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Panasonic is a Japanese multinational electronics conglomerate founded in 1918 by Konosuke Matsushita. As one of the world’s largest electronics manufacturers, it operates in over 40 countries, offering a diverse range of products including consumer appliances, digital electronics, office equipment, aerospace components, and enterprise solutions. Originally known as National, it fully rebranded to Panasonic by 2008 and has built a reputation for innovation, reliability, and sustainable technology across global markets.
Key moments
1918Founded in Osaka, Japan as a small workshop producing light sockets by Konosuke Matsushita
1927Adopts the 'National' brand name for its products
1974Acquires Motorola's U.S. operations to expand its global footprint
1986-2008Gradually transitions brand identity from National to Panasonic; completes full rebranding in October 2008
2008Merges with Sanyo Electric, becoming Japan's largest electronics manufacturer at the time
2024Ranks 234th in the Fortune Global 500 list
2026Completes group restructuring to focus on consumer lifestyle and enterprise solutions, launching a new Panasonic Corporation with streamlined operations
Panasonic competes in a highly globalized electronics market against key players like Samsung, LG, Sony, and Whirlpool. It differentiates itself through its focus on reliable, durable products and sustainable technologies, particularly in consumer appliances and commercial AV systems. Its 2026 restructuring to streamline core consumer businesses aims to enhance agility and better respond to market demands. However, it faces stiff competition from cost-effective Chinese brands such as Xiaomi and Haier in emerging markets, where price sensitivity is higher. In premium segments, it vies with Sony in digital cameras and home audio, and with Samsung in smart home appliances, where both invest heavily in IoT integration. Panasonic's strong brand heritage and global distribution network give it an edge in mature markets like North America and Europe, but it needs to accelerate innovation in AI and connected devices to maintain its position against more agile competitors.
Key global competitors: Samsung (South Korea), LG (South Korea), Sony (Japan), Whirlpool (U.S.)
Strengths: Reputation for reliability, sustainable tech investments, diversified enterprise solutions
Challenges: Cost competition from Chinese brands, need for faster IoT/AI innovation to match rivals
2026 restructuring focus: Streamline core consumer businesses to boost competitiveness
Panasonic is a century-old Japanese multinational electronics conglomerate with deeply entrenched brand equity built on decades of consistent delivery of reliable, innovative products. It has evolved from a small consumer electrical goods producer to a diversified enterprise spanning consumer appliances, digital electronics, aerospace components, and enterprise solutions, maintaining relevance through multiple global market shifts. The brand’s long-standing reputation for quality and durability has earned it significant trust among customers across mature and emerging markets alike.
Panasonic retains a distinct competitive edge in the global electronics industry through its strategic focus on sustainable technology and durable product design, which aligns with growing consumer demand for eco-friendly, long-lasting goods. Its 2026 restructuring initiative aims to streamline core consumer business operations, boost agility, and better respond to shifting market dynamics, though the brand faces growing pressure from cost-effective competitors in emerging segments and agile premium players in connected device markets. Its extensive global distribution network and strong heritage position it well to retain market share in mature regions, even as it works to accelerate innovation in AI and IoT-integrated products.
Brand leadership
Score: 78/100
Panasonic holds strong leading positions in multiple key segments including consumer appliances, commercial audio-visual systems, and aerospace components, benefiting from a long-held reputation for quality that outperforms most industry peers. It trails leading competitors like Samsung in smart home appliances and Sony in premium consumer electronics, however, which limits its overall leadership score across the broader electronics industry.
Customer interaction
Score: 72/100
Panasonic maintains consistent customer engagement through global retail networks, targeted digital marketing campaigns, and widespread after-sales support services, supporting steady customer loyalty in mature North American and European markets. Its digital outreach and brand engagement with younger consumers in emerging markets is less aggressive than newer, more digitally native competitors like Xiaomi, resulting in moderate overall interaction performance.
Brand momentum
Score: 65/100
Panasonic's 2026 restructuring initiative has generated positive market sentiment, as the brand streamlines operations to refocus on core high-margin, high-growth businesses. However, slower adoption and rollout of cutting-edge AI and connected device innovations compared to faster-moving competitors has tempered overall growth momentum, particularly in the fast-expanding smart home product segment.
Brand stability
Score: 88/100
As a well-established century-old brand, Panasonic enjoys strong financial stability and consistent market perception, with very few major brand scandals or significant reputational damage throughout its operating history. Its highly diversified business portfolio across both consumer and industrial electronics segments also buffers the brand against market downturns in any single product category, supporting a very high stability score.
Brand age
Score: 95/100
Founded in 1918, Panasonic boasts over 100 years of brand heritage, which is a major intangible asset that builds deep customer trust and widespread global brand recognition. Its long operating history allows it to leverage accumulated brand equity that newer market entrants cannot easily replicate, justifying a very high score for this metric.
Industry profile
Score: 80/100
Panasonic ranks among the world's largest and most recognized diversified electronics manufacturers, with a high public profile across both consumer and industrial electronics sectors. It is widely associated with innovation and sustainable technology development in the global electronics industry, though it holds lower public profile in fast-growing high-volume segments like smartphones compared to many major industry competitors.
Globalization
Score: 82/100
Panasonic operates in more than 40 countries worldwide, with well-established local manufacturing and distribution networks across North America, Europe, and Asia, making it a truly global consumer and industrial brand. It has strong market penetration in mature developed markets, though its penetration in some fast-growing emerging markets lags behind more price-focused regional and global competitors, resulting in a slightly below-perfect score.
