Public offering
Williams-Sonoma, Inc., had its initial public offering in July 1983. One million shares were offered on the OTC Market at $23 a share.[10] At the end of 1985, the company was generating over $51 million in sales.[10] In September 1986, Williams-Sonoma, Inc., acquired Pottery Barn from Gap. The acquisition included Pottery Barn's 27 housewares stores located in California, Connecticut, New Jersey, and New York for $6 million.[11] The company's expansion led to the opening of its first distribution center in Memphis, Tennessee, in 1984. Williams-Sonoma, Inc., was one of the largest proprietary distributors in the Memphis area with 3.5 million square feet of distribution space.[12]
From 1986 to 1989, Williams-Sonoma, Inc., grew by an average of 12 stores per year, bringing the total locations to over 100 stores in the U.S. It was listed on the New York Stock Exchange starting in 1998, while sales reached $1 billion for the first time.[13]
The following year, Williams-Sonoma, Inc., launched its e-commerce websites.[14][15] The company also launched Pottery Barn Kids, a spin-off of Pottery Barn that specializes in home furnishings for children.[16]
The Pottery Barn brand further expanded with the launch of PBteen in early 2003. Pottery Barn extended its merchandising with the introduction of the Pottery Barn Bed & Bath and Pottery Barn Kids in Manhattan.[17]
By 2009, Williams-Sonoma, Inc., was operating 610 stores with an annual revenue of over $3 billion. In May 2010, Lester retired, and Laura Alber was named CEO of the umbrella organization. Alber joined the company in 1995. She was active in building the Pottery Barn catalog and the development and launch of Pottery Barn Kids and PBteen.[18] In November 2011, the company acquired Portland, Oregon-based Rejuvenation, a manufacturer and direct marketer of light fixtures and hardware with stores in Portland, Seattle, and Los Angeles.[19] The company launched a lifestyle brand offering personalized products, Mark and Graham, in November 2012.[20]
Williams Sonoma's e-commerce sales were approximately 52 percent of its parent company's revenue of the first quarter of 2015.[21]
The West Elm brand was launched in 2002 with the release of a catalog;[22] the following year, the brand opened its first store.[23] Through the West Elm brand, the company launched West Elm Hotels.[24] The joint venture with DDK hospitality management and development company[24] has locations in Detroit, Michigan, Indianapolis, Indiana, Minneapolis, Minnesota, Oakland, California and Savannah, Georgia.
The West Elm brand is active with the Clinton Global Initiative and in 2013 agreed to invest $35 million on hand made goods from U.S. and abroad to sell in its stores over the course of two years. The collaborations were aimed to positively impact over 4,000 artisan workers.[25] Former President Bill Clinton visited a West Elm showroom after the company spent nearly that amount in the first year of the agreement.[26] In 2015, the company made a pledge at the Clinton Global Initiative Annual Meeting to expand its Fair Trade Certified product offerings.[27]
In March 2021, commercial marketing services provider CoStar reported that Williams-Sonoma would be opening new distribution centers and closing up to a quarter of its stores as it continued a migration to e-commerce.[28]
As of January 2024, Williams-Sonoma share prices were up over 65% in the previous year, and over four times that in the previous five years.[29] In June 2024, the company announced a two-for-one stock split.[30]
