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Plymouth was an American entry-level automobile marque owned by Chrysler Corporation and later DaimlerChrysler. Launched in 1928 to target the low-priced passenger car market, it offered reliable, practical vehicles for average families before being discontinued in 2001.
Key moments
July 7, 1928Officially introduced as Chrysler's low-priced brand to compete with Ford and Chevrolet
1955Became an independent division within Chrysler Corporation
June 29, 2001Ceased production in the US and the brand was officially retired
Plymouth focused on affordable mainstream vehicles throughout its 73-year history, facing competitive pressure across different periods:
Early decades: Competed directly against Ford's mainstream models and GM's Chevrolet, which dominated the low-cost car market. Plymouth differentiated itself by including standard hydraulic brakes, a feature not always offered by rivals at the time.
1970s-1980s: Encountered rising competition from Japanese imported compact cars, which gained traction for their better fuel efficiency and reliability amid global oil crises.
1990s: Faced internal cannibalization from Dodge's expanding entry-level product lineup, as the two brands' target markets overlapped significantly. This overlap ultimately led Chrysler to phase out the Plymouth brand to streamline its brand portfolio.
Competed with Ford and Chevrolet as a low-priced mainstream brand from the 1920s
Faced growing competition from Japanese fuel-efficient imports in the 1970s and 1980s
Internal overlap with Dodge's product lineup contributed to the brand's discontinuation in 2001
As a historic American entry-level automobile marque, Plymouth built a distinct, value-focused brand identity over 73 years of active production. Launched by Chrysler in 1928 to compete in the fast-growing low-priced passenger car segment, it positioned itself as a practical, reliable choice for working-class families, distinguishing itself early on by including premium standard features that rivals charged extra for. Throughout the mid-20th century, it was one of the three best-selling mainstream car brands in the United States, building strong consumer recognition across North America.
Plymouth's brand strength declined steadily from the 1970s onward, buffeted by rising competition from fuel-efficient Japanese imports and internal cannibalization from Chrysler's sister brand Dodge, which overlapped heavily in its target market. The brand was discontinued in 2001 as part of a corporate portfolio streamlining effort by DaimlerChrysler.
Despite being inactive for over two decades, Plymouth retains nostalgic brand equity among classic car collectors and enthusiasts who preserve its legacy, keeping its name alive in automotive history circles. Its 98-year brand history (as of 2026) makes it one of the longest-enduring American automotive nameplates, even in its retired state.
Brand leadership
Score: 45/100
Plymouth held strong leadership in the U.S. entry-level automotive market during the mid-20th century, consistently ranking as one of the top three best-selling low-priced car brands alongside domestic rivals Ford and Chevrolet. Its market leading position eroded from the 1970s due to foreign competition and internal brand overlap, ending with the brand's discontinuation in 2001, leading to a moderate overall score for historic leadership.
Customer interaction
Score: 35/100
During its active production years, Plymouth maintained broad mass-market customer interaction through a widespread U.S. dealership network and built loyal followings among family car buyers. Today, interaction is limited to niche classic car enthusiast communities and owner clubs, with no mass-market customer engagement, resulting in a moderate-low score.
Brand momentum
Score: 10/100
As a permanently discontinued brand with no new product launches, marketing activities, or revival plans as of 2026, Plymouth has no meaningful mass-market brand momentum. Any minor momentum is restricted to the small, stable classic car collector segment, which does not contribute to active market growth.
Brand identity stability
Score: 30/100
Plymouth's brand identity and legacy have remained stable since its discontinuation in 2001, with no changes to its core narrative or positioning. However, it lacks the operational stability of an active brand, with no ongoing corporate investment or production, resulting in a low stability score.
Brand age
Score: 98/100
Founded in 1928, Plymouth has a 98-year brand history as of 2026, making it one of the oldest surviving American automotive nameplates even after 25 years of discontinued production. Its long history allowed it to build deep cross-generational recognition among North American consumers.
Industry profile
Score: 60/100
Plymouth holds a notable profile in global automotive industry history, frequently cited as a case study on domestic competition, the impact of Japanese imports, and automotive brand portfolio restructuring. While it has no active profile in the current new car market, its legacy remains well-documented and recognized by industry analysts and historians.
Global brand reach
Score: 15/100
Plymouth was overwhelmingly focused on the North American market throughout its active history, with very limited official distribution outside of the United States and Canada. It never developed a global manufacturing or sales network, and its current enthusiast base remains heavily concentrated in its original home region, resulting in a low globalization score.
AI can support preliminary reasoning about the brand value of historic marques such as Plymouth, and any associated value figures are illustrative only. For an officially audited, formal brand valuation for Plymouth, contact World Brand Lab.