AI-driven analysis can support structured reasoning around Panasonic's brand value based on publicly available market data, brand perception trends and competitive positioning. All value figures generated through this analytical process are illustrative and not independently audited. To obtain an officially audited, formal valuation of the Panasonic brand, please contact World Brand Lab.
Panasonic Holdings Corporation (パナソニック ホールディングス株式会社) is a Japanese multinational electronics manufacturer, headquartered in Kadoma, Osaka, Japan.It was founded in 1918 as Matsushita Electric Housewares Manufacturing Works (松下電気器具製作所) in the Fukushima ward of Osaka by Kōnosuke Matsushita. The company was incorporated in 1935 and renamed Matsushita Electric Industrial Co., Ltd., (松下電器産業株式会社) and changed its name to Panasonic Corporation (パナソニック株式会社) in 2008. In 2022, it reorganized as a holding company and adopted its current name.
In addition to consumer electronics, for which it was the world's largest manufacturer in the late 20th century, Panasonic produces a wide range of products and services, including rechargeable batteries, automotive and avionic systems, industrial equipment, as well as home renovation and construction.[5][6][7][8][9]
From 1925 to October 1, 2008, the company's corporate name was "Matsushita Electric Industrial Co." (MEI).[10][11] On January 10, 2008, the company announced that it would change its name to "Panasonic Corporation", in effect on October 1, 2008, to conform with its global brand name "Panasonic".[12][13][14] The name change was approved at the shareholders' meeting on June 26, 2008.[12]
In 2022, Panasonic announced a reorganization plan which split the company into Panasonic Holdings Corporation (the former Panasonic Corporation) and conversion of its divisions into subsidiaries; the Lifestyle Updates Business Division being the division that took the Panasonic Corporation name after the reorganization. The reorganization took effect on April 1, 2022.[1]
Brand names
Panasonic Corporation currently sells virtually all of its products and services worldwide under the Panasonic brand, having phased out the Sanyo brand in the first quarter of 2012.[15] It uses the marketing slogan "A Better Life, A Better World". The company has sold products under a number of other brand names during its history.
In 1927, Matsushita adopted the "National" (ナショナル) brand name for a new lamp product.[16] In 1955, the company began branding audio speakers and lamps as "PanaSonic" for markets outside of Japan.[17] Further refined to Panasonic, taken from the words "pan" – meaning "all" – and "sonic" – meaning "sound", the brand was created for the Americas because the National brand was already registered by others.[18] Panasonic also sold the first bread machine.[19]
The company began to use the brand name "Technics" (テクニクス) in 1965 for audio equipment. The use of multiple brands lasted for some decades.[20] While National had been the premier brand on most Matsushita products, including audio and video, National and Panasonic were combined as National Panasonic in 1997 after the worldwide success of the Panasonic name.[21]
In 1974, Motorola sold its Quasar brand and facilities to Matsushita.[22]
In May 2003, the company announced that Panasonic would become its global brand, and launched the global tagline "Panasonic ideas for life." By March 2004, Matsushita replaced the National name for products and outdoor signboards, except for those in Japan.[23] They would eventually phase out the National brand in Japan by March 2010.[24]
In September 2013, the company adopted a new tagline to better illustrate its vision: "A Better Life, A Better World."[25]
The Chinese company Shun Hing Electric Works and Engineering Co. Ltd (信興電工工程有限公司) has sold imported Panasonic and National branded products under the brand name Rasonic since the Matsushita Electric Industrial era. They have also sold MEI and Panasonic products under their original brand names. In June 1994, Panasonic Shun Hing Industrial Devices Sales (Hong Kong) Co., Ltd. (松下信興機電(香港)有限公司) and Panasonic SH Industrial Sales (Shenzhen) Co., Ltd. (松下電器機電(深圳)有限公司) were established by a joint venture between Matsushita Electric Industrial and Shun Hing Group respectively,[26][27] making Rasonic a product brand for MEI and subsequently the Panasonic Corporation.
In September 2014, Panasonic announced the revival of the Technics brand, first in European markets in December of that year.[28]
History
20th century
Panasonic, then Matsushita Electric, was founded in 1918 by Kōnosuke Matsushita as a vendor of duplex lamp sockets.[29] In the 1920s, Matsushita began regularly launching products.In 1927, he produced a line of bicycle lamps that were the first to be marketed with the National brand name.[30] During World War II, the company operated factories in Japan and other parts of Asia which produced electrical components and appliances such as light fixtures, motors, electric irons, wireless equipment and its first vacuum tubes.[31]
After the war, the Matsushita group, largely having been split into MEI and MEW by the dissolution imposed by the occupation force, imperfectly regrouped as a Keiretsu and began to supply the post-war boom in Japan with radios and appliances, as well as bicycles.Matsushita's brother-in-law, Toshio Iue, founded Sanyo as a subcontractor for components after World War II.Sanyo grew to become a competitor to Matsushita, but was later acquired by Panasonic in December 2009.[32]
In 1961, Matsushita traveled to the United States and met American dealers. The company began producing television sets for the U.S. market under the Panasonic brand name, and expanded the use of the brand to Europe in 1979.[33]
Its plant in 1963 produced eight TV sets per minute, accounting for 21.8% of Japan's production of cathode ray tube television sets at the time, the largest share out of any company.[34]
The company used the National brand outside North America from the 1950s to the 1970s (the trademark could not be used in the United States because it was already in use).[35] The inability to use the National brand name led to the creation of the Panasonic brand in the United States.[35] Over the next several decades, Matsushita released additional products, including black and white TVs (1952), electrical blenders, fridges (1953), rice cookers (1959), color TVs, microwave ovens (1966), and analog synthesizers (1975, advertised as mini-organs).[35][36]
The company debuted a high-fidelity audio speaker in Japan in 1965 with the brand Technics. This line of high quality stereo components became a worldwide favorite, the most famous products being its turntables, such as the SL-1200 record player, known for its high-performance, precision and durability.Throughout the 1970s and early 1980s, Matsushita continued to produce high-quality specialized electronics for niche markets, such as shortwave radios, and developed its successful line of stereo receivers, CD players and other components.[37]
In 1968, Matsushita began to make rotary compressors for air conditioners, and, in 1971, it began to make absorption chillers, also for air-conditioning applications.
