Description
Suburbia is a department store focused on consumers located in cities from 70,000 inhabitants onwards, 180 stores across Mexico, as of December 2023,[1] which have a sales floor area from 1,500 m2 to 6,000 m2. It handles a wide assortment of merchandise from the clothing, footwear, accessories, perfumery, cell phone, technology, toys, and recently electronics, technology, video games and furniture divisions.
Suburbia is usually located in the historic centers of large and medium-sized cities, as well as in shopping malls for daily use, such as the community center and power center, where Suburbia acts as the main anchor for this type of shopping center for daily use, as well as acting as a sub-anchor for lifestyle centers and fashion malls (such as Plaza Mayor León in Guanajuato, Galerías Coapa in Mexico City, El Paseo Tehuacán in Puebla, Forum Tepic in Nayarit, La Gran Plaza Mazatlán in Sinaloa, Paseo Durango, Citadel in Monterrey, Altabrisa Mérida, Forum Tlaquepaque and Plaza del Sol, both in Guadalajara, among other fashion malls in Mexico).
After the administration of the Grupo Liverpool in 2019, Suburbia began to enter into recently created Mexican fashion malls (such as Paseo Querétaro,[6] Parque Puebla, Galerías Santa Anita from Guadalajara, Jalisco,[7] Parque Las Antenas from Mexico City, Ámbar Fashion Mall of Túxtla Gutiérrez, Sentura Zamora of Michoacan, Alaïa Guanajuato of the Guanajuato capital,[8] Paseo Monclova of Coahuila (known as El Coloso de Coahuila),[9] Galerías La Paz of Baja California Sur, Power Center Tecámac in México City and Galerías San Juan del Río, among others), which Suburbia acts as a sub-anchor of fashion malls.
Likewise, under said administration, the disappearance of Fábricas de Francia at the national level, caused to Suburbia also enter cities with 70,000 inhabitants or areas where it was impossible to locate a Liverpool store in two ways:
Currently, Suburbia manages three types of stores (department store, boutique and outlet store), two of which are store sub-concepts, such as Zona Suburbia and Suburbia Liquidaciones:
- While 70% of the Fábricas de Francia stores in the country became Liverpool stores, the Fábricas de Francia that moved to Suburbia became known as Lo Mejor de Suburbia y Fábricas de Francia juntos en una sola tienda (The Best of Suburbia and Fábricas de Francia together in one store), whose This format focused on those former Fábricas de Francia whose sales floor size, number of sales, type of shopping center and / or population size of less than 130,000 inhabitants, was counterproductive to continue as Liverpool (such as the cases of Apizaco, Tuxtepec, Uriangato, Plaza Central in Mexico City and Plaza Sendero shopping centers in the cities of Los Mochis, Tijuana and Saltillo Sur, among others).
- Also, as a result of the disappearance of the Fábricas de Francia, as of 2019 Suburbia began to enter cities of 70,000 to 300,000 inhabitants and in areas where the construction of Liverpool is impossible (commonly in new shopping malls in those cities, in the which Suburbia acts as a main anchor) such as the cases of Atlacomulco, Zitácuaro, Tizayuca, Tulancingo, Gómez Palacio and, soon Navojoa and Comalcalco, among others.
Suburbia
Department store created on October 28, 1970, in Mexico City (Suburbia Taxqueña), whose store format is suitable for cities with 70,000 inhabitants, which have a floor area of 1,500 to 6,000 m2. set up from 1 to 3 floors, depending on the store space. Is a department store suitable for the socioeconomic market C and D, that handle a wide assortment of merchandise from the clothing, footwear, accessories, perfumery, cell phone, technology, toys, and recently electronics, technology, video games and furniture divisions.
This store concept is regularly located in areas with a high population density (historical centers of large and medium-sized cities) as well as in shopping malls for daily use, such as community center, town center or power center, which Suburbia acts as an anchor store. Likewise, Suburbia is also usually located in fashion malls and / or lifestyle centers, in which it acts as a sub-anchor store for them.
From 1970 to 2016, it used to also be located in spaces of its former owner Walmart, located in commercial spaces or plazas where Suburbia shared the same parking lot and / or shopping center with Walmart, Bodega Aurrerá or Sam's Club. However, with the administration of the Liverpool Group, from 2017 Suburbia also began to locate in recently created shopping centers where Liverpool is present as their main anchor.
In 2019, Grupo Liverpool converted 21 Fábricas de Francia stores to Suburbia.
Zona Suburbia
Sub-concept of Suburbia located in historical centers of large and medium cities through stores with a much smaller space compared to a common Suburbia department store.