Plymouth was a brand of automobiles produced by Chrysler Corporation and its successor DaimlerChrysler.The brand was launched in 1928 to compete in what was then described as the "low-priced" market segment that was dominated by Chevrolet and Ford. It became a high-volume seller for the automaker until the late 1990s. Plymouth cars were marketed primarily in the United States and Canada. The brand was withdrawn from the marketplace in 2001. The Plymouth models that were produced up until then were either discontinued or rebranded as Chrysler or Dodge.
History
Origins
The Plymouth automobile was introduced at Madison Square Garden on July 7, 1928.[1] It was Chrysler Corporation's first entry in the low-priced field previously dominated by Chevrolet and Ford.[2] Plymouths were initially priced higher than the competition, but offered standard features such as internal expanding hydraulic brakes that Ford and Chevrolet did not provide.[3] Plymouths were originally sold exclusively through Chrysler dealerships,[3] offering a low-cost alternative to the upscale Chrysler-brand cars, listing the 4-door 5-passenger Touring Sedan at US$695.The logo featured a prow view of the ship Mayflower which landed at Plymouth Rock in Plymouth, Massachusetts.However, the inspiration for the Plymouth brand name came from Plymouth binder twine, produced by the Plymouth Cordage Company, also of Plymouth.The name was chosen by Joe Frazer due to the popularity of the twine among farmers.[4]
The origins of Plymouth can be traced back to the Maxwell automobile.When Walter P. Chrysler took over control of the troubled Maxwell-Chalmers car company in the early 1920s, he inherited the Maxwell as part of the package.After he used the company's facilities to help create and launch the six-cylinder Chrysler automobile in 1924, he decided to create a lower-priced companion car, using lessons learned when he was running Buick under William C. Durant at GM. So for 1926, the Maxwell was reworked and rebadged as the low-end four-cylinder Chrysler Model 52. In 1928, the 52 was once again redesigned to create the Chrysler-Plymouth Model Q, although print advertisements called it Plymouth and did not mention engine size or model designation.[5] The "Chrysler" portion of the nameplate was dropped with the introduction of the Plymouth Model U in 1929.
Great Depression, 1930s–1940s
While the original purpose of the Plymouth was to serve the lower end of a booming automobile market, during the Great Depression of the 1930s the division helped significantly in ensuring the survival of the Chrysler Corporation when many other car companies failed.Beginning in 1930, Plymouths were sold by all three Chrysler divisions (Chrysler, DeSoto, and Dodge).[6] Plymouth sales were a bright spot during this dismal automotive period, and by 1931 Plymouth rose to number three in sales among all cars.[7] In 1931 with the Model PA, the company introduced floating power and boasted, "The smoothness of an eight – the economy of a four."[8]
In 1933, Chrysler decided to catch up with Ford, Chevrolet
1950s
In 1954, Plymouth offered an optional torque converter mated to a standard three-speed transmission, marketed as "PowerFlite". It improved upon the "Hy-Drive" semiautomatic transmission which had been introduced the previous year.[12] On March 25, 1954, Chrysler officially introduced to the public its first attempt at a turbine-powered car.Chrysler installed an experimental turbine, developed specifically for road vehicles, in a Plymouth.[13] The car used was a standard 1954 Belvedere two-door hardtop. This was the beginning of a decades-long but unsuccessful attempt to develop and market a viable car powered by a turbine engine.
1955 saw Plymouth's dramatic redesign by Chrysler stylist Virgil Exner. Longer, lower, wider, it was a sensation and sales zoomed up 52% over 1954. In addition to the "Forward Look" styling, the new car got its first modern, overhead-valve V8 displacing 241 CID. The optional PowerFlite fully automatic transmission had a selector lever on the instrument panel.
In 1956, Plymouth introduced the Fury, a "halo" model in the Belvedere series that featured a high-performance 240-hp 303 CID V8, and gold-anodized trim on a body available in Eggshell White only and limited to the two-door hardtop. The Fury continued to be a special, high-end car until 1959, when it replaced the Belvedere as the de luxe series, available in hardtop, convertible, and sedan body styles. The 1957 and 1958 Furys were painted in Buckskin Beige, replacing Eggshell White as the only available exterior color. Optional equipment included air conditioning, automatic transmission, power steering, and power-assist brakes.