In 1972, Matsushita established its first overseas factory, in Malaysia.
In 1973, Matsushita established "Anam National", joint venture with Anam Group in South Korea.
In 1983, Matsushita launched the Panasonic Senior Partner, the first fully IBM PC compatible Japanese-made computer.[38] A year later, Panasonic released the Executive Partner, the first affordable portable computer with a plasma display.[39] Around this time the company also introduced inverter air conditioners.[40]
In 1984, Matsushita established the Panasoft software label, which published software for MSX computers from 1984 to 1989.The company also manufactured MSX computers of its own, such as Panasonic FS-A1.[41]
In November 1990, Matsushita agreed to acquire an American media company, MCA Inc., the predecessor of both Universal Music Group and Universal Pictures, for US$6.59 billion.The acquisition was preceded by the takeover of Columbia Pictures by Sony, the arch rival of Matsushita.[42][43] At the time, Matsushita had dominated the home video market with the company's leading position in the electronics market.It had been strengthened by VHS, the de facto standard of consumer videotape that Matsushita and JVC co-introduced. Inspired by Sony's bold quest for Hollywood, Matsushita believed it could become a leader in the film industry as well. However, Matsushita subsequently sold 80% of MCA to Seagram Company for US$7 billion in April 1995, demoralized by the high volatility of the film industry.[44]
In 1992, Matsushita made the Panasonic FS-A1GT, the last model of the MSX turbo R computer.[46]
In 1993, Matsushita released the CF-V21P, the first notebook computer to have an integrated CD-ROM drive as an option (although only up to 80mm/3.5 inch diameter mini CDs instead of standard 120mm/4.7 inch diameter discs).[47]
In 1998, Matsushita sold Anam National to Anam Electronics.
2000 to present
On May 2, 2002, Panasonic Canada marked its 35th anniversary in that country by giving $5 million to help build a "music city" on Toronto's waterfront.[48]
In 2005, Matsushita Toshiba Picture Display Co. Ltd. (a joint venture between Matsushita and Toshiba created in 2002[49]) stopped production of CRTs at its factory in Horseheads, New York.[50] A year later, in 2006, it stopped production at its Malaysian factory, following heavy losses.[51][52][53]
Current operations
As of March 31, 2012, Panasonic employed about 330,000 staff (reduced to around 260,000 by March 2020) and had around 580 subsidiaries.[116] Panasonic had total revenues of ¥7,846,216 million in 2012, of which 53 per cent were generated in Japan, 25 per cent in Asia (excluding Japan), 12 per cent in the Americas and 10 per cent in Europe.[116] The company invested a total of ¥520,216 million in research and development in 2012, equivalent to 6.6 per cent of its revenues in that year.[116]
In 2012, Panasonic held a total of 140,146 patents worldwide.[116] Panasonic was the world's top patent applicant for three decades, from the 1980s to the 2000s.[117] According to a research conducted by the European Patent Office in 2020, the number of battery-related patents having been filed by Panasonic from 2000 to 2018 was the second-highest in the world.[118] In 2025, the World Intellectual Property Organization (WIPO)'s Annual PCT Review ranked Panasonic's number of patent applications published under the PCT System as 12th in the world, with 1,717 patent applications being published during 2024.[119]
As of July 2020, Panasonic's operations are organized into seven "domain companies": Appliances, Life Solutions, Connected Solutions, Automotive, Industrial Solutions, and two overseas branches overseeing the businesses in the United States and Asia. Each of these companies may comprise multiple subsidiaries conducting actual operations.[120]
Life Solutions
Panasonic Homes
Panasonic Homes (formerly PanaHome) was a Japanese real estate and construction company and a subsidiary of Life Solutions Company, Panasonic, founded as the housing unit of Matsushita Electric Works in 1963.[121] In recent years, Panasonic Homes has been involved in developing smart cities.In 2019, it was announced that Toyota and Panasonic would initiate a process to merge their housing businesses, Toyota Housing and Misawa Homes from the former and Panasonic Homes of the latter, into a joint venture scheduled to be established in January 2020 and co-controlled by the two parties, named Prime Life Technologies Corporation.[122]
Panasonic Homes
Panasonic Homes (formerly PanaHome) was a Japanese real estate and construction company and a subsidiary of Life Solutions Company, Panasonic, founded as the housing unit of Matsushita Electric Works in 1963.[121]
Panasonic manufactured 3DO gaming systems from 1993 to 1996 alongside other manufacturers backing the standard, however it was not a success. There were a total of 2 million systems sold during its lifespan, although it is not known how many of these were sold by each manufacturer. Panasonic obtained exclusive rights to develop and manufacture the 3DO's successor, the M2, after purchasing the properties and technology from The 3DO Company, but ultimately backed out of releasing it in 1997 due to the highly competitive state of the console gaming market at that time.
