The Mitsubishi Lancer is an automobile that was produced by the Japanese manufacturer Mitsubishi Motors from 1973 until 2024.
The Lancer has been marketed as the Colt Lancer, Dodge Colt, Plymouth Colt, Chrysler Valiant Lancer, Chrysler Lancer, Eagle Summit, Hindustan Lancer, Soueast Lioncel, and Mitsubishi Mirage in various countries at different times, and has been sold as the Mitsubishi Galant Fortis in Japan since 2007. It has also been sold as Mitsubishi Lancer Fortis in Taiwan with a different facelift than the Galant Fortis. In Japan, it was sold at a specific retail chain called Car Plaza.
Between its introduction in 1973 and 2008, over six million units were sold.[2] There have been ten generations of Lancers.[3]
Mitsubishi ended production of the Lancer in August 2017 worldwide, with the exception of Taiwan.[4] An extensive facelift was given to the car by Pininfarina's Chinese offices. Production in Taiwan ended in 2024, marking the end of the Lancer nameplate after 51 years.
First generation (A70; 1973)
The first Lancer (A70) was launched in February 1973. It served to fill the gap between the Minica kei car and the larger Galant. The sporting 1600 GSR model began the Lancer's long and successful rally history, winning the Safari Rally twice and the Southern Cross Rally four times.
There were four body styles, two- and four-door sedans, a two-door hardtop coupe and a long-running five-door station wagon (built until replaced by the front-wheel drive Lancer/Mirage Van in March 1984). Engines were different 1.2-liter, 1.4-liter, and 1.6-liter fours.
This car was marketed under a variety of names: Dodge Colt in the United States, Plymouth Colt in Canada, Dodge Lancer in some Latin American countries, Chrysler Valiant Lancer in Australia, and Colt Lancer in some European markets.
Celeste
In February 1975, the Lancer was complemented by a hatchback called the Lancer Celeste, succeeding the Galant FTO. It was also called the Mitsubishi Celeste (New Zealand) or Colt Celeste in some markets; and sold as the Chrysler Lancer in Australia,[5] the Dodge Lancer Celeste in El Salvador
Second generation (EX/A170; 1979)
In 1979, the Lancer EX was presented in Japan. Its revised styling with integrated plastic bumpers reflected that of the recently introduced Galant and Sapporo.[9]
This generation is only available as 4-door sedan, while the previous generation Celeste coupé and wagon/van were continued for a few more years. More spacious, it grew in all dimensions.[9] Only two engines were offered at first, a 1.4-litre MCA-Jet equipped engine paired with Mitsubishi's Silent Shaft Technology, which generated 80 PS and a 1.6-litre engine that generated 85 PS. The MCA-Jet system was an entirely new concept when compared with the previously used carburetor system. The MCA stands for Mitsubishi Clean Air which meant that the EX passed both Japan and US emission standards, while the new cylinder head design of the engine gave way for a Jet valve which introduced an extra swirl of air to the combustion chamber, swirling the fuel-air mixture for a cleaner, efficient and more thorough burn.New Zealand importer Todd Motors assembled the new Lancer EX from 1980 with 1.6-liter carburetor gasoline engine and a choice of manual or automatic transmission. The model was also a popular base for rally cars in that market, with some success. It was replaced by the front-drive Tredia in 1982 with the Cordia coupé equivalent effectively replacing the earlier Celeste.
This generation was manufactured locally in Indonesia by Mitsubishi's partner, PT. Krama Yudha Kesuma Motor at their plant in Jakarta.
Third to seventh generations (1982–2003: Mirage-based Lancers)
Between 1982 and 2003, the Lancer in Japan derived from the subcompact Mirage—itself sold in many export markets under the name Colt. Mitsubishi had originally launched the Mirage in 1978 as a front-wheel drive hatchback, with a sedan variant later released in 1982—and a version of which sold in Japan as Lancer Fiore. Five generations of Mirage were manufactured by Mitsubishi up until 2003, with new generations released in 1983 and 1987 (with the equivalent Lancer delayed until 1988), 1991 to 1995. It was not until 1988—with the 1979 to 1987 Lancer now departed—that the Mirage-based Lancer eschewed the Fiore suffix in the home market.
Between 1982 and 1987, the aforementioned Mirage sedan with minor styling modifications sold as the Lancer Fiore through Japanese retail channels. The Fiore spanned two generations, the second of which came to the market in 1983. Internationally, the Fiore sedan often sold under the abbreviated name Lancer, and sometimes as the "Lancer F" (for example, in Germany). Thus, with the rear-wheel drive Lancer as introduced in 1979 and the front-wheel drive Lancer Fiore, Mitsubishi had two similarly sized models competing in the same market segment, sometimes even while sharing the Lancer badge.