1960s
Although Plymouth sales suffered as a result of the quality control problems and excesses of the Exner-styled models in the early 1960s, people bought enough of the cars to keep the division profitable. Starting in 1961, the Valiant compact became a Plymouth, further boosting sales. Under the impression that Chevrolet was about to "downsize" its 1962 models, Chrysler introduced a significantly smaller standard Plymouth for 1962. As is known, Chevrolet's big cars were not downsized, catching Plymouth in a sales slump in a market where "bigger was better". The 1963 Fury, Belvedere, and Savoy were slightly larger, featuring a totally new body style, highlighted by prominent outboard front parking lights. For 1964, Plymouth got another major restyle, featuring a new "slantback" roofline for hardtop coupes that would prove popular. For 1965, the Plymouth Fury models were built on the new C-body platform. The Savoy line was discontinued and the Belvedere was classified as an intermediate, retaining the B-body platform used starting 1962. The low-end series was Fury I, the mid-level model was Fury II, and the higher-end models were Fury IIIs. The Sport Fury, which featured bucket seats and a console shifter, was a mix of luxury and sport. Ford and Chevrolet had introduced luxury editions of their big cars for 1965 and Plymouth responded with the 1966 Sport Fury with a 383 CID V8 and the VIP was introduced as a more luxurious version of the Fury. Furys, Belvederes, and Valiants continued to sell well during the late-1960s and early-1970s. While Fury I and Fury II were only available in the U.S. as sedans, Fury II was available as a two-door hardtop in addition to the pillared sedans in Canada.
The performance car market segment expanded during the late 1960s and early 1970s. The 1964 Barracuda fastback is considered the first of Plymouth's sporty cars.Based on the Valiant, it was available with the Slant Six, or 273 CID small block V8. For 1967, Plymouth introduced the Belvedere GTX, a bucket-seat high-style hardtop coupe and convertible that could be ordered with either the "Super Commando" 440 CID or Hemi 426 CID V8 engines. Looking for an advantage at the drag races, 1968 had a stripped-down Belvedere coupe, the Road Runner, which featured a bench seat and minimal interior and exterior trim, but was available with Chrysler's big-block engines and a floor-mounted four-speed manual transmission.
1970s
By the 1970s, emissions and safety regulations, along with soaring gasoline prices and an economic downturn, meant demand dropped for all muscle-type models. As with other American vehicles of the time, there was a progressive decrease in the Barracuda's performance. To meet increasingly stringent safety and exhaust emission regulations, big-block engine options were discontinued. The remaining engines were detuned year by year to reduce exhaust emissions, which also reduced their power output. There was also an increase in weight as bumpers became larger and, starting in 1970, E-body doors were equipped with heavy steel side-impact protection beams. Higher fuel prices and performance-car insurance surcharges deterred many buyers as the interest in high-performance cars waned. Sales of pony cars were on the decline.[16] Sales had dropped dramatically after 1970, and while 1973 showed a sales uptick, Barracuda production ended April 1, 1974, ten years to the day after it had begun.The redesign for the 1970 Barracuda removed all its previous commonality with the Valiant. The original fastback design was deleted from the line and the Barracuda now consisted of coupe and convertible models. The all-new model, styled by John E. Herlitz, was built on a shorter, wider version of Chrysler's existing B platform, called the E-body.[17] Sharing this platform was the newly launched Dodge Challenger; however, no exterior sheet metal interchanged between the two cars, and the Challenger, at 110 in, had a wheelbase that was 2 in longer than the Barracuda.
1980s
Most Plymouth models, especially those offered from the 1970s onward, such as the Valiant, Volaré, and the Acclaim, were badge-engineered versions of Dodge or Mitsubishi models.
The Plymouth Reliant and Dodge Aries were introduced for the 1981 model year as the first "K-cars" manufactured and marketed by the Chrysler Corporation.The Reliant was available as a 2-door coupe, 4-door sedan, or as a 4-door station wagon, in three different trim lines: base, Custom, and SE ("Special Edition").Station wagons came only in Custom or SE trim. Unlike many small cars, the K-cars retained the traditional 6-passenger 2-bench seat with a column shifter seating arrangement favored by many Americans. The Reliant was powered by a then-new 2.2 L I4SOHC engine, with a Mitsubishi "Silent Shaft" 2.6 L as an option (curiously this engine also featured hemispherical combustion chambers, and all 1981 models equipped with it featured "HEMI" badges on the front fenders). Initial sales were brisk, with both Reliant and Aries each selling over 150,000 units in 1981. As rebadged variants, the Reliant and Aries were manufactured in Newark, Delaware, Detroit, Michigan, and Toluca, Mexico — in a single generation.After their introduction, the Reliant and Aries were marketed as the "Reliant K" and "Aries K".[22]
Final years: 1990s–2001
By the 1990s, Plymouth had lost much of its identity, as its models continued to overlap in features and prices with its sister brands, Dodge and Eagle.[31] Chrysler attempted to remedy this by repositioning Plymouth to its traditional target market as the automaker's entry-level brand.This included giving Plymouth its own new sailboat logo and advertisements that focused solely on value.[31][36] However, this only further narrowed Plymouth's product offerings and buyer appeal, and sales continued to fall.[37]
Chrysler considered giving Plymouth a variant of the highly successful new-for-1993 full-size LH platform,[38] which would have been called the Accolade, but decided against it.By the late 1990s, only four vehicles were sold under the Plymouth name: the Voyager/Grand Voyager minivans, the Breeze mid-size sedan, the
Timeline
1955: Plymouth first offered a V8 engine. Plymouth and the other Chrysler divisions received "The New 100-Million Dollar Look".
