Marketing
Kate Moss starred in the brand's first ever advertising campaign for FW 2012, and also shot their SS 2013 campaign.[16]
Actor Michael Pitt fronted their first men's campaign for FW 2013, with French actress Léa Seydoux appearing in their women's campaign.[17]
For SS 2014, they cast actors Emile Hirsch and Stacy Martin.[18]
For FW14, Michael Pitt and Winona Ryder, starred in their campaign.[19]
The SS15 campaign featured a Rag & Bone film called The Driver, starring Michael Pitt and Astrid Berges-Frisbey. Directed by Pitt, it won the Best Production Award in the Established Talent category at the Milan Fashion Film Festival in September 2015.[20]
The brand raised controversy after an attempt at shock advertising backfired, when it commissioned an advertisement where the body of a vintage Porsche 911SC was crushed. However the Porsche used in the film was actually a shell of a car that was salvaged from a scrap yard for the shoot.[21][22]
In February 2016, Rag & Bone launched a serial Photo Project ad campaign. The photographs featured women representing the diversity and breadth of the brand.[23] Later that year, the Men’s Project featured an eclectic cast of men from various artistic backgrounds. The project featured John Turturro, Mauro Refosco, Honor Titus, Wiz Khalifa, Harvey Keitel, Mikhail Baryshnikov and Mark Hamill.[24]
In December 2019, Rag & Bone commissioned Stephen Shore to photograph the SS 2020 campaign. He photographed models Ajani Russell, Chloe Fineman, Dylan Penn, Olivia Cooke, Pyper America and Paloma Elsesser wearing the collection while riding the New York City Subway.[25]
