Original
Trident Original is the first variant of the Trident product. The gum is contained in packs of 3 or 14 wrapped sticks and comes in 6 main flavors, those being: Original, Bubble gum, Spearmint, Cinnamon, Watermelon Twist, and Tropical Twist.[24]
Trident Advantage
In the 1990s, Trident Advantage was introduced with Recaldent, a proprietary ingredient that had been clinically proven to strengthen teeth.[2]
Trident White
Trident began selling Trident White in 2001. It was launched to focus on the gum’s reported ability to help whiten teeth.[25]
Trident Splash
Trident Splash, introduced in 2005 for the US and Canada markets, is a hard-coated pellet with a liquid center. It advertises two flavors in one, and was initially sold in peppermint-vanilla and strawberry-lime.[26][25][27] In 2009, Strawberry-Lemon, Raspberry-Peach, Spearmint, and Lemon-Mint were introduced in UAE.[2]
Trident Xtra Care
Introduced in 2008, Trident Xtra Care is billed as a sugarless gum that can help replenish minerals in teeth. Upon launch, Cadbury Adams had exclusive rights to use Recaldent, a type of milk-based calcium, in chewing gum.[28][29] The first two flavors were peppermint and cool mint.[30] Trident's marketing claims have been challenged in court and investigated by the FDA.[31][32][33]
The brand is called Xtra Care in US, Canada, and Mexico markets, Trident Total in Colombia and Brazil, Beldent in Argentina, and Recaldent in Thailand and Japan.[34]
Trident Sweet Kicks
In 2008, Trident introduced its Sweet Kicks chocolate-flavored gum in the UK and Mexico markets.[35][36]
Trident Fresh
Introduced to the UK market in 2008, Trident Fresh focuses on freshness and flavor. It came in peppermint, spearmint, and lemon.[36]
Trident Layers
In 2009, Trident Layers introduced a layered gum that advertised multiple flavor profiles.[37][38][39] The first flavors were Wild Strawberry & Tangy Orange and Green Apple & Golden Pineapple, followed by Cool Mint & Melon Fresco in 2010.[2]
Trident Vitality
In 2011, Cadbury introduced a Trident sub-brand called Vitality, which included gum fortified with ingredients such as vitamin C and ginseng.[40] The line was discontinued in 2014 due to low sales.[41]
Trident Unwrapped
Trident Unwrapped debuted in 2014 in the US market as slab gum in bottle packaging.[42][43][44]
Trident Vibes
Trident Vibes is a version of the gum created in 2018.[45] Each unit contains 40 unwrapped cube-like pieces. This version of the gum comes in flavors such as "Sour Berry Twist", "Tropical Beat", "Spearmint Rush",[46] and the Sour Patch Kids flavors of Redberry, Blue Raspberry, and Watermelon.[47]