1956: The automatic three-speed TorqueFlite transmission was introduced on some premium models. The Plymouth Fury was introduced.
1957: As with all other Chrysler divisions, the Forward Look design made its debut on the 1957 Plymouths. Torsion-Aire front suspension was introduced on all models.
1960: Dodge introduced the smaller, lower-priced Dart model that competed directly with Plymouth's offerings. The new compact Valiant was introduced as a marque unto itself. All Plymouths now featured unit-body construction. A new base "Slant-6" engine was introduced with a 30-degree slant and overhead valves.
1961: Valiant was repositioned as a Plymouth model for the US market; Dodge got the badge-engineeredLancer version. Rambler and then Pontiac assumed third place in industry sales for the remainder of the 1960s.
1962: Sales dropped dramatically with the introduction of a line of unpopularly styled, downsized full-sized models.
1963: Valiant received a new, trim body resulting in a significant increase in sales. Full-sized models were restyled to look larger.
1964: The new Barracuda fastback coupe was introduced in April. Full-sized models were restyled with a new "slantback" hardtop coupe roofline.
1965: Plymouth rejoined the full-sized car market with the new Fury, based on the Chrysler C-body. The intermediate B-body model line became the Belvedere and Satellite for 1965. Push-button automatic transmission controls were replaced with a conventional column- or floor-mounted lever.
1967: The GTX was introduced.
1968: The Road Runner entered the Plymouth line-up.
1970: Duster coupe was introduced in the Valiant line for 1970 as well as the new E-body Barracuda.
1971: The British Hillman Avenger was imported as the Plymouth Cricket; it was discontinued in mid-1973. The new Valiant Scamp two-door hardtop was a badge-engineered Dodge Dart Swinger.
1973: Plymouth production hit an all-time peak of 973,000. The Plymouth Cricket in Canada was now based on the Dodge Colt.
1974: The full-sized Plymouth Voyager van, based on the similar Dodge B-series van, and Trail Duster SUV, based on the Dodge Ramcharger, were introduced. The Dodge Dart and Plymouth Valiant were, for the first time, different only in name and minor trim details (grille and tail lamps) as the two cars now shared the same 111-inch wheelbase (both divisions' fastbacks remain 108 in). The Barracuda was discontinued 10 years to the day it began production on April 1.
1975: The car that was to become the 1975 Plymouth Sebring was instead released as the new Chrysler Cordoba.
1976: The Volaré was launched, and the Valiant was discontinued at year-end.
1977: The large Gran Fury was discontinued.
1978: The mid-sized Fury was discontinued at the end of the model year. The subcompact Horizon was introduced. Chrysler Canada introduced the Plymouth Caravelle based on the Dodge Diplomat.
1979–1980: Chrysler made several thousand more Dodges than Plymouths for the first time (404,266 to 372,449 in 1979 and 308,638 to 290,974 in 1980). More Plymouths would be made than Dodges for 1981 and 1982, but from then on, there would always be more Dodges made than Plymouths.
1980: The Newport-based Gran Fury (R-body) was introduced. This was the last year for the Volaré and Road Runner.
1981: The Plymouth Reliant K was introduced. The full-sized Gran Fury sedan and Trail Duster SUV were discontinued.
1982: The mid-sized Plymouth Gran Fury, a Dodge Diplomat with a Plymouth grille, was introduced in the United States.
1983: The subcompact Plymouth Scamp pickup, based on the Dodge Rampage, was introduced and sold for one year only. The Caravelle four-door sedan based on the E-body and a two-door coupe based on the K-body were introduced in Canada. The sporty subcompact Horizon TC3 was renamed Turismo. The full-sized Voyager van was discontinued.
1984: The Voyager minivan and Mitsubishi-based Colt Vistamulti-purpose vehicle (MPV) were introduced.
1985: The E-body Plymouth Caravelle was introduced in the United States.
1987: The compact P-body Plymouth Sundance entered the line-up with three- and five-door hatchbacks. The Turismo was discontinued, and the five-door Horizon was rebranded "Horizon America" with the most popular options made standard equipment with the less-popular ones dropped, along with a substantial price cut.
1987.5: The Grand Voyager, an extended wheelbase version of the preexisting Voyager, is introduced.
1989: The mid-sized Gran Fury (Caravelle in Canada), as well as the Reliant, were discontinued after this model year. The Reliant and E-body Caravelle are replaced by the Acclaim.
1990: The Mitsubishi-based Plymouth Lasersport-compact was introduced. The L-body Horizon was discontinued.
