Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.
LG Electronics is a leading South Korean multinational consumer electronics and home appliance manufacturer, part of the LG Group. It specializes in products including OLED TVs, smart appliances, automotive components, and previously mobile devices, with a global footprint across over 80 countries.
Key moments
1958Founded as GoldStar Co., Ltd., initial focus on radio and television manufacturing
1995Officially rebranded to LG Electronics
2004Acquired US-based Zenith Electronics to strengthen its North American market position
2013Launched the world's first 55-inch curved OLED TV, leading global OLED TV sales for five consecutive years
2021Announced discontinuation of its mobile phone business
2025Ranked 215th on the Fortune Global 500 list with annual revenue of over US$643 billion
LG Electronics competes in multiple global electronics segments, with key competitors including:
Samsung Electronics: Direct rival in consumer TVs, home appliances, and display tech
Sony: Competes in premium TVs, audio equipment, and entertainment solutions
Apple: Rivals in smart home ecosystems and previously mobile devices
Chinese brands like Hisense and TCL: Compete on price in mainstream home appliances and TVs
Strengths: LG is a global leader in OLED display technology, with its α series AI-powered image chips leading market innovation. Its ThinQ smart home platform and premium LG SIGNATURE product line also hold strong brand equity in high-end consumer markets.
Weaknesses: The exit from the mobile phone business removed a major revenue stream, and the company faces pricing pressure from low-cost Asian manufacturers in mainstream appliance segments.
Leading global OLED TV manufacturer with 5+ years of market dominance
Strong presence in premium home appliance segments
Faced declining mobile market share prior to 2021 exit
LG Electronics has built a formidable global brand in the consumer electronics and home appliance sector, anchored by decades of innovation, premium positioning, and backing from the diversified LG Group. The brand’s pioneering work in OLED display technology, paired with its AI-powered image processing chips, has cemented its reputation as an innovation leader in the premium TV market. Its ThinQ smart home platform and high-end LG SIGNATURE product line have also helped it build strong brand equity among affluent global consumers.
While the exit from the mobile phone business eliminated a key historical revenue stream, LG Electronics retains robust customer loyalty and brand recognition across its core home appliance and display segments. It balances premium offerings with accessible mainstream products, allowing it to reach diverse consumer demographics across regional markets. However, the brand faces ongoing challenges, including pricing pressure from low-cost Asian manufacturers and intense competition from larger rivals in key premium segments, which moderate its overall brand strength growth.
Brand leadership
Score: 82/100
LG Electronics holds clear leadership in the global OLED TV market, with its proprietary technology and premium product positioning earning it significant mind share among high-end consumers. It also ranks among the top global players in major home appliance categories, including refrigerators, washing machines, and kitchen appliances, with a long-standing reputation for reliable performance. Even after exiting mobile devices, its legacy in that segment continues to contribute to overall brand awareness among long-time consumers.
Customer interaction
Score: 70/100
LG Electronics engages with consumers through global marketing campaigns, its ThinQ smart home platform, and regional customer support networks across most major markets. It leverages industry trade shows and social media to showcase new innovations, and collects user feedback to refine connected product features. Interaction levels are stronger in mature developed markets than in many low-income emerging regions, where local competitors often maintain more granular community-focused engagement.
Brand momentum
Score: 65/100
LG Electronics has recorded steady brand momentum around its OLED display and smart home innovations in recent years, with growing demand for premium products offsetting stagnation in mainstream, price-sensitive segments. The exit from the mobile phone business allowed the brand to refocus resources on higher-growth core segments, boosting long-term momentum potential. However, persistent pricing pressure from Chinese competitors and slow market growth in mature regions have limited faster brand expansion.
Brand stability
Score: 85/100
As a core subsidiary of the large, diversified LG Group, LG Electronics benefits from strong financial backing and decades of consistent market operations that have built durable consumer trust. It has maintained steady brand messaging and product quality standards across global markets, avoiding major brand scandals that would erode public confidence. Even amid strategic shifts and competitive pressures, it has retained stable customer loyalty in its core segments, making it one of the most stable brands in the consumer electronics industry.
Brand longevity
Score: 90/100
LG Electronics traces its origins to the founding of GoldStar in 1958, giving it more than 65 years of operating history in the consumer electronics space. Its long legacy has allowed it to build deep distribution networks and generational brand recognition across global markets. Well-established brands with multi-decade track records typically earn higher trust from consumers, and LG's longevity has positioned it as a reliable, established player in every market it enters.
