Aurrerá

Aurrerá (word from the Basque language "aurrera" which means "forward") is a defunct grocery chain in Mexico. It started operations in 1958 in Mexico City, and folded in 2001 after being acquired by Walmart.

During 2001 and 2002, the remaining Aurrerá stores became Bodega Aurrerá and Walmart Supercenter stores. In addition, many products (mostly milk) are now marketed at these stores under the Aurrerá brand, similar to Walmart's Great Value brand.[1]

History and pop culture

In Mexico, the Arango brothers, Jerónimo, Placido and Manuel, founded the stores Aurrera thinking in a supermarket model, with household items and clothing at cheaper prices. Aurrera in Basque means "Come on", "Forward".

This store has appeared in many telenovelas and Mexican films.

• 1958: Opens the first store Aurrera, with the branche Bolívar.
• 1960: Begins to operate stores Superama 1960.
• 1964: Starts operations Vips Restaurants 1964.
• 1970: Begins Suburbia and Bodega Aurrerá operations.
• 1976: Inaugurate First Distribution Center in Mexico (in Spanish, CEDIS).
• 1978: Opening of restaurants El Portón (The Gate).
• 1986: Makes the organization Grupo Cifra, for the administration of stores and restaurants in Mexico.
• 1990: Aurrerá starts the barcode system in Mexico.