Wall's is an ice cream and frozen dessert brand in the United Kingdom owned by The Magnum Ice Cream Company and is part of the Heartbrand global frozen dessert brand. The company was established in 1922 when ice cream production commenced at a factory in Acton, Middlesex.
Wall's remains the market leader in the UK for individual hand-held ice cream products such as Cornetto and Magnum. The brand also owns the rights to the Mr. Whippy soft-serve ice cream mix.
History
Wall's was founded in 1786 by Richard Wall, when he opened a butcher's stall in St James's Market, London. In the 1900s the business was led by Richard's grandson Thomas Wall II. Every year the company had to lay off staff in the summer as demand for its sausages, pies and meat fell, so in 1913 Thomas Wall II conceived the idea of making ice cream in the summer to avoid those lay-offs; the First World War meant that his idea was not implemented until 1922.[1]