Redox Brands was a marketing company formed in 2000 by Todd Wichmann and Richard Owen, former executives with the multinational consumer products firm Procter & Gamble (P&G). The company's first product was Oxydol brand purchased from P&G. P&G would continue manufacturing Oxydol and provide back office support.[1] Redox had won out over private label companies in the purchase of Oxydol. Biz was purchased in an auction from P&G in the Summer of 2000. Forbes estimated that Oxydol was sold for $7 million and Biz for greater than $40 million. In one year, Oxydol sales were 800% greater than when acquired.[2]
In March 2001, Allied Capital made its first investment in Redox and made an additional investment in August 2002. In 2002, Wichmann left Redox for another startup, HealthPro Brands.[3]
Allied Capital acquired ChemPro, Inc. in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed CR Brands.[4]
Brands
See also
- ChemPro, Inc.
- CR Brands
- HealthPro Brands
- Prestige Brands, also owns former P&G brands
External links
References
- Kruti Trivedi. Chips Off the P.& G. Block; Can a Start-Up Clean Up With Cast-Off Brands? The New York Times, 2000-08-05, retrieved 2011-02-16^
- Jim Hopkins. Partners turn decrepit detergent into boffo start-up USA Today, Gannett Company, 2001-06-20, retrieved 2011-02-16^
- Steve Watkins. Sources: Investment firm set to sell Redox Brands Business Courier, American City Business Journals, Inc., 2004-10-14, retrieved 2011-02-16^
- Jim Fair. ChemPro Inc. to merge with Redox Brands Spartanburg Herald-Journal, New York Times Co., 2006-03-10, retrieved 2011-02-16^