SRI Sports Limited
SRI Sports Limited is the subsidiary of Sumitomo that specializes in sports equipment, with the main focus being tennis and golf. SRI Sports owns Srixon, XXIO, Cleveland Golf, its subsidiary, Never Compromise, as well as rights to the Dunlop name in most parts of the world.
Srixon produces tennis balls, golf balls, golf clubs, and a full range of golfing accessories. It holds several professional golfers under endorsement deals including Hideki Matsuyama, Shane Lowry, Graeme McDowell, Keegan Bradley and Brooks Koepka.
Cleveland Golf also makes a full range of golf equipment, and has endorsement deals with Vijay Singh and Boo Weekley among others.
Following the acquisition of Cleveland Golf,[10] SRI Sports announced their intention to consolidate its operations, with Cleveland overseeing marketing and distribution across North America, with Srixon doing the same in Europe and Australia, and Dunlop taking over in Asia.[11]
In 2018 Dunlop entered into a partnership with Tennis Australia and became the official ball of the Australian Open, in a multi-year deal.[12]
