The Avenues Mall is the largest shopping mall and leisure destination in Kuwait, and is also considered to be one of the largest in the Persian Gulf region.[1] The mall is located in the Rai area (Farwaniya Governorate), and borders the 5th Ring Road from the south and Al Ghazali Highway from the east. It was first inaugurated in April 2007, under the patronage of the now deceased Emir of Kuwait at the time, Sheikh Sabah Al-Ahmed Al-Jaber Al-Sabah.[1]
The Avenues Mall was the winner of the ICSC Gold Award, specifically under the Expansion and Design Category in the region of the Middle East & North Africa.[2] With a total area that roughly sums up to 1,200,000 m2, it is considered to be one of the largest shopping malls in the world[3]. It features 16 districts, more than 1,400 stores, and parking garages and spaces that can accommodate nearly 17,000 vehicles.[4]
Construction & Directory
Across a span of twelve years, The Avenues has spent a total of $3,061,500,000 USD in building and construction. The Avenues is home to a number of districts (16 to be exact).
The mall is built under and managed by Mabanee Company K.P.S.C.[5], Gensler[6], and Pace.[7]
Districts
1st Avenue
1st Avenue district covers a spacious area that includes over 200 stores, restaurants, and cafes and 11 Cinescape movie halls. It encompasses one of the two warehouse IKEA stores in Kuwait (the other being at
The Warehouse Mall). Many international stores will be found here too, some making their first debut in Kuwait exclusively in The Avenues. The largest H&M + H&M Home combo store in Kuwait (which was previously occupied by the first incarnation of Debenhams at The Avenues (prior to moving from Phase 1 to 4 before shuttering its Kuwaiti locations) is located here, in addition to the recently closed Pottery Barn Kids, the first incarnation of the also closed Pottery Barn store (before the Phase 3 location), and a flagship Zara store. Other prominent retailers include:
1st Avenue is also the first of The Avenues' districts and is considered the initial one too.[8]
- The British toy store Hamleys
- The local bookstore and stationery retailer Jarir Bookstore
- The larger branch of the electronics store X-Cite (by Alghanim Electronics)
- The health and beauty retailer Vavavoom
2nd Avenue
2nd Avenue follows the same characteristic architectural language of 1st Avenue except with a larger footprint. It features one of the two "Food Worlds" at The Avenues, as well as the first location of Ulta Beauty in Kuwait (formerly Dean & DeLuca). It also houses the largest of three Pinkberry frozen dessert branches inside the mall (opposite the former), Benihana, Fantasy World, HyperMax Supermarket (formerly Carrefour), and a large Marks & Spencer store (formerly Baroue/Baroue Frostland). The largest Next clothing store and entertainment center Magic Planet are here too.[8]
Construction on 2nd Avenue actually spanned 2 parts: namely "A" and "B":
The "A" segment of the district spans the footprint that begins at IKEA and terminates roughly at HyperMax, while the footprint from HyperMax up until the Lebanese restaurant Bebabel (formerly The Gaucho Grill) makes up the "B" segment.
The Mall
The Mall is considered to be the spiritual successor to 1st and 2nd Avenue, featuring a modernized, newer architectural design that still continues the "classical" atmosphere of the former two.
Considered to be the first Phase III district that shoppers come in contact with from the left terminus of the complex, The Mall has several unique tenants:
The area also seasonally operates a miniature steam train, which children can ride on for a small fee under a driver's supervision around the district.
- Two of three iterations of the Finnish SuperPark Kuwait (SPRPRK) at The Avenues Mall are located here, one being the original SuperPark and the other being SuperPark Arena. The former has a secondary side entrance that can be accessible from Entrance 16's mezzanine (opposite EscapeLand), while the latter was formerly the second Mothercare location in the complex.
- A Kuwait Airways (Kuwait's official airline passenger carrier) sale office and customer service center.
- QUEST Kuwait, another children's soft play arena that took over IHOP's former location. (IHOP was previously a brand owned by The Alshaya Group, before they dropped and transferred it to Kout Food Group, who opened their current location on 2nd Avenue's first floor (in the Food World, between Applebee's and Magic Planet's upper entrance).
- A large American Eagle + Aerie combo store.
- The Mexican educational roleplay entertainment center KidZania.
- Kids-only branches of Next and Foot Locker, respectively.
- The audio product company Bang & Olufsen (B&O).
- The main branch of Ben's Cookies (with a small stand operating seasonally in front of the Grand Avenue entrance to Magic Planet's lower level).
See also
- The Avenues Bahrain
References
- Emir inaugurated first phase of 'The Avenues', Kuwait's premier shopping and leisure destination Al Bawaba, 10 April 2007, retrieved 22 May 2014^
- The Avenues 'Best Shopping Center 2013' retrieved 2017-04-10^
- The Avenues Mall – Welcome to Alghanim International^
- About The Avenues Shopping Mall retrieved 2017-04-10^
- Hege Refsnes. Projects www.mabanee.com, retrieved 2018-04-23^
- The Avenues | Projects^
- Projects | Pace | Architecture Engineering + Planning^
- The Avenues^