Gareth Pugh (born 31 August 1981)[1] is an English fashion designer[2][3] based in London. He is known for his unconventional use of volume and form when designing outfits, and his work is described as performance art. He achieved prominence in the Kashpoint's Autumn 2005 Alternative Fashion Week group show, and he made his solo premiere in London's Fall 2006 fashion week. Due to his focus on experimental fashion, Pugh has had limited success selling wearable clothes. Instead, his projects are funded through patronage by Rick Owens and Michèle Lamy.[4] His designs have been sported by notable performers, including Kylie Minogue, Beyoncé, and Lady Gaga.[5]