Industry profile
Score: 80/100
LG Electronics is one of the most recognized names in the global consumer electronics and home appliance industry, with its innovations in OLED technology driving industry-wide advances in display quality. It is widely cited as a benchmark for premium product design and smart home integration, and its strategic moves shape competitive strategies across the industry. The brand's high profile also makes it a common comparison point for new entrants and established rivals across multiple product segments.
Global penetration
Score: 88/100
LG Electronics operates in more than 80 countries worldwide, with major production and distribution facilities across Asia, Europe, North America, and emerging markets in Latin America and Africa. It generates the large majority of its revenue outside of its home South Korean market, with strong brand penetration in both developed and developing economies. It tailors product offerings to regional consumer preferences, allowing it to maintain strong market positions across diverse geographic segments.
AI-generated analysis can support preliminary reasoning around LG Electronics' brand value, but any derived figures are illustrative and not independently audited. For official, audited brand value data and a full detailed valuation report for LG Electronics, contact the World Brand Lab directly.
key people
Kwang-Mo Koo (chairman)
Lyu Jae-cheol (CEO)
industry
Consumer electronics
Home appliances
Computer hardwares
isin
isin: US50186Q2021
products
See products listing
revenue
(2025) ‡R1R‡
operating income
(2025) ‡R1R‡
net income
(2025) ‡R1R‡
assets
(2025) ‡R1R‡
equity
(2025) ‡R1R‡
owner
LG Corporation (33%)
num employees
75,000+ (2022)‡R2R‡
homepage
lg.com
LG Electronics Inc. is a South Korean multinationalmajor appliance and consumer electronics corporation headquartered in Yeouido-dong, Seoul, South Korea.LG Electronics is a part of LG Corporation, the fourth largest chaebol in South Korea, and often considered as the pinnacle of LG Corp with the group's chemical and battery division LG Chem. It comprises four business units: home entertainment, mobility, home appliances & air solutions, and business solutions. LG Electronics acquired Zenith in 1995 and is the largest shareholder of LG Display, the world's largest display company by revenue in 2020.LG Electronics is also the world's second largest television manufacturer behind Samsung Electronics.The company has 128 operations worldwide, employing 83,000 people.[3]
History
1958–1960s
In 1958, LG Electronics was founded as GoldStar.It was established in the aftermath of the Korean War to provide the rebuilding nation with domestically produced consumer electronics and home appliances.The start of the country's national broadcasting that created a booming electronics market and a close relationship it quickly forged with Hitachi helped GoldStar to produce South Korea's first radios, televisions, refrigerators, washing machines, and air conditioners.[4] GoldStar was the electronics division of Lak-Hui (pronounced "Lucky") Chemical Industrial Corp. which is now LG Chem and LG Household & Health Care.GoldStar merged with Lucky Chemical and GoldStar Cable on 28 February 1995, changing the corporate name to Lucky-Goldstar and then finally to LG Electronics.
1970s–1990s
Goldstar first went public in 1970; by 1976, it was producing one million televisions annually.[5] In 1982, Goldstar opened its first overseas factory, which was based in Huntsville, Alabama. In 1994, GoldStar officially adopted the LG Electronics brand and a new corporate logo. In 1995, LG Electronics acquired the US-based TV manufacturer Zenith and absorbed it four years later.Also in that year, LG Electronics made the world's first CDMA digital mobile handsets and supplied Ameritech and GTE in the US, the LGC-330W digital cellular phone. The company was also awarded UL certification in the US. In 1998, LG developed the world's first 60-inch plasma TV and established a joint venture in 1999 with Philips – LG.Philips LCD – which now goes by the name LG Display.In 1999, LG Semiconductor merged with Hynix.[6]
In order to create a holding company, the former LG Electronics was split off in 2002, with the "new" LG Electronics being spun off and the "old" LG Electronics changing its name to LG EI. It was then merged with and into LG CI in 2003 (the legal successor of the former LG Chem), so the company that started as GoldStar does not exist.
