Original
Stride's original launch lineup introduced the following flavors: "Forever Fruit", "Nonstop Mint", "Spearmint", "Sweet Berry", "Sweet Cinammon", "Sweet Peppermint", "Uber Bubble", "Winterblue", "Always Mandarin", "Eternal Melon", and "Mega Mystery".
Stride Shift
Stride Shift was released in April 2010[7] as a flavor-changing gum sold in two variants: "Berry to Mint" and "Citrus to Mint". Its launch was carried by a digital campaign, “Change Your Flavor, Change Your Life”, which allowed users to insert themselves into wacky scenarios online.[8]
Stride 2.0
The Stride 2.0 line was made available in February 2011 to upgrade some of the original flavors, including "Forever Fruit", "Nonstop Mint", "Spearmint", "Sweet Berry", "Sweet Cinnamon", "Sweet Peppermint", "Uber Bubble", and "Winterblue".[9]
Stride Spark
Stride Spark was launched in February 2011 as a vitamin-fortified gum offered in three flavors: "Kinetic Mint", "Kinetic Berry", and "Kinetic Fruit". According to the product label, each piece contains 25% of the Recommended Daily Allowance for Vitamin B6 and Vitamin B12.[10]
Shaun White
As part of a promotional collaboration with snowboarder Shaun White, Stride introduced three limited-edition flavors: "Whitemint", "Mintacular", and "Golden Fruit".[11][12][13]
Stride ID
The Stride ID (stylized iD) line was introduced around late 2012 with marketing focused on creativity, individuality, and discovery. It launched in three flavors: "Spearmint", "Peppermint", and "BerryMelon", and featured distinctive packaging and artwork intended to appeal to a teenage audience.[14]
Stride Doodle
Stride Doodle was a lineup released around 2013, featuring sketch-style artwork and including two flavors: "Doodle Berry" and "Doodle Mint".[15] Marketing was supported by several commercials, notably one featuring an ostrich promoting the "Doodle Berry" flavor.[16] The latter was described as a sweet and tangy blend of watermelon and raspberry, with "Doodle Mint" serving as its mint-flavored counterpart.
Stride Sour Patch Kids
The Stride Sour Patch Kids line was launched in January 2014 through a collaboration with the Sour Patch Kids candy brand. The gum aimed to replicate the candy's "sour-then-sweet" flavor and was initially available in Redberry and Lime, with later additions including Orange, Watermelon, and Extreme Blue Raspberry.[17]
"Mad Intense" Rebrand
In 2016, Stride introduced a major rebranding campaign titled “Mad Intense”, during which several core and brand new flavors like "Spearmint", "Peppermint", "Icymint", "Lemonberry", and "Melopeach" were launched with an updated packaging and enhanced with “Crunch Reactors” crunchy bits.[18]
Other
In addition to its core lines, Stride released various other promotional flavors, including "Tropical Trance", "Fearless Fruit", and the contest exclusive "Mintfinity".