1991: The second generation of the Voyager/Grand Voyager is introduced.
1992: The higher-priced Acclaim models were repositioned as entry trim Chrysler LeBarons. Total sales of Acclaim and LeBaron dropped. Total 1993 Plymouth model-year production dropped to 159,775, along with 237,875 Voyager models. Dodge built 300,666 Caravans alone, and 263,539 non-Caravan models.
1994: The little-advertised Laser and the popular Sundance and Coltcompacts all end production. They are replaced by a single car, the Neon, a car that Chrysler decided to offer as a Plymouth after dealers protested the loss of the Sundance and Colt with no replacement.
1995: Plymouth's lineup was at its all-time low, with just three cars: the Acclaim, the Neon, and the Voyager/Grand Voyager. The number went up to four in 1997, with the introduction of the Prowler, but never got any higher.
1996: Chrysler announced the new Plymouth Breeze six months after sister Dodge Stratus and Chrysler Cirrus models. Chrysler originally had no plans to replace the Acclaim model. In an attempt to move Plymouth downmarket, Chrysler made the redesigned Voyager only available in base and mid-level SE models. All of the higher-end trim levels available on the previous generation were now only found on the Dodge Caravan. The high-end trim levels could still be found in certain markets outside the US.
1997: Production for the 1997 model year was 178,807 cars plus 187,347 Voyager models. Dodge built 448,394 cars and 355,400 Caravans.
1999: Total 1999 production for Plymouth cars was 195,714 with Dodge at 394,052. Voyager production numbered 197,020, compared to 354,641 Caravans. The redesigned 2000 Neon became the brand's last new model.
2000: The mid-sized Breeze ended production. This was also the last year for the Voyager minivan as a Plymouth. All 2000 Voyagers built in December 1999 and beyond were badged as Chrysler Voyagers. In Canada, the redesigned Neon was sold under the Chrysler name and both the Plymouth and Dodge names were dropped on all car models, save for the Prowler and Viper. The Voyager name was dropped in Canada as all Chrysler dealers sold Dodge trucks, including the Caravan. Total 2000 model year production for Plymouth was 108,546 compared to 459,988 Dodge cars. Voyager production totaled 123,869 versus 330,370 Caravan models.
2001: In Plymouth's final model year, only the Neon remained. The Prowler and the Voyager became Chryslers. The Voyager gained a high-end LX trim, as well as a base eC trim, and it retained the SE trim. The Breeze was dropped as Chrysler issued the Chrysler Sebringsedan to replace the Chrysler Cirrus. The PT Cruiser was launched as a Chrysler, though it was originally planned to be a Plymouth. The final Plymouth, a Neon, was assembled on June 28, 2001, at the Belvidere Assembly Plant, with a total of 38,657 built for the model year.
Plymouth Sapporo (1978–1983, rebadged Mitsubishi Galant Lambda)
Plymouth Satellite (1966–1974)
Plymouth Savoy (1951–1964)
Plymouth Scamp (1983)
Plymouth Six (1934)
Plymouth Special Six (1934)
Plymouth Standard (1933, 1935)
Plymouth Sundance (1987–1994)
Plymouth Suburban (1949–1961)
Plymouth Superbird (1970)
Plymouth TC3 (1979–1982)
Plymouth Trail Duster (1974–1981)
Plymouth Turismo (1983–1987)
Plymouth Valiant (1960–1976)
Plymouth Scamp (1971-1976)
Plymouth Volaré (1976–1980)
Plymouth Road Runner (1976–1980)
Plymouth Voyager (1974–2000)
Plymouth trucks
Plymouth built various trucks and vans over the years, mainly rebadged Dodge or Chrysler vehicles. Early pickups, delivery trucks, and other commercial trucks were available, and later an SUV, full-sized vans, and minivans. Plymouth had supplied components to the Fargo vehicles, another member of the Chrysler family, but entered the commercial market in 1937 with the PT50.[40]
Truck models
Plymouth PT50 - 1937 - Express pickup, panel delivery van, cab, and chassis, as well as station wagon
Plymouth PT57 - 1938 - Express pickup, panel delivery van, cab, and chassis
Plymouth PT81 - 1939 - Express pickup, cab, and chassis
Plymouth PT105 - 1940 - Express pickup
Plymouth PT125 - 1941 - Express pickup
Plymouth Trail Duster - 1974-1981 - SUV, same as Dodge Ramcharger
Plymouth Voyager (van) - 1974-1983 - full-sized van, same as Dodge Sportsman
Plymouth Scamp - 1983 - front-wheel-drive pickup, same as Dodge Rampage
Plymouth Voyager (minivan) - 1984-2000 - minivan, same as Dodge Caravan and Chrysler Town & Country; also sold as Chrysler Voyager from 1999 to 2003
Plymouth Arrow Truck - 1979-1982 - compact pickup built by Mitsubishi
The 190 CID version of Chrysler's flathead-six engine was equipped with a downdraft carburetor and installed in the new 1933 Plymouth PC, introduced on November 17, 1932.