LG Electronics plays a large role in the global consumer electronics industry; it was the second-largest LCD TV manufacturer worldwide as of 2013.[8] By 2005, LG was a Top 100 global brand and recorded a brand growth of 14% in 2006.[9] As of 2009, its display manufacturing affiliate, LG Display, was the world's largest LCD panel manufacturer.[10] In 2010, LG Electronics entered the smartphone industry.LG Electronics has since continued to develop various electronic products, such as releasing the world's first 84-inch ultra-HD TV for retail sale.
Corporate governance
Logo evolution
COVID-19 response
On 25 December 2021, LG Electronics launched a video campaign showing some of the initiatives the company has taken in India during the COVID-19 pandemic. The video shows how the company has handled the pandemic from the beginning by encouraging good hygiene practices to include social distancing, hand-washing, mask wearing, and using hand sanitizers.
In a strategy to cope with demand for contactless shopping during the COVID-19 pandemic, LG Electronics opened a number of unmanned stores that allowed for customers to authenticate themselves at the main entrance, check product information, and purchase products using a mobile phone or QR code. The company operates nine unmanned stores and this will increase to 30 by the end of June 2022. These locations are only available in South Korea.[33]
United States headquarters
In 2013, LG Electronics USA proposed building a new headquarters in the borough of Englewood Cliffs
Products
LG Electronics products include televisions including hospitality televisions for hotels and commercial industrials,[48][49]home theater systems,[50] home audio,[51] portable audio and headphones,[52] refrigerators, washing machines, computer monitors, wearable devices, vehicle audio and displays,[53][54] smart appliances and formerly smartphones and solar panels.
Competitive position: innovation
In 2021, the World Intellectual Property Organization (WIPO)'s annual World Intellectual Property Indicators report ranked LG's number of patent applications published under the PCT System as 4th in the world, with 2,759 patent applications being published during 2020.[108] This position is an impressive increase from its previous ranking as 10th in 2019 with 1,646 applications.[109]
In 2023, the World Intellectual Property Organization (WIPO)'s Annual PCT Review ranked LG Electronics's number of patent applications published under the PCT System as 6th in the world, with 1,887 patent applications being published during 2023.[110]
In 2024 LG's number of designs in industrial design registrations published under the Hague System was ranked as 4th in the world, with 352 design registrations being published during 2023.[111]
Marketing and public relations
Sponsorships
LG Sports Limited, a subsidiary of LG Corporation, owns the Korean Baseball Organisation (KBO) LG Twins (LG 트윈스).Through an acquisition in 1990, the MBC Blue Dragons (who was one of the six original founding members of the KBO in 1982) became the LG Twins.[112] The team has won two Korean Series (1990 and 1994).LG attracts a large attendance of fans and to much of their enjoyment, took third place in the league.[113]
In August 2013, LG Electronics announced that it would sponsor German Bundesliga club Bayer 04 Leverkusen for the next three years with an option to extend for one more year.LG sponsors the International Cricket Council, the world governing body for cricket and also sponsors the ICC Awards.[114]
Environmental record
In 2010, independent tests of popular LG fridge models conducted by Choice magazine found the energy consumption in two models was higher than claimed by LG.LG was aware of the problem and offered compensation to affected customers.[123] In 2004, LG made 4A-rated water efficiency claims for numerous washing machines before they were certified.LG gave undertakings to the Australian Competition & Consumer Commission to provide appropriate corrective notices and upgrade and maintain its trade practices compliance program.In 2006, LG overstated energy efficiency on five of its air conditioner models and was again required to offer consumers rebates to cover the extra energy costs.[123]
In March 2018, it was announced that one of LG steam clothing care systems earned the Asthma & Allergy Friendly Certification.[124]
In May 2020, a deadly gas leak in LG chemical plant in Visakhapatnam killed 12 people. An investigation was set up to look upon the matter revealed many causes for the accident. Improper storage design, haphazard maintenance of the old storage tank, the temperature inside the oldest of the three storage tanks holding styrene monomer, a chemical used in making polystyrene products, rose to more than six times the permitted level due to polymerization, which resulted in the rise of heat due to the chemical reaction are the few causes.
