
- Michael Malone 14 October 2009. Scholl Named NBC Local Media Platforms Prez Broadcasting Cable, October 14, 2009, retrieved July 16, 2021^
- Derek Sylvan. Early Digital Bet Now a Sweet Song Wall Street Journal, 2013-05-14, retrieved 2019-04-04^
- Sony's Orchard Acquisition, By the Numbers and Behind the Scenes Billboard, retrieved 2019-04-04^
- Bruce Houghton. OFFICIAL: The Orchard & IODA Merge [More Details] Hypebot, March 6, 2012, retrieved April 5, 2017^
- Yinka Adegoke. Sony Music, IODA Create Digital Network Reuters News Agency, July 1, 2009, retrieved July 1, 2009^
- Ed Christman. What Exactly Is An Independent Label? Differing Definitions, Different Market Shares July 18, 2011, retrieved October 31, 2011^
- Ed Christman. Orchard, IODA Merging; Sony Music To Invest In New Company March 5, 2012, retrieved February 19, 2020^
- Christopher Morris. Aggregators the Orchard, IODA merge Variety, March 7, 2012, retrieved February 18, 2020^
- Alex Pham, "The Orchard Serves Up Multi-Channel Network with a Side of BACON", Billboard.biz, 11 October 2013^
- Adam Lella. comScore Releases July 2014 U.S. Online Video Rankings comscore.com, ComScore, retrieved 7 November 2014^
- Bankrupt TVT Records Finds New Life in the Orchard June 19, 2008^
- Exclusive: The Orchard Buys Indie Label Premium Latin's Catalog Billboard, retrieved July 8, 2018^
- The Orchard Acquires Blind Pig Records Catalog Billboard, retrieved July 8, 2018^
- Exclusive: The Orchard Acquires Frenchkiss Label Group and Frenchkiss Records Billboard^
- Ed Christman. The Orchard Acquires Shrapnel Records' Catalog Billboard Biz, Billboard, November 19, 2015, retrieved August 15, 2017^
- Beatrice Verhoeven. The Orchard Film, TV EVP Paul Davidson to Step Down SFGate, 2019-03-26, retrieved 2019-04-20^
- Dade Hayes. 1091 Rebrands Holding Company As Streamwise, Taps BitMovio Founder Simon Zhu To Lead Ramp-Up Of New Platform Deadline, 2020-07-21, retrieved 2020-07-21^
- Billboard Staff. The Orchard Acquires BalconyTV (Exclusive) Billboard, retrieved 6 February 2015^