However, Chrysler had reduced the PC's wheelbase from 112 to 107 in, and the car sold poorly.
By April 1933, the Dodge division's Model DP chassis, with a 112 in wheelbase, was put under the PC body with DP front fenders, hood, and radiator shell.
The model designation was advanced to 'PD'.
The PC was redesigned to look similar to the PD and became the 'Standard Six' (PCXX).
It had been the 'Plymouth Six' at the introduction and was sold through to the end of 1933, but in much lower numbers.
In 1937, Plymouth (along with the other Chrysler makes) added safety features such as flat dashboards with recessed controls and the back of the front seat padded for the rear seat occupants.[9]
The PC was shipped overseas to Sweden, Denmark, and the UK, as well as Australia. In the UK, it was sold as a 'Chrysler Kew', the town of Kew being the location of the Chrysler factory in a district in the London Borough of Richmond upon Thames. The flathead six which started with the 1933 Model PC stayed in the Plymouth until the 1959 models.
In 1939, Plymouth produced 417,528 vehicles, of which 5,967 were two-door convertible coupes[10] with rumble seats.The 1939 convertible coupe was prominently featured at Chrysler's exhibit at the 1939 New York World's Fair, advertised as the first mass-production convertible with a power-folding top. It featured a 201 CID, 82 hp version of the flathead six engine.
For much of its life, Plymouth was one of the top-selling American automobile brands; it, together with Chevrolet and Ford, was commonly referred to as the "low-priced three" marques in the American market.[11] Plymouth almost surpassed Ford in 1940 and 1941 as the second-most popular make of automobiles in the U.S.
In 1959, a special Sport Fury was available as the "special" sporty Plymouth.
The PowerFlite automatic was now controlled by reliable mechanical push buttons on a pod on the left side of the dash.
In 1957, Virgil Exner's new Forward Look design theme, advertised by Plymouth with the tagline "Suddenly, it's 1960",[14] produced cars with advanced styling compared to Chevrolet or Ford. The 1957 total production soared to 726,009, about 200,000 more than 1956, and the largest output yet for Plymouth. However, the 1957–1958 Forward Look models suffered from poor materials, spotty build quality, and inadequate corrosion protection; they were rust-prone and greatly damaged Chrysler's reputation.[14][15]
The Barracuda, originally a "compact sporty car", became available with the 426 Hemi and 440 big-block engines in 1968.
The GTX, Barracuda, Road Runner, Sport Fury GT, and Valiant Duster 340, were marketed by Plymouth as the 'Rapid Transit System', which was similar to Dodge's 'Scat Pack' concept.
During this time, the brand also competed in professional automobile racing.
Examples include Richard Petty's career with Plymouth in NASCAR; Dan Gurney, who raced a 'Cuda as part of the All American Racers in numerous Trans Am events; and Sox and Martin, one of the most well-known drag-racing teams of the period, only raced Plymouths after 1964.
The E-body Barracuda was now "able to shake the stigma of 'economy car'."[18] Three versions were offered for 1970 and 1971: the base Barracuda (BH), the luxury oriented Gran Coupe (BP), and the sport model 'Cuda (BS).[19] Beginning mid-year 1970, and ending with the 1971 model, there also was the Barracuda Coupe (A93), a low-end model that included the 198 CID Slant Six as a base engine, lower-grade interior, and (like other Coupe series Chrysler Corp. offered that year) had fixed quarter glass instead of roll-down rear passenger windows.[20] The high-performance models were marketed as 'Cuda deriving from the 1969 option.
The E-body's engine bay was larger than that of the previous A-body, facilitating the release of Chrysler's 426 CID Hemi for the regular retail market.
For 1970 and 1971, the Barracuda and Barracuda Gran Coupe had two six-cylinder engines available — a new 198 CID version of the slant-6, and the 225 — as well as three different V8s: a 318 CID, as well as a 383 CID with a two-barrel carburetor and single exhaust and with a four-barrel carburetor and dual exhaust producing 330 hp SAE gross. The Cuda had the 383ci 335 hp SAE gross (same as Dodge's 383 Magnum) as the standard engine. Optional were the 440 CID with four-barrel carburetor "Super Commando" or the six-barrel "Super Commando Six Pak" as well as the 426 CID Hemi.[21] The 440- and Hemi-equipped cars received upgraded suspension components and structural reinforcements to help transfer the power to the road.
In 1970, the power plant options offered to the customer were: Other Barracuda options included decal sets, hood modifications, and unusual "high impact" colors.