Panasonic Healthcare
In 2014, Panasonic Healthcare was bought by outside investors and renamed PHCHD, which stands for Panasonic HealthCare HD. It mainly makes cryogenic and ULT freezers for laboratories and sterilization equipment.[160][161]
Panasonic Semiconductor Solutions
Panasonic had been in the semiconductor industry since 1957,[162] when it started the mass production of silicon transistors and bipolar ICs.From 2012 onwards the company had implemented a series of measures to boost productivity of the business, including transfers of its production facilities to a joint venture with TowerJazz,[163] and the system-on-a-chip designing unit to Panasonic/Fujitsu joint venture Socionext.[164]
In 2019, Panasonic decided to sell its remaining chip business and the stake in the joint venture with TowerJazz to Nuvoton following heavy losses.[96]
Products
Panasonic has offered a wide range of products and services, including air conditioners, refrigerators, washing machines, compressors, lighting, televisions, personal computers (Matsushita JR series, Let's Note), mobile phones (as a subsidiary of TCL Electronics), audio equipment, cameras, broadcasting equipment, projectors, automotive electronics, aircraft in-flight entertainment systems, semiconductors, lithium batteries, electrical components, optical devices, bicycles, electronic materials, video game systems (3DO), and photovoltaic modules.[165] Ventilation appliances such as electric fans are manufactured under KDK and rebranded as Panasonic.
Sponsorships
Association football
Panasonic owns Gamba Osaka, a club from the J.League, the Japanese professional football league.[166]
Panasonic is an official partner and sponsor of AFC Champions League and Major League Soccer.[167]
Between 1981 and 1983, Panasonic was the shirt sponsor of English football club Nottingham Forest F.C.[168]
Between 1983 and 1990, Panasonic was the shirt sponsor of Dutch football club FC Den Bosch.
Between 1989 and 1993, Panasonic was the shirt sponsor of French football club Olympique de Marseille.
Between 1995 and 2001, Panasonic was the shirt sponsor of English football club Huddersfield Town F.C.
Between 2005 and 2006, Panasonic was the shirt sponsor of Brazilian football club Santos F.C.
On 16 January 2010, Panasonic signed a three-year, ₹ 47 million (£518,500) jersey sponsorship deal for the India national football team.[169]
Motorsports
Panasonic was a primary sponsor of Toyota's Formula One program, Panasonic Toyota Racing and which later the two parties reunited in FIAWorld Rally Championship with Toyota Gazoo Racing World Rally Team starting from season onwards.[170]Hiro Matsushita, grandson of the company founder, is a former race car driver who ran a company overseeing sponsorship arrangements for the company.
Panasonic was also a sponsor in NASCAR's Busch Series in 2005, sponsoring the No. 67 Smith Brothers Racing Dodge for Ken Schrader,[171]Bryan Reffner,[172]C.W. Smith,[173] and Johnny Benson Jr.[174]
Other
Between 1988 and 2024, Panasonic was a top level sponsor of the Olympic Games.[178][179]
Panasonic was the official partner and sponsor of the Boston Celtics from 1975 to 1989, along with Technics.[180] Various Panasonic ads appeared at the old Boston Garden during the 1980s.
Panasonic owns Panasonic Wild Knights a rugby club base in Gunma just outside of Tokyo.They compete in the highest level of rugby in Japan Top League.
Panasonic is the current sponsor for the ride Monsters, Inc. Ride & Go Seek at Tokyo Disneyland Park. It opened in 2009.
On 14 February 2017, Panasonic was unveiled as the main sponsor of Lega Basket Serie A, the highest professional basketball league in Italy and one of the top ranked national domestic league in Europe.
Environmental record
Panasonic is ranked in joint 11th place (out of 16) in Greenpeace's Guide to Greener Electronics, which ranks electronics manufacturers on policies and practices to reduce its impact on the climate, produce greener products and make its operations more sustainable.[182] The company is one of the top scorers on the Products criteria, praised for its good product life cycles and the number of products which are free from polyvinyl chloride plastic (PVC).It also scores maximum points for the energy efficiency of its products with 100 percent of its TVs meeting the latest Energy Star standards and exceeding the standby power requirement.
However, Panasonic's score is let down by its low score on the Energy criteria, with the Guide stating it must focus on planned reductions of greenhouse gases (GHG), set targets to reduce GHG emissions by at least 30% by 2015 and increase renewable energy use by 2020.[182]
In 2014, an article in The Guardian reported that Panasonic will compensate its expatriate workers in China a "hazard pay" as compensation for the chronic air pollution they are subjected to as they work.[183]
In 2020, Panasonic joined WIPO GREEN as an official partner in an effort to address climate change.[184]
In February 2022, the Wall Street Journal reported that Panasonic got its highest-emitting Chinese factory to "virtually net zero" carbon dioxide.[185]
18.Brand History Panasonic Corporation, retrieved June 3, 2012^
19.See the case study of the breadmaker's development, as an example of knowledge management and innovation, in Nonaka, I. and Takeuchi, H. (1995), The Knowledge-Creating Company, Oxford University Press.^
20.Brand History Panasonic Corporation, retrieved October 2, 2008^
33.Panasonic expands use of Panasonic brand name globally in April 2003. /* Introduction */ Shahid Kapoor was the brand ambassador for Panasonic India from 2005 to 2010. Now Ranbir Kapoor has taken over along with Katrina Kaif. .^
34.8 TV SETS IN 60 SECONDS The Straits Times (retrieved from NLB), June 1, 1963, retrieved August 10, 2023^
On January 19, 2006, Matsushita announced that it would stop producing analog televisions (then 30% of its total TV business) from the next month, to concentrate on digital televisions.[55]
In 2008, all models of electric shavers from the Panasonic factory were called Panasonic shavers, and it dropped Matsushita and National from its name.
