Bodega Aurrerá is a Mexican discount store chain and subsidiary of Walmart de México y Centroamérica (Walmex). Founded in 1970 in Mexico City, the brand was originally part of Grupo Cifra, a retail conglomerate established by the Arango brothers. Following Walmart's acquisition of majority control in 1997 and the subsequent corporate reorganization in 2001, the original "Aurrerá" hypermarkets were converted into Walmart Supercenters, while the "Bodega Aurrerá" format was retained to serve the discount market sector.[1]
As of November 2024, the chain operates over 2,500 stores across Mexico, comprising roughly half of Walmex's total units in the country.[2] The brand is distinguished by its mascot, "Mamá Lucha", a masked luchadora character introduced in 2006 to represent the company's price-fighting strategy.