The Magnum Ice Cream Company

Formation

The company became an independent subsidiary of Unilever on 1 July 2025 by a demerger.[6][7] Following the announcement on 19 March 2024 to create a separate stand-alone business, the several major ice cream brands owned by Unilever, such as Magnum, Ben & Jerry's, Cornetto, Breyers, Calippo, and Wall's, were combined into The Magnum Ice Cream Company as a stand-alone company, with headquarters in Amsterdam, Netherlands.[6][7]

Unilever deemed the demerger of ice cream division necessary as ice cream has distinct characteristics compared with Unilever's other operating businesses, including frozen supply chain and point of sale that support frozen goods, a different channel landscape, more seasonality, and greater capital intensity and allows Unilever to more closely align with its core businesses in four categories; personal care, home care, beauty & wellbeing and foods.[8]

TMICC is predicted to have about 21% of the world's ice cream sales.[8][9]

Dispute with Ben and Jerry's

In September 2025 after The Magnum Ice Cream Company had demerged from Unilever, Ben & Jerry's cofounder, Ben Cohen, protested in London, demanding to "free Ben & Jerry's", which he and his fellow cofounder, Jerry Greenfield, said was necessary to protect the long-held social values of Ben & Jerry's.[9] The new CEO of Magnum, Peter ter Kulve, however, stated that Ben & Jerry's would not be sold because it was fully integrated into The Magnum Ice Cream Company.[9] Later in September, Greenfield resigned from the company in protest that Unilever and The Magnum Ice Cream Company were inhibiting the independence of Ben & Jerry's to have a voice on social issues.[10]

Listings

The company was listed for trading with an initial public offering on the Amsterdam, London, and New York stock exchanges and an initial market value of $9.1 billion on 8 December 2025.[3][4]

Global

For its launch in 2025, the Magnum Ice Cream Company adopted a corporate logo called the "Heartbrand", used because of the heart-shaped logo applied in various countries for Unilever ice cream brands since the 1970s, such as Wall's in the UK, Good Humor in the United States, Streets in Australia, OLA in the Netherlands, HB Ice Cream in Ireland, Miko in France throughout the 21st century.[11][12]

• Ben & Jerry's – ice cream
• Breyers – ice cream and frozen dairy desserts
• Calippo – juicy ice lollies
• Choc Ice – Chocolate covered ice cream
• Cornetto – ice cream cone
• Dracula
• Feast – Chocolate covered ice cream with chocolate inner stick
• Fudgsicle – ice pops
• Grom – gelato
• Klondike – ice cream bars
• Magnum – Chocolate covered ice cream
• Nogger – ice cream
• Popsicle – frozen treats
• Solero – ice cream with fruit covering
• Talenti – gelato
• Twister
• Viennetta
• Weis – frozen fruit desserts, ice cream (Australia)
• Yasso – frozen Greek yoghurt

Regional

The majority of the company's ice-creams are sold under the Heartbrand brand, with each region using a different name.[13]

• Algida – ice cream (Slovakia, Czech Republic, Hungary, Italy, Poland, Turkey and the Balkans)[14]
• Darko (Дарко) – ice cream (Bulgaria)
• Eskimo – ice cream (Austria)
• Frigo – ice cream (Spain, Andorra)
• Frisko – ice cream (Denmark)
• GB Glace – ice cream (Sweden)
• Good Humor – ice cream (United States, Canada)
• HB – ice cream (Ireland)
• Heluxue 和露雪 – ice cream (China and Hong Kong)[15]
• Holanda – ice cream (Mexico, Central America and Dominican Republic)
• Ingman – ice cream (Finland)
• Inmarko – ice cream (Russia)
• Kibon – ice cream (Brazil)
• Kwality Wall's – ice cream (India)
• La Fuente – ice cream (Colombia)[16]
• Langnese – ice cream (Germany)[17]
• Lusso – ice cream (Switzerland)
• Magnum – ice cream
• Miko – ice cream (France, Egypt, Morocco, Mauritius, Senegal and Djibouti)[18]
• Olá – ice cream (Portugal)
• Ola – ice cream (Netherlands)
• Ola South Africa – ice cream (South Africa)
• Pingüino – ice cream (Ecuador)
• Selecta – ice cream (Philippines)
• Seru – low-cost ice cream (Indonesia)
• Streets – ice cream (Australia and New Zealand)
• Tío Rico – ice cream (Venezuela)
• Wall's – ice cream (United Kingdom)