V Australia was a long-haul international airline owned by Virgin Australia Holdings that commenced operating on 27 February 2009. As part of a rebranding of all of Virgin Australia Holdings' subsidiaries, on 7 December 2011, it was subsumed into Virgin Australia.
History
Naming competition
The name of the airline was decided in the same way that Virgin Blue's own name was found, with a public naming competition conducted in June 2007.[1] On 25 June 2007, Virgin Blue released the eight finalists of the naming competition.[2] They were Amelia Blue, Australia Blue, Didgeree Blue, Liberty Blue, Matilda Blue, V Australia Airlines, Virgin Australia and Virgin Pacific. Australia Blue and Virgin Pacific were early favourites to win the competition, despite a problem with the latter, as Singapore Airlines