Although naming conventions varied, for all generations, sedan versions of the Mirage were typically badged as Lancer in export markets such as the Philippines, although notably not in the United States. In Japan, sedan variants of the Mirage and Lancer sold alongside one another with minor differences in trim. The station wagon, part of the 1983 and 1991 iterations, was typically known as the Lancer in export markets. Likewise, the Mirage coupe variant, available with the 1991 and 1995 generations, also became part of the Lancer lineup in some regions. The 1983 generation also spawned a licence built derivative in the form of the
Eighth generation (2000)
May 2000 saw the release in Japan of the Lancer Cedia (meaning CEntury DIAmond), though in most markets the previous 1995 vintage Mirage-based Lancer soldiered on for a while longer, production continuing at Mitsubishi's Mizushima plant in Japan. The new model was available in sedan and station wagon forms. In Europe, the Lancer was not offered in some countries, being too close to the size of the Dutch-built Mitsubishi Carisma, so the Evolution VII model sold there bore the Carisma name. This series of Lancer was still sold in Japan for 3 years alongside the 2007 onwards generation Lancer, sold there as the "Galant Fortis".
Marketing
Asia
In Japan, the Lancer Cedia was offered with many different trim levels and engines, including some options never exported, such as a cargo variant of the station wagon, which was replaced by a rebranded Nissan AD. It was also one of the first models to use the INVECS-III CVT transmission. There was also a Ralliart version of the Sportswagon which was powered by a turbocharged 1.8-liter GDI engine. Until 2010, it was still sold alongside the 9th generation, known in Japan as the Galant Fortis.
In Indonesia, the Lancer was available in GLXi and SEi trims. It was assembled locally and sold from 2002 until 2012.
In Malaysia, the Lancer was made available after Mitsubishi had sold all its shares in Malaysian carmaker Proton
Ninth generation (2007)
In 2005, Mitsubishi revealed the "Concept X" model car at the Tokyo Motor Show and its "Concept Sportback" model at the Frankfurt Motor Show. The new Lancer was previewed by these two concepts. The new Lancer was officially revealed in January 2007 at the North American International Auto Show and went on sale in North American markets in March 2007 as a 2008 model. New Lancer features Mitsubishi's next-generation RISE safety body.
Marketing
Asia
With the exception of the Lancer Evolution X, the Lancer is marketed as the Galant Fortis (Latin for strong, brave and resolute) in the Japanese domestic market because the sixth generation of Lancer is still in production at that time.[23] It comes in three trim levels: Exceed, Super Exceed, and Sport.[24]
Due to the popular demand for the previous 2000-era Lancer in Singapore, it continued to be sold alongside the new 2007 era Lancer which was called "Lancer EX" to differentiate itself from the former for two years.
Tenth generation (2017)
In January 2017, Mitsubishi Motors agreed to continue the Lancer nameplate in certain Asian markets such as Taiwan after 2017, due to ongoing popular demand for the Lancer nameplate within the Chinese-speaking world. The development of the new Grand Lancer in Taiwan was led and designed by the Taiwanese China Motor Corporation (CMC). Part of the design was partnered with Pininfarina Shanghai. Due to the international version being discontinued, the new generation Lancer is built on the same platform as the existing model as an extensive facelift. It comes with the new Mitsubishi Dynamic Shield grille and redesigned creases over the side body panels. The interior, front hood, front bumpers, front fenders, front and rear door panels including the rear passenger door window, the boot lid, and the rear bumper have been completely redesigned for the new generation, while the rest is carried over from the pre-2017 model.[66]
Sales
Australia
Since 2007, the Lancer has regularly featured within the Top 10 and Top 20 vehicle sales charts. Prior to the discontinuation of Lancer production in 2017, John Signoriello, CEO of Mitsubishi Motors Australia Ltd, decided to stockpile as many Lancers as possible, in order to sell them in succeeding years.[69] The following table shows sales since 2006.
See also
- Mitsubishi Lancer Cargo
- Mitsubishi Lancer Evolution
- Mitsubishi Lancer WRC
- Mitsubishi Racing Lancer
- Proton Inspira
- Proton Jebat
External links
References
- Stephen Ewing. Mitsubishi will end Lancer production in August motor1.com, Motorsport Network, retrieved 7 January 2017^
- All new 2008 Lancer AllNewLancer.ca^
- Lancer EX New-Lancer.com, 9 May 2013, retrieved 1 July 2015