On November 3, 2008, Panasonic and Sanyo announced that they were holding merger talks, which eventually resulted in the acquisition of Sanyo by Panasonic.[58][59] The merger was completed in December 2009, and resulted in a corporation with revenues of over ¥11.2 trillion (around $110 billion).[60]
With the announcement that Pioneer would exit the production of its Kuro plasma HDTV displays, Panasonic purchased many of the patents and incorporated these technologies into its own plasma displays.
In April 2011, it was announced that Panasonic would cut its work force by 40,000 by the end of fiscal 2012 in a bid to streamline overlapping operations. The curtailment is about 10 percent of its group work force.[61]
In October 2011, Panasonic announced that it was going to trim its money-losing TV business by ceasing production of plasma TVs at its plant in Amagasaki, Hyōgo Prefecture by March 2012, cutting 1,000 jobs in the process.[62] Also, it sold some of Sanyo's home appliances business to Haier.[63]
In January 2012, Panasonic announced that it had struck a deal with Myspace on its new venture, Myspace TV.[64] Myspace TV would allow users to watch live television while chatting with other users on a laptop, tablet or the television itself.With the partnership, Myspace TV would be integrated into Panasonic Viera televisions.[65]
On May 11, 2012, Panasonic announced plans to acquire a 76.2% stake in FirePro Systems, an India-based company in infrastructure protection and security solutions such as fire alarm, fire suppression, video surveillance and building management.[66]
In April 2012, Panasonic spun off Sanyo DI Solutions, a digital camera OEM.[67]
In line with company prediction of a net loss of 765 billion yen, on November 5, 2012, the shares fell to the lowest level since February 1975 to 388 yen. In 2012, the shares plunged 41 per cent.[68] On November 14, 2012, Panasonic said it would cut 10,000 jobs and make further divestments.[69]
On May 18, 2013, Panasonic announced that it would invest $US40 million in building a factory in Binh Duong, Vietnam, which was completed in 2014.[70]
In July 2013, Panasonic agreed to acquire a 13% stake in the Slovenian household appliance manufacturer Gorenje for around €10 million.[71] That same month, Panasonic signed an agreement with Sony to develop Archival Disc, described as an optical disc format for long-term data archival purposes.[72]
In a press release following its announcement at IFA 2013, Panasonic announced that it had acquired the "Cameramanager video surveillance service" with the intention of expanding its reach to cloud-based solutions.[73]
In 2014, Panasonic Healthcare was bought by KKR.Panasonic Healthcare was renamed PHC in April 2018.[74]
In July 2014, it was announced that Panasonic has reached a basic agreement with Tesla Motors to participate in the Gigafactory, the battery plant that the American electric vehicle manufacturer plans to build in the U.S.[75] In August 2014, Tesla said the plant would be built in the Southwest or Western United States by 2020.The $US5 billion plant would employ 6,500 people, and reduce Tesla's battery costs by 30 per cent.[76]
Due to increased competition from China, Panasonic's Li-ion automotive market share decreased from 47% in 2014 to 34% in 2015.[77] In June 2016, Tesla announced that Panasonic would be the exclusive supplier of batteries for its mass market vehicle Model 3.Batteries for the higher-end Model S sedan and Model X SUV will also be supplied by Panasonic.[78] In early 2016, Panasonic president Kazuhiro Tsuga confirmed a planned total investment of about $1.6 billion by the company to construct Gigafactory to full capacity.[79] However, after the number of Model 3 reservations became known in April,[80] Panasonic moved production plans forward and announced a bond sale for $US3.86 billion, most of it to be invested in Gigafactory.[81]
In November 2014, Panasonic announced its partnership with Photon Interactive to create customized and personalized digital signs in stores.[82]
In January 2015, Panasonic announced it had stopped making TVs in China and plans to liquidate its joint venture in Shandong.[83]
In March 2015, Panasonic announced plans to buy US satellite communication service provider ITC Global.[84]
In April 2015, Panasonic announced its new range of products and relaunched its brand in South Africa. The company intends to use South Africa as a springboard into Africa, with Nigeria and Egypt as its initial targets.[85]
In June 2015, Panasonic reached agreements with three Australian energy utilities (Red Energy, Ergon Energy and ActewAGL) to trial its home-based battery storage options.[86]
In November 2015, Panasonic announced that it set up a new plant in Suzhou, China, through its subsidiary, Panasonic Ecology Systems Co., Ltd, to produce a new type of catalyst-coated diesel particulate filter (DPF) that decomposes matter contained in diesel engine exhaust gas.[87]
In November 2015, Panasonic starts to retail locally harvested produce from its indoor agriculture facility salads via Veggie Life branding in Singapore, from the first licensed indoor vegetable farm in the country using Panasonic's own technology.[88]
In February 2016, Panasonic and the City of Denver formed a formal partnership to make Denver the "smartest" city in the US.Joseph M. Taylor, chairman and CEO of Panasonic Corp. of America, laid out the plans for the partnership in four key areas: smart housing and small offices, energy and utilities, transportation and city services and smart buildings.[89]
In January 2016, Panasonic bought Bayer's diabetes care business for $1 billion.[74]
In July 2016, Panasonic unveiled its interest in making acquisitions in the artificial intelligence (AI) and machine learning space. According to a source, the company has put aside $US10 million for use in either an acquisition or joint venture.[91]
In August 2018, the company announced, to avoid potential tax issues, Panasonic would move its European headquarters from the UK to Amsterdam in October as Brexit approaches.[92][93]
