The Goodyear Tire & Rubber Company, commonly known as Goodyear, is an American multinational tire manufacturer headquartered in Akron, Ohio. Since 2021, the company has been the world's third-largest tire manufacturer by annual revenue.[2]
Goodyear manufactures tires for passenger vehicles, aviation, commercial trucks, military and police vehicles, motorcycles, recreational vehicles, race cars, and heavy off-road machinery. It also licenses the Goodyear brand to bicycle tire manufacturers, returning from a break in production between 1976 and 2015.[3]
Founded in 1898 by Frank Seiberling, the company was named after American Charles Goodyear (1800–1860), inventor of vulcanized rubber. The first Goodyear tires became popular because they were easily detachable and required little maintenance.[4] Though Goodyear had been manufacturing airships and balloons since the early 1900s, the first Goodyear advertising blimp flew in 1925. Today, it is one of the most recognizable advertising icons in America.[5]
The company is the sole tire supplier for NASCAR series and the most successful tire supplier in Formula One history, with more wins and constructors' championships than any other tire supplier.[6] They pulled out of the sport after the 1998 season. Goodyear was the first global tire manufacturer to enter China when it invested in a tire manufacturing plant in Dalian in 1994. Goodyear was a component of the Dow Jones Industrial Average between 1930 and 1999.[7] The company opened a new global headquarters building in Akron in 2013.
Retail history
Early history: 1898–1926
The first Goodyear factory opened in Akron, Ohio, in 1898. The company originally manufactured bicycle and carriage tires, rubber horseshoe pads, and poker chips, and grew with the advent of the automobile.[8]
In 1901, Goodyear founder Frank Seiberling provided Henry Ford with racing tires.[9] In 1903, Goodyear president, chairman and CEO Paul Weeks Litchfield was granted a patent for the first tubeless automobile tire.[10] In 1910, the company purchased an existing rubber factory in Bowmanville, Ontario, in Canada, which expanded their manufacturing outside of the United States for the first time.[11]
Corporate structure and leadership
Board of directors
Former Board members include Shirley D. Peterson, William J. Contay, James C. Boland and Rodney O'Neal. Mark Stewart is the chief executive officer and president of the company (since 2024), succeeding Richard Kramer.
Controversies
Foreign relations with Indonesia in the 1960s
Following the military coup in Indonesia in 1965, the Indonesian president Suharto encouraged Goodyear to return and offered rubber resources and political prisoners as labor. In an NBC special aired in 1967, reporter Ted Yates aired footage showing former Communist rubber union workers escorted at gunpoint to the rubber plantation.
"Bad as things are in Indonesia, one positive fact is known. Indonesia has a fabulous potential wealth in natural resources and the New Order [the fascist regime headed by pro-U.S. General Suharto] wants it exploited. So they are returning the private properties expropriated by Sukarno's regime. Goodyear's Sumatran rubber empire is an example. It was seized [by the rubber workers] in retaliation for U.S. aggression in Vietnam in 1965. The rubber workers union was Communist-run, so after the coup many of them were killed or imprisoned. Some of the survivors, you see them here, still work the rubber – but this time as prisoners, and at gunpoint.[59]"
Pay discrimination lawsuits
United States Supreme Court Justice Ruth Bader Ginsburg stated,
"Lilly Ledbetter was a supervisor at Goodyear Tire and Rubber's plant in Gadsden, Alabama, from 1979 until her retirement in 1998. For most of those years, she worked as an area manager, a position largely occupied by men. Initially, Ledbetter's salary was in line with the salaries of men performing substantially similar work. Over time, however, her pay slipped in comparison to the pay of male area managers with equal or less seniority. By the end of 1997, Ledbetter was the only woman working as an area manager and the pay discrepancy between Ledbetter and her 15 male counterparts was stark: Ledbetter was paid $3,727 per month; the lowest paid male area manager received $4,286 per month, the highest paid, $5,236.
Manufacturing and development facilities
Goodyear blimps
The Goodyear Blimps are a fleet of airships used mainly for advertising purposes and capturing aerial views of live sporting events for television.<[82] The Pilgrim in 1925 was Goodyear's first blimp used for advertising.
Beginning in 2014, Goodyear began retiring their GZ-20 airships and replacing them with the Zeppelin NT.<[83]<[84] Wingfoot One, the first semi-rigid Zeppelin in Goodyear's U.S. fleet, was christened on August 23, 2014, at the Wingfoot Lake Airship Hangar near Akron.<[85] The fleet consists of Wingfoot One, based in Pompano Beach, Florida;<[86] Wingfoot Two, based in Carson, California
Leadership
President
- 1) D. E. Holl, 1898–1899
- 2) R. C. Penfield, 1899–1903
- 3) L. C. Miles, 1903–1906
- 4) Frank A. Seiberling, 1906–1921
- 5) E. G. Wilmer, 1921–1923
- 6) G. M. Stadelman, 1923–1926
- 7) Paul W. Litchfield, 1926–1940
- 8) Edwin J. Thomas, 1940–1958
- 9) Russell DeYoung, 1958–1971
- 10) Victor Holt Jr., 1971–1972
- 11) Charles J. Pilliod Jr., 1972–1974
- 12) John H. Gerstenmaier, 1974–1978
See also
- List of tire companies
- NASCAR Canadian Tire Series
Further reading
- Richard Korman. The Goodyear Story: An Inventor's Obsession and the Struggle for a Rubber Monopoly (2002)
- Ronald P. Conlin; "Goodyear Advertising Research: Past, Present and Future" Journal of Advertising Research, Vol. 34, 1994. The real story of Goodyear.
External links
References
- The Goodyear Tire & Rubber Company 2024 Annual Report (Form 10-K) sec.gov, U.S. Securities and Exchange Commission, February 14, 2025^
- The World's Leading Tyre Manufacturers Tyrepress, retrieved 16 September 2025^
- Goodyear Returns to Bicycle Tires