The compact Valiant sold well and built a reputation for attractive styling, durability, economy, and value. Although the Valiant hardtop was discontinued for 1967, it was reintroduced as a virtual clone of the Dodge Dart Swinger for 1971 under the model name "Valiant Scamp". The Scamp was produced along with the Valiant, Dodge Dart, and Swinger until 1976, when it was replaced with the Volaré. Featuring transverse-mounted torsion bars and a slightly larger body, the Volaré (and its Dodge twin, the Aspen) was an instant sales success. Available as coupe, sedan, or station wagon, the Volaré offered a smoother ride and better handling than the Dart/Valiant, but suffered quality control problems and by 1980, was selling poorly.
Realizing that front-wheel drive, four-cylinder engines, and rack-and-pinion steering would become the standards for the 1980s, Chrysler introduced a new compact car for 1978, the Plymouth Horizon/Dodge Omni twins, based on a Simca platform. Horizon sold well, but suffered from a scathing report by Consumer Reports, which found its handling dangerous in certain situations. Plymouth continued to sell the Horizon until 1987, when a variety of front-wheel drive compact cars made up the line. Big Plymouths, including the Fury and Gran Fury, were sold until the early 1980s, but mostly as fleet vehicles. While attempting to compete with Ford and Chevrolet for big-car sales, Plymouth was hurt by Chrysler's financial woes in the late 1970s, when both its competitors downsized their full-size models.
1) 275 hp (200 kW) SAE gross in the 340-4V.
2) 335 hp SAE gross in the high performance 383-4V,
3) 375 hp SAE gross in the 440-4V,
4) 390 hp SAE gross in the 440-6V, and
5) 425 hp SAE gross in the 426-8V.
The Reliant replaced the Plymouth Volaré/Road Runner.The Aries replaced the Dodge Aspen.The Reliant and Aries were classified by the EPA as mid-size and were the smallest cars to have 6-passenger seating with a 3-seat per row setup, similar to larger rear-wheel drive cars such as the Dodge Dart and other front-wheel drive cars such as the Chevrolet Celebrity. Chrysler marketed the car as being able to seat "six Americans." The Aries was sold as the Dart in Mexico.The Reliant and Aries were selected together as Motor Trend magazine's Car of the Year for 1981 and sold almost a million Aries and 1.1 million Reliant units over the nine-year run.
In 1982, Plymouth downsized the Gran Fury again, this time sharing the mid-size M platform with the Chrysler Fifth Avenue (called Chrysler New Yorker/New Yorker Fifth Avenue for 1982 and 1983) and the Dodge Diplomat.In addition to the R-body Gran Fury, the M-body Gran Fury replaced the M-body Chrysler LeBaron, which had moved to the compactK platform that year.Now considered a mid-sized car, this generation Gran Fury was close to the exterior size of what was once the compact Valiant and Volaré but offered more interior room.The M-body was in fact heavily based on the Volaré's F platform.Like its predecessor, the 1982 Gran Fury was introduced later than its Chrysler and Dodge siblings; the Chrysler LeBaron and Dodge Diplomat had used the M-body since 1977. 1982-1989 Plymouth Gran Furys shared the Dodge Diplomat's front and rear fascias. They were virtually identical with the exception of badging. Once again, the third generation Gran Fury was available in base and higher-end "Salon" trim. As in previous years, the higher-volume Gran Fury base model catered more towards fleet customers while Gran Fury Salons were geared more towards private customers and offered options such as full vinyl roofs, velour upholstery, turbine-spoke wheels, power windows, and power locks. Although available to private retail customers, the M-body Gran Fury was far more popular with police departments and other fleet customers, primarily since the car was reasonably priced and had a conventional drivetrain with proven components that could withstand a good deal of abuse. This generation of the Gran Fury sold in respectable numbers. However, despite having the same base prices as the Gran Fury (just under $12,000 USD for their final year), the Diplomat always outsold it, usually by several thousand units each year. The Chrysler Fifth Avenue's total sales were always more than that of the Gran Fury and Diplomat by far, even though it generally cost about $6,000 more. This was the last car to carry the Gran Fury nameplate, but it remained largely unchanged for its 7-year run. Declining sales, a lack of promotion, and technical obsolescence—the platform dated back to the 1976 Plymouth Volare and Dodge Aspen—eventually contributed to the model's demise in early 1989.That year, a driver-side airbag became standard; this would be the last RWD Plymouth until the introduction of the Prowler.While Dodge offered the 1990 Monaco, and later the 1993 Intrepid, Chrysler never replaced the Gran Fury with any other large car in the remainder of Plymouth's lineup on through to its demise in the 2001 model year.