Slogans
"We Put People First" (1997–1999)
"Digitally Yours" (1999–2004)
"A Better Life with Digital" (2002–2004)
"Life's Good" (1999–present in Australia and 2004–present in the rest of the world)
On 5 December 2012, the antitrust regulators of the European Union fined LG Electronics and five other major companies (Samsung, Thomson since 2022 known as Vantiva, Matsushita which today is Panasonic Corp, Philips and Toshiba) for fixing prices of TV cathode-ray tubes in two cartels lasting nearly a decade.[12]
On 11 June 2015, LG Electronics found itself in the midst of a human rights controversy when The Guardian published an article by Rosa Moreno, a former employee of an LG television assembly factory.Moreno was offered $3800 in compensation after losing both hands in an industrial accident while working for a subcontrator making parts for LG-branded flatscreen televisions.[13]
At the end of 2016, LG Electronics merged its German branch (situated in Ratingen) and European headquarter (situated in London) together in Eschborn, a suburb of Frankfurt am Main.[14]
In March 2017, LG Electronics was sued for its handling of hardware failures with recent smartphones such as the LG G4.[15]
Koo Bon-joon, who was the CEO and the current vice chairman of LG Electronics,[16] was replaced by his nephew Koo Kwang-mo in July 2018 as CEO and vice chairman.[17] The move came after the succession of Koo Kwang-mo as the chairman of the parent company LG Corporation who succeeded his adoptive father and uncle Koo Bon-moo after Bon-moo died of a brain tumor on 20 May 2018.[18]
LG announced in November 2018 that Hwang Jeong-hwan, who took the job as president of LG Mobile Communications in October 2017, will be replaced by Brian Kwon, who is head of LG's hugely profitable home entertainment business, from the 1st of December 2018.[19] Also in 2018, LG decided to stop smartphone production in South Korea to move production to Vietnam, in order to stay competitive.[20] LG said Vietnam provides an "abundant labor force" and that 750 workers at its South Korean handset factory would be relocated to its home appliance plant.
On 5 April 2021, LG announced its withdrawal from the phone manufacturing industry after continuous loss in the market. In 2020, LG faced a loss of 5 trillion won (US$4.4 billion).[21][22][23][24]
In June 2021, the YouTube channel Hardware Unboxed published a video alleging an attempt by a representative of LG to manipulate the review of one of LG's gaming monitors.[25] The representative, in an email shown in the video, attempts to influence the editorial outcome of the review by indicating testing methods and aspects of the display to be followed by the channel.This came a few months after a similar incident between the creators and Nvidia in which Nvidia warned them that if they continue emphasizing on rasterization rather than ray tracing in Nvidia's graphics cards, they would no longer receive review samples.
As of 1 December 2021, the Chief Strategy Officer William Cho will take over for Bong-seok Kwon as the CEO of LG Electronics.[26]
In June 2022, LG acquired AppleMango, a South Korean EV charger manufacturer with a 60% purchase of the company's stocks[27][28]
In that same month, the American publication Consumer Reports rated LG home appliances as the most reliable in the U.S. consumer market.[29]
In April 2024, a security firm discovered security bugs in tens of thousands of LG smart TV models that could "let hackers hijack them". The vulnerability particularly affects smart TVs running LG's WebOS operating system from version 4 to version 7.[30]
In December 2025, Texas Attorney GeneralKen Paxton filed a lawsuit against LG and four other smart TV manufacturers, alleging that the companies were illegally "spying on Texans by secretly recording what consumers watch in their own homes" using automated content recognition (ACR) technology.[31]
In January 2026, LG Electronics announced it would unveil an AI-powered home robot called LG CLOiD at CES 2026. The robot supports LG’s “Zero Labor Home” vision and is designed to autonomously perform household tasks, coordinate connected appliances and interact naturally with residents.[32]
in
Bergen County
,
New Jersey
, including a 143 ft tall building that would stand taller than the tree line of the
The plan, while approved by the local government, met with resistance from the segments of the general public as well as government officials in New Jersey and adjacent
The LG SL9000 was one of several new Borderless HDTV's advertised for release at IFA Berlin in 2009.[55] LG Electronics launched an OLED TV in 2013 and 65-inch and 77-inch sizes in 2014.[56][57] LG Electronics introduced its first Internet TV in 2007, originally branded as "Net Cast Entertainment Access" devices.They later renamed the 2011 Internet televisions to "LG Smart TV" when more interactive television features were added, that enable the audience to receive information from the Internet while watching conventional TV programming.[58]
In November 2013, a blogger discovered that some of LG's smart TVs silently collect filenames from attached USB storage devices and program viewing data, and transmit the information to LG's servers and LG-affiliated servers.[59][60] Shortly after this blog entry went live, LG disabled playback on its site of the video, explaining how its viewer analytics work, and closed the Brightcove account the video was hosted on.
