Vakko

Vakko is a Turkish luxury fashion company[1] founded by Vitali Hakko (d. 2007) survived by his son Cem Hakko.[2] It produces and retails textiles, leather goods, and accessories.[3][4][5][6]

Vakko also operates luxury department stores under the Vakko name at Zorlu Center, İstinye Park, Akmerkez, Vadi Istanbul, and Akasya malls and on Bağdat Caddesi in Suadiye (Asian side); in Ankara at Atakule and Armada malls, and in İzmir at Hilltown and Istinye Park İzmir malls. It also operates boutiques under the Vakkorama, Vakko Couture, Vakko Wedding, Vakko L'Atelier, and Vakko Home names, as well as Vakko Outlet locations.<re[7]

In 1962, Vakko's eight-story flagship store on İstiklal Avenue in Beyoğlu was the first modern department store in Turkey. [[8]

History

Vakko was founded in 1934 by Vitali Hakko under the brand name Şen Şapka as a small hat seller in Sultanhamam.<ref n[9]<ref n[10]<ref n[11] In 1937, with his older brother Albert Hakko becoming a partner, Vitali Hakko changed the name of the company to Vakko and established Turkey's first silk dyeing workshop in Kurtuluş, Şişli.<ref n<ref n[12] After Şen Şapka transformed into Vakko, it started to produce scarves with Turkish silk, cotton and wool. Over time, Vakko turned to ready-to-wear to produce more than hats, scarves, and printed fabrics. Here, customers were introduced for the first time to modern store practices such as bargain-free and promotional sales, and replacement of sold goods.<ref n

In 1962, Hakko opened a large 8-storey store, including a cafe and fashion gallery, in Beyoğlu (a.k.a. Pera), at the time, the most important modern shopping districts in Istanbul.<ref n<ref n In 1969, the first Vakko Factory was built in Merter measuring 40,000 m2 and employment was provided.<ref n<ref n In 1973, the second Vakko store opened in Ankara, and Vakko began to further expand its retail network with the Vakko Boutique sales points it opened one after the other.<ref n Six years later, in 1979, the third Vakko store opened in İzmir.<ref na There was an increase in the popularity of the Vakko brand with advertising campaigns and fashion shows carried out throughout Turkey.<ref na

In September 1979 Vakko opened up its first shop outside Turkey, in Old Bond Street, London, selling merchandise 90% Vakko-produced, including items by Sevim Cavdar, and launched by a rooftop fashion show at the Régine Club. {{[13] In order to bring New York fashion to Istanbul, Vakkorama introduced a new team called V2K Designers ('V2K Designers') in 2000 with the slogan "Two cities, one brand". Over time, V2K Designers has acquired designers and brands from other fashion cities such as Paris, London and Milan, as well as New York. Today, it is Turkey's first concept store where different world brands meet under the same roof. Creations of other designers and brands such as Rick Owens, Gareth Pugh, Alexander Wang, Hussein Chalayan, Preen, Erdem, Elizabeth & James, Band of Outsider, and Rag & Bone are available at V2K Designers.<ref na

In 2006, Vakko opened in the then-new Kanyon Shopping Mall in Levent, in Istanbul's modern Central Business District (the store has since closed and opened in the newer, larger Zorlu Center nearby). At the same time, the famous fashion designer Zac Posen's specially interpreted creations for Vakko were introduced under the label "Zac Posen @Vakko". In the same year, world-famous top model Gisele Bündchen became the face of Vakko's campaign. Since 2008, Vakko has been continuing its operations in its new factory, which is headquartered in Merter and spread over an area 2 times the size of its old factory, with screen printing and ready-made clothing production units, logistics facilities, social use areas, and work offices. {{[14] {{[15]

Also in 2011, milliner (hat designer) Stephen Jones ' The Accent of Fashion Exhibition was held at Vakko Fashion Center. {{[16]

In the 2010s, Vakko continued to branch out in diverse related businesses:<ref na[17]

Istancool2012 hosted important names from the fashion and art world, such as French Vogue editor Carine Roitfeld, famous photographer Mario Sorrenti and artist Pınar Yolaçan. {{[18]

• In 2011, the Vitali Hakko Creative Industries Library opened, focusing on fashion, architecture, painting, design, cinema and music-related publications
• In 2013, the Vakko Esmod Fashion School launched in collaboration with the École supérieure des arts et techniques de la mode (ESMOD) of Paris, established in 1841
• In 2016, Vakko opened the first Vakko Patisserie branch, and introduces a new brand for all of its diverse food and beverage services, Vakko L'Atelier

