Mr. Whippy (or Mister Whippy) is a brand of soft-mix ice cream produced by The Magnum Ice Cream Company. Mr. Whippy began as a franchise of ice cream operators, but is now just the name of the soft-mix ice cream. The ice cream vans branded as "Mr. Whippy" are authorised licensees which sell the soft-mix ice cream. Actual franchises of the brand continue separately in Australia and New Zealand.[1]
Mr. Whippy has become a well-known trade mark in the United Kingdom as it is popular amongst consumers and widely sold, commonly served in a single cone.
History
The company originated when British businessman Dominic Facchino visited the United States and saw the Mister Softee ice cream franchise, selling soft serve ice cream from mobile ice cream vans. Unable to license the brand in the UK, Facchino set up his own Mr. Whippy franchise in Birmingham in 1958,[2] starting with a fleet of six vans.
The company was purchased by