In 1984, Chrysler marketed the rebadged Plymouth variant of its new minivan as the Voyager, using the Chrysler's S platform, derived from the K-platform (Plymouth Reliant and Dodge Aries). The Voyager shared components with the K-cars including portions of the interior, e.g., the Reliant's instrument cluster and dashboard controls, along with the K-platform front-wheel drive layout and low floor, giving the Voyager a car-like ease of entry. The Voyager was on Car and Driver magazine's Ten Best list for 1985.[23]
For 1987, the Voyager received minor cosmetic updates as well as the May 1987 introduction of the Grand Voyager, which was built on a longer wheelbase adding more cargo room. It was available only with SE or LE trim. First-generation Voyager minivans were offered in three trim levels: an unnamed base model, mid-grade SE, and high-end LE, the latter bearing simulated woodgrain paneling. A sportier LX model was added in 1989, sharing much of its components with the Caravan ES. Safety features included 3-point seat belts for the front two passengers and lap belts for the rear passengers. Standard on all Voyagers were legally mandated side-impact reinforcements for all seating front and rear outboard positions, but airbags or ABS were not available.[23] Notably, the Voyager, along with the Dodge Caravan, are considered to be the first mass-produced vehicles to have dedicated built-in cup holders.[24][25] Original commercials for the 1984 Voyager featured magician Doug Henning[26] as a spokesperson to promote the Voyager "Magic Wagon's" versatility, cargo space, low step-in height, passenger volume, and maneuverability.Later commercials in 1989 featured rock singer Tina Turner.[27] Canadian commercials in 1990 featured pop singer Celine Dion.[28]
For 1987, which was the Sundance's first year, it was available in a single base model. For 1988, a higher-end RS model was available. The RS model, which stood for Rally Sport, came with standard features that included two-tone paint, fog lights, and a leather-wrapped steering wheel. It was also available with a turbocharged 2.2 L I4 engine, and other amenities like an Infinity sound system, tinted window glass, and dual power mirrors. For 1991, the base model split into two distinct models: entry-level America and mid-level Highline, in addition to the high-end RS. The stripped-down America had previously been offered for the Plymouth Horizon's final year in 1990.
The AA-body cars were badge-engineered triplets, as were most Chrysler products of this time. The Acclaim differed from its siblings primarily in wheel choices, bodyside molding, and fascias where it sported its unique taillights and the corporate Plymouth eggcrate-grille. Like the K-body and E-body vehicles they replaced, the Acclaim and Dodge Spirit were both marketed as mainstream variants, while the Chrysler LeBaron was marketed as the luxury variant. Despite this, there was substantial overlap in trims and equipment among each car. For example, a fully loaded Acclaim was almost similar to a base LeBaron in features and price.[29]
In addition to its entry-level base model, the Acclaim was initially available in mid-range LE and high-end LX trim. The LE and LX models came equipped with features such as premium cloth seating, power windows/door locks, premium sound systems, bodyside cladding, additional exterior brightwork, and on the latter 15-inch lace-spoke aluminum wheels.[30] In spite of this, the base model accounted for nearly 85 percent of Acclaim sales.[31] Unlike the Spirit, the Acclaim did not receive any sport-oriented models.[32] The Acclaim has also been characterized as the replacement for the smaller Reliant,[33][34][35] though the Sundance launched in 1987 is closer than the Acclaim in most dimensions to the Reliant.
Neon
compact car, and the
Prowler
sports car, which was to be the last model unique to Plymouth, though the
Chrysler PT Cruiser
was conceived as a concept unique to Plymouth before production commenced as a Chrysler model.
After discontinuing the Eagle brand in 1998, Chrysler was planning to expand the Plymouth line with a number of unique models before the corporation's merger with Daimler-Benz AG.The first model was the Plymouth Prowler, a hot rod-styled sports car.The PT Cruiser was to have been the second. Both models had similar front-end styling, suggesting Chrysler intended a retro styling theme for the Plymouth brand. At the time of Daimler's takeover of Chrysler, Plymouth had no models besides the Prowler not also offered in a similar version by Dodge.
From a peak production of 973,000 for the 1973 model year, Plymouth rarely exceeded 200,000 cars per year after 1990. Even the Voyager sales were usually less than 50% of that of the Dodge Caravan. In Canada, the Plymouth name was defunct at the end of the 1999 model year. Consequently, DaimlerChrysler decided to drop the make after a limited run of 2001 models. This was announced on November 3, 1999.[39]
The last new model sold under the Plymouth marque was the second-generation Neon for 2000. The PT Cruiser was ultimately launched as a Chrysler, and the Prowler and Voyager were absorbed into that make, as well. Following the 2001 model year, the Neon was sold only as a Dodge in the US, though it remained available as a Chrysler in Canadian and other markets. The Plymouth Breeze was dropped after 2000, before Chrysler introduced their redesigned 2001 Dodge Stratus and Chrysler Sebringsedan.