Retail store formats

As of 31 December 2023 there were 181 points of sale: 29 in the department store division, 44 Vakko Boutique, 27 Vakkorama, 51 W Collection, 15 Vakko Outlet, 10 Vakko Wedding and 5 Vakko Home stores. {{[19] Ankara: Former: Elsewhere

Istanbul (20): Boutique (27): Kiosk (4): Former:

Defunct formats as of June 2024:

• Kanyon mall, Esentepe, Şişli: Vakko dept. store and V2K (2006–2020)<ref name=
• style="vertical-align:top;" |

• Atakule mall, Çankaya, Çankaya
• Armada mall, Beştepe, Yenimahalle

• Kızılay, Çankaya (1973–2002)<ref name= {{cit[20]

• Adana, 01 Burda mall
• Antalya (2): Vakko and Vakko Cadde both in Şirinyali, Muratpaşa
• Bodrum, Mandarin Oriental Hotel
• Bursa
• style="vertical-align:top;" |
• style="vertical-align:top;" | <ref name=histo[21] <ref name=vakko[22]

• -
• style="vertical-align:top;" | Vakko Christofle || style="vertical-align:top;" |
• İstinye Park
• style="vertical-align:top;" |
• Ankara, Atakule mall
• ||
• -
• style="vertical-align:top;" | Vakko Couture || style="vertical-align:top;" |
• İstinye Park
• Zorlu Center
• ||
• -
• style="vertical-align:top;" | Vakko Fabiana Filippi || style="vertical-align:top;" |
• Zorlu Center
• || ||
• -
• Vakko Kuzu Effect || || style="vertical-align:top;" |
• Ankara, Züfrü Tigrel St., Oran, Çankaya
• ||
• -
• Vakko Mare || style="vertical-align:top;" |
• style="vertical-align:top;" |
• Bodrum
• İzmir ("Swiss", Celal Bayar, Çeşme)
• Swim- and beachwear ||
• -
• style="vertical-align:top;" | Vakko Mare & Fabiana || style="vertical-align:top;" |
• Kanyon mall, Esentepe, Şişli
• || ||
• -
• colspan="6" | Other divisions
• -
• style="vertical-align:top;" | Vakko Boutique/ Vakko Kiosk
• style="vertical-align:top;" |

• Akbatı
• Buyaka
• Canpark
• Capacity
• Capitol
• Carousel
• Cevahir
• Forum
• Hilltown
• Historia
• İSTMarina
• Mall of Istanbul
• Metropol
• Meydan
• ÖzdilekPark
• Palladium
• Piazza Maltepe
• Ritz-Carlton hotel
• Marriott hotel
• Istanbul Airport
• style="vertical-align:top;" |

• Ankara (3): Anakmall, Cepa AVM, Metromall, Taurus AVM
• Antalya (2): Terracity AVM, Cullinan
• Bursa: Zafer Plaza
• Denizli: Denizli Forum Çamlık AVM
• Diyarbakır: Forum Diyarbakır AVM
• Erzurum: MNG AVM
• Eskişehir: Espark AVM
• Gaziantep: Gaziantep Primemall AVM
• İskenderun, Hatay: Park Forbes AVM
• İzmir (3): Agora AVM, Forum Bornova AVM, İzmir Optimum AVM
• Kahramanmaraş: Piazza AVM
• Kayseri (2): Forum Kayseri, Kayseri Park
• Konya (3): Karaciğan Karatay (Ankara Cd.), Kentplaza AVM, Konya Enteppe
• Mersin Marina
• Sakarya Province (2): Ada AVM, Serdivan AVM
• Samsun: Piazza AVM
• Şanlıurfa: Piazza AVM
• Trabzon: Forum AVM

• Adana: M1 Adana
• Ankara (2): Antares, Bilkent Center
• Bodrum: Midtown Bodrum AVM

• Frankfurt am Main (2003–?)
• Hamburg (2003–?)
• style="vertical-align:top;" | Format launched 1993

• -
• youth lif[23]<ref name=vakkorama-stores>{{[24]
• }

• Vakko 365 Single location at Kanyon mall, converted in 2020 from a Vakko dept. store. Offered current as well as previous-season fashion. {{cite news [25] {{cite news |title=Yeni [26] For New Year's 2018, newspaper Hürriyet awarded Vakko Suadiye the status of "best decorated stores in the city". {{cite news |title=2018'[27]
• Vakko Esmod, fashion institute (educational institution) {{cite web |title=Home |[28]
• Vitali Hakko Creative Industries Library {{cite web |title=Vitali[29] whose operations include: {{cite web |title=Home |[30] music video channels {{cite web |title=PowerT[31]

External links