The Briad Group are based in Livingston, New Jersey with over 120 franchise locations in the United States under the brands TGI Fridays, Wendy's, Marriott, and Hilton. The company was the #1 operator of TGI Fridays franchises.[3]
History
The Briad Group was founded in October 1987 by Brad Honigfeld when he opened his first franchise of Steve's Ice Cream/Carnegie Deli in Princeton, New Jersey. The company opened a Roy Rogers restaurant in North Brunswick Township, New Jersey in 1988 and continued to grow its restaurant business. In 1993, the company opened its first TGI Fridays restaurant in central New Jersey. After the success in its casual-dining division, the company turned the attention to its quick-service division. It discontinued Roy Rogers and started converting into Wendy's Old Fashioned Hamburgers.
In 1997, the company started its hotel business by becoming an operator of a Marriott hotel and a Hilton hotel in 2002.