On September 25, 2018, Panasonic became one of the founding members of the L-Mount Alliance, and announced two full-frame mirrorless cameras and a range of L-Mount lenses to be launched in 2019.[94] The 47-megapixel Panasonic Lumix S1R and the 24-megapixel Panasonic Lumix S1 will be the first full-frame mirrorless cameras produced by Panasonic and will offer the Lumix Pro support service for professional photographers.These cameras will also be equipped with Dual Image Stabilization technology to help photographers when shooting in low-light.[95]
In 2019, Panasonic sold its semiconductors and security systems (security camera) businesses. The security systems division was rebranded as i-PRO.[96][97][98] The company also decided to completely exit from the liquid-crystal display panel business by 2021, marking the end of its display production, to focus its resources on the automotive and industrial businesses.Panasonic's LCD plant in Himeji, Hyōgo will be overhauled to manufacture automotive batteries.[99]
In 2020, Panasonic exited the vending machine business, as it failed to achieve profitability, lagging behind rivals Fuji Electric, Sanden and Glory.[100][101][102]
Meanwhile, Panasonic has made an investment to take a 20% stake in Blue Yonder, the supply-chain management software company previously known as JDA Software, deepening the integration of the former's industrial connected technology and the latter's products that has been under way since a year ago.[103] In March 2021, it was reported that Panasonic will buy Blue Yonder for $US6.45 billion after buying a 20% stake in Blue Yonder for 86 billion yen in 2020.This deal is considered one of the biggest since 2011.[104]
On November 19, 2020, Panasonic announced a restructuring set to be completed by 2022 in which the company spins off the domain companies as wholly owned subsidiaries while transforming itself into the holding company named Panasonic Holdings Corporation.[105] Panasonic's plans are similar to that of its competitor, Sony, did on April 1, 2021, when Sony Corporation became Sony Group Corporation.
In November 2020, Panasonic signed a Memorandum of Understanding (MoU) with Equinor and Norsk Hydro to set up a Gigafactory in Norway, for battery production.[106][107]
In January 2021, the company announced that it would end its solar panel production citing increasing price competition from Chinese manufacturers.[108]
In June 2021, it was reported that Panasonic sold its entire stake in Tesla for $US3.6 billion.[109]
In August 2022, it was reported that the company, which is a supplier to Tesla, was in discussions to build a new electric vehicle battery plant in the US, with Oklahoma named as a leading contender.This would be on top of the plant planned for Kansas.Each would have similar capacity.[110] In the first half of 2022, Panasonic is ranked fourth in the world with a market share of 10 per cent according to SNE research.[111] Construction of the battery plant in Kansas began in November 2022.[112]
On December 13, 2022, Panasonic Energy Co., Ltd., and Lucid Group, Inc. announced that it had entered into multi-year agreements to supply batteries for Lucid's electric vehicle.[113][114]
In February 2026, Panasonic announced that it would end its production of television sets, with Skyworth receiving the rights to manufacture and sell Panasonic-branded televisions.[115]
In recent years, Panasonic Homes has been involved in developing
smart cities
.
In 2019, it was announced that Toyota and Panasonic would initiate a process to merge their housing businesses, Toyota Housing and Misawa Homes from the former and Panasonic Homes of the latter, into a joint venture scheduled to be established in January 2020 and co-controlled by the two parties, named Prime Life Technologies Corporation.[122]
Connected Solutions
Panasonic Avionics Corporation
Panasonic Avionics Corporation (PAC), a subsidiary of Panasonic Corporation of North America and a unit of Connected Solutions Company, Panasonic, is a supplier of in-flight entertainment (IFE) and communication systems.[123] Headquartered in Irvine, California, where engineering, development and testing is performed while system installation, field engineering, major quality functions, certification and program management are performed at the Bothell, Washington, facility – Panasonic Avionics Corporation employs approximately 3,300 employees based in over 70 locations worldwide, with major facilities in London, Toulouse, Hamburg, Dallas, Dubai, and Singapore. A majority of the component manufacturing is carried out in Osaka, Japan.
In February 2017, Panasonic reported that the subsidiary was being investigated by American authorities under the FCPA.[124]
Panasonic Mobile Communications
Panasonic Mobile Communications manufactures mobile phone handsets and related equipment. As of 2012, it had around a 20 percent share of the Japanese handset market.[125] Panasonic used to market mobile phone handsets worldwide, but in December 2005 announced its withdrawal from overseas markets due to poor sales.Panasonic returned to the overseas market in 2012, with the release of the Panasonic Eluga Android-powered smartphone.In July 2013, Panasonic announced the company will not supply a new model of smartphone to NTT DoCoMo Inc., because NTT DoCoMo will focus with Sony and Samsung products.In Q2 2013, Panasonic Mobile Communications booked a 5.4 billion yen operating loss.[126] From July 2013 to January 2018, Panasonic India has released one more series of Android Smartphones Panasonic P Series, along with Eluga Series.
Panasonic Avionics Corporation
Panasonic Avionics Corporation (PAC), a subsidiary of Panasonic Corporation of North America and a unit of Connected Solutions Company, Panasonic, is a supplier of in-flight entertainment (IFE) and communication systems.[123] Headquartered in Irvine, California, where engineering, development and testing is performed while system installation, field engineering, major quality functions, certification and program management are performed at the Bothell, Washington, facility – Panasonic Avionics Corporation employs approximately 3,300 employees based in over 70 locations worldwide, with major facilities in London, Toulouse, Hamburg, Dallas, Dubai, and Singapore. A majority of the component manufacturing is carried out in Osaka, Japan.
In February 2017, Panasonic reported that the subsidiary was being investigated by American authorities under the FCPA.[124]
Panasonic Mobile Communications
Panasonic Mobile Communications manufactures mobile phone handsets and related equipment. As of 2012, it had around a 20 percent share of the Japanese handset market.[125] Panasonic used to market mobile phone handsets worldwide, but in December 2005 announced its withdrawal from overseas markets due to poor sales.Panasonic returned to the overseas market in 2012, with the release of the Panasonic Eluga Android-powered smartphone.In July 2013, Panasonic announced the company will not supply a new model of smartphone to NTT DoCoMo Inc., because NTT DoCoMo will focus with Sony and Samsung products.In Q2 2013, Panasonic Mobile Communications booked a 5.4 billion yen operating loss.[126] From July 2013 to January 2018, Panasonic India has released one more series of Android Smartphones Panasonic P Series, along with Eluga Series.
Automotive
Automotive Systems division
Automotive Systems Business Division, Automotive Company, Panasonic, formerly Panasonic Automotive Systems (PAS),[127] supplies OEM vehicle audio for manufactures such as Acura, Honda, Nissan and Volkswagen.Panasonic also incorporates supplying ELS and Fender OEM sound systems for vehicles.
Giga Nevada
Panasonic is the financial/technological partner of Tesla-owned Giga Nevada (Gigafactory 1) and has invested in the factory ever since the project's conception;[128] in contrast to Tesla ever expanding its battery production to overseas, Panasonic has refrained from taking part in Tesla's ventures elsewhere; aside from Giga Nevada, it has its own sites in Japan from which it has served Tesla since before the completion of the Gigafactory.[129]
Prime Planet Energy and Solutions
In 2020, Panasonic founded an electric vehicle battery joint venture with Toyota, named Prime Planet Energy & Solutions Inc. (PPES), after its status as the exclusive battery supplier to Tesla has been diminished amid the changes in market environment, such as the rises of the competitors from South Korea and China and Tesla's move to bring the development and manufacturing of battery cells in-house.[130] Panasonic owns 49% of the venture.[131] It was the first time the two companies joined hands in the realm of battery technology since Primearth EV Energy (PEVE) kicked off in 1996 to produce batteries for hybrid electric cars.
Automotive Systems division
Automotive Systems Business Division, Automotive Company, Panasonic, formerly Panasonic Automotive Systems (PAS),[127] supplies OEM vehicle audio for manufactures such as Acura, Honda, Nissan and Volkswagen.Panasonic also incorporates supplying ELS and Fender OEM sound systems for vehicles.
Giga Nevada
Panasonic is the financial/technological partner of Tesla-owned Giga Nevada (Gigafactory 1) and has invested in the factory ever since the project's conception;[128] in contrast to Tesla ever expanding its battery production to overseas, Panasonic has refrained from taking part in Tesla's ventures elsewhere; aside from Giga Nevada, it has its own sites in Japan from which it has served Tesla since before the completion of the Gigafactory.[129]
Prime Planet Energy and Solutions
In 2020, Panasonic founded an electric vehicle battery joint venture with Toyota, named Prime Planet Energy & Solutions Inc. (PPES), after its status as the exclusive battery supplier to Tesla has been diminished amid the changes in market environment, such as the rises of the competitors from South Korea and China and Tesla's move to bring the development and manufacturing of battery cells in-house.[130] Panasonic owns 49% of the venture.[131] It was the first time the two companies joined hands in the realm of battery technology since Primearth EV Energy (PEVE) kicked off in 1996 to produce batteries for hybrid electric cars.
Industrial Solutions
Overseas operations
Panasonic Corporation of North America
Panasonic Corporation of North America is Panasonic's principal subsidiary in the United States. It has been headquartered in Newark, New Jersey, since 2013, after being previously headquartered in Secaucus, since the 1980s;[132] both Newark and Secaucus are located within New Jersey's Gateway Region.
Founded in New York City in September 1959 and a debut tenant of the Pan Am Building, it was known as Matsushita Electric Corporation of America (MECA) prior to 2005.
On September 4, 2024, Panasonic announced its return to the U.S. TV market, 8 years after it left in 2016.[133]
Panasonic Eco Systems North America,[134] a business unit of Panasonic North America, distributes renewable energy products in the United States and Canada.Established in 2012,[135] Panasonic Eco Systems sells renewable energy systems and home energy management products, including high efficiency solar panels, battery storage systems,[136] and indoor air quality products.[137][138] It also distributes cordless assembly tools used on factory assembly lines.[139] In 2016, the company began expanding its network of residential solar installers to market Panasonic Solar HIT (heterojunction with intrinsic thin layer[140]) panels and battery storage nationally,[141] reaching 150 authorized installers by November 2018.[142][141]
Panasonic Europe
Panasonic's principal subsidiaries in Europe are Panasonic Europe Ltd.[146] and Panasonic Marketing Europe GmbH.[147] Panasonic Europe is headquartered in London, England, but it is moving its headquarters to Amsterdam, Netherlands, due to Brexit.[148] Panasonic employs around 12,000 people in Europe, and the region generates around 10 percent of its total revenues.[149] In 2012, Panasonic had around a 10 per cent share of the consumer electronics market in Europe, ranking third behind Samsung Electronics (with 26 per cent) and LG Electronics (with 12 percent).[149]
Panasonic operates a chain of stores in the United Kingdom and Ireland called "Panasonic Store" which exclusively sell Panasonic products.
Panasonic India
Daizo Ito is Group President for Panasonic Regional Headquarters India (situated in Haryana) at Panasonic India Pvt. Ltd.[152] Panasonic India makes washing machines, refrigerators, electric rice cookers, electric irons, mixer-grinders/blenders and other home appliances for the Indian market.
Panasonic Life Solutions India Pvt Ltd (formerly known as Anchor Electricals Pvt. Ltd.), an Indian company which makes electric lamps, switches, sockets and other electrical accessories, is a wholly owned subsidiary of Panasonic Corporation.
PT Panasonic Gobel Indonesia
PT Panasonic Gobel Indonesia (formerly known as PT National Gobel and PT National Panasonic Gobel) is the name of the company's Indonesia division based in Cawang, East Jakarta.Tomonobu Otsu is the current President Director and Rachmat Gobel is the current President Commissioner. It is a joint venture between Panasonic Corporation Japan and the Gobel Group of Indonesia.
Panasonic Corporation of North America
Panasonic Corporation of North America is Panasonic's principal subsidiary in the United States. It has been headquartered in Newark, New Jersey, since 2013, after being previously headquartered in Secaucus, since the 1980s;[132] both Newark and Secaucus are located within New Jersey's Gateway Region.
Founded in New York City in September 1959 and a debut tenant of the Pan Am Building, it was known as Matsushita Electric Corporation of America (MECA) prior to 2005.
On September 4, 2024, Panasonic announced its return to the U.S. TV market, 8 years after it left in 2016.[133]
Panasonic Eco Systems North America,[134] a business unit of Panasonic North America, distributes renewable energy products in the United States and Canada.Established in 2012,[135] Panasonic Eco Systems sells renewable energy systems and home energy management products, including high efficiency solar panels, battery storage systems,[136] and indoor air quality products.[137][138] It also distributes cordless assembly tools used on factory assembly lines.[139] In 2016, the company began expanding its network of residential solar installers to market Panasonic Solar HIT (heterojunction with intrinsic thin layer[140]) panels and battery storage nationally,[141] reaching 150 authorized installers by November 2018.[142][141] The company began offering a 25-year warranty for its HIT photovoltaic modules, compared to the industry standard at the time of 10 years, in 2017.[143] In 2019, Panasonic introduced its EverVolt brand of solar and battery storage products.[144][140] The company transitioned its solar panel manufacturing to OEMs in early 2021 to focus on offering a wider range of products.[140] Later that year, Panasonic debuted the EverVolt 2.0 energy storage system rated for outdoor use.[145]
Panasonic Europe
Panasonic's principal subsidiaries in Europe are Panasonic Europe Ltd.[146] and Panasonic Marketing Europe GmbH.[147] Panasonic Europe is headquartered in London, England, but it is moving its headquarters to Amsterdam, Netherlands, due to Brexit.[148] Panasonic employs around 12,000 people in Europe, and the region generates around 10 percent of its total revenues.[149] In 2012, Panasonic had around a 10 per cent share of the consumer electronics market in Europe, ranking third behind Samsung Electronics (with 26 per cent) and LG Electronics (with 12 percent).[149]
Panasonic operates a chain of stores in the United Kingdom and Ireland called "Panasonic Store" which exclusively sell Panasonic products. Prior to 2008 the chain was named "shop@Panasonic".
In November 2010, Panasonic Electric Works established Panasonic Electric Works Vossloh-Schwabe Serbia d.o.o, a new company in Svilajnac, Serbia, to manufacture energy-efficient electronic devices (ballasts) for lighting fixtures.Volume production commenced in January 2011.[150]
In May 2015, Panasonic launched its virtual solar service to UK consumers. The service allows users to run a simulation to provide an estimate of how much a rooftop solar installation would produce if it were installed in their home.[151]
Panasonic India
Daizo Ito is Group President for Panasonic Regional Headquarters India (situated in Haryana) at Panasonic India Pvt. Ltd.[152] Panasonic India makes washing machines, refrigerators, electric rice cookers, electric irons, mixer-grinders/blenders and other home appliances for the Indian market.
Panasonic Life Solutions India Pvt Ltd (formerly known as Anchor Electricals Pvt. Ltd.), an Indian company which makes electric lamps, switches, sockets and other electrical accessories, is a wholly owned subsidiary of Panasonic Corporation.
PT Panasonic Gobel Indonesia
PT Panasonic Gobel Indonesia (formerly known as PT National Gobel and PT National Panasonic Gobel) is the name of the company's Indonesia division based in Cawang, East Jakarta.Tomonobu Otsu is the current President Director and Rachmat Gobel is the current President Commissioner. It is a joint venture between Panasonic Corporation Japan and the Gobel Group of Indonesia.
In 2007, Panasonic became a technology partner with
Hendrick Motorsports
and served as a primary sponsor of the team's No. 24 car with
On 8 September 2016, Panasonic was unveiled as the title sponsor for the new Jaguar Formula E team.[176] Panasonic currently sponsors Japanese IndyCar Series driver Takuma Sato in his Rahal Letterman Lanigan Racing car.[177]
Prior to 2008 the chain was named "shop@Panasonic".
In November 2010, Panasonic Electric Works established Panasonic Electric Works Vossloh-Schwabe Serbia d.o.o, a new company in Svilajnac, Serbia, to manufacture energy-efficient electronic devices (ballasts) for lighting fixtures.Volume production commenced in January 2011.[150]
In May 2015, Panasonic launched its virtual solar service to UK consumers. The service allows users to run a simulation to provide an estimate of how much a rooftop solar installation would produce if it were installed in their home.[151]