LG manufactures remote control models that use Hillcrest Labs' Freespace technology to allow users to change channels using gestures[61] and Dragon NaturallySpeaking technology for voice recognition.[62]
As of 2014, LG is using webOS with a ribbon interface with some of its smart TVs.LG reported that in the first eight months after release, it had sold over 5 million webOS TVs.[63]
In 2016, exclusively to India, Indian arm of South Korea's LG Electronics Inc started selling a TV that would repel mosquitoes.[64] It uses ultrasonic waves that are silent to humans but cause mosquitoes to fly away.[64] It was released on 16 June 2016.The technology was also used in air conditioners and washing machines.[64] The TV is aimed for lower-income consumers living in conditions that would make them susceptible to mosquitoes.[64]
In 2018, it was reported that LG was planning to sell big-screen televisions that could be rolled up and retract automatically with the push of a button come 2019.[65]
Mobile devices
In April 2021, LG officially confirmed that it will shut down its mobile division.[66][67] Earlier, there had been rumours that LG considered selling its mobile division with Vingroup and Volkswagen named as potential buyers.[68][69]
Other than mobile phones, LG Electronics have also made tablet computers like the LG G series complementing the mobile phones.[70] LG also makes laptop computers in the LG Gram line, and previously under the Xnote line (see
Mobile phones
LG Electronics used to manufacture mobile phones from 1995 to 2021,[71] selling to the domestic market only (as Cyon) until 2000 where it was in the shadow of Samsung Anycall.[71] LG released its first GSM network phones during 2001[72] although had also marketed CDMA phones before then in the U.S.[73] LG made its breakthrough during the mid and late 2000s: it launched its highly popular LG Chocolate in worldwide in 2006 which popularised touch-sensitivity.The following year it released the world's first capacitive touchscreen phone LG Prada, and Shine, cementing its focus on design:[71] its phones during this era have led to LG being called alongside
Smart watches
LG and Google announced the Android Wear-based smartwatch, the LG G Watch, that was in June 2014.[88] In August 2014, the LG G Watch R that has a circular face (similar to the Moto 360) was released.[89] The LG Watch Urbane that LG's third Android Wear-based smart watch has released in April 2015.This was the first device to support newer smartwatch features such as Wi-Fi, and new parts of Android Wear's software interface, like the ability to draw emoji to friends.[90]
Rolly keyboard
In 2015, LG announced a Bluetooth keyboard that folds up along the four rows of keys for portability. The Rolly keyboard is made of solid plastic. Two tiny plastic arms fold out from the end of the keyboard to support a tablet or smartphone and it can toggle between two different Bluetooth-connected devices at a time.Battery life is an expected three months on a single AAA battery.[91]
Home appliances
LG manufactures home appliances including refrigerators, washing machines, tumble dryers, vacuum cleaners, air conditioners and microwave ovens. In June 2014, LG Electronics announced the launch of its smart appliances with HomeChat messaging service in South Korea. HomeChat employs LINE, the mobile messenger app from Korean company 'Naver', to let homeowners communicate, control, monitor and share content with LG's smart appliances.[92] Users can send simple messages, such as "start washing cycle," in order to control their washing machines.[92]
In December 2021, LG Electronics announced they were testing an ecologically friendly washing machine that uses liquid carbon dioxide as a cleaner. The company will be conducting a two-year test prove the safety with a goal of having commercial washers in shopping mall laundries. This new process creates no wastewater and will exhaust gas.[93]
SKS
In 2016, LG launched SKS (formerly Signature Kitchen Suite) as its luxury built-in appliance line, focused on the high-premium product tier.
SKS
In 2016, LG launched SKS (formerly Signature Kitchen Suite) as its luxury built-in appliance line, focused on the high-premium product tier. It launched first in the US at the 2016 Kitchen & Bath Industry Show (KBIS) show.[94][95] In early 2019, LG opened an appliance showroom intended for architects, designers and consumers, called the "Experience & Design Center," in Napa, California.[96] In February 2025, LG formally abbreviated the brand name from "Signature Kitchen Suite" to "SKS," at KBIS in Las Vegas.[97][98] LG also debuted new branding and products at the same show, including a "hidden" induction cooktop.[99][100]
Automotive
LG Electronics manufactures vehicle audio for many manufacturers including Opel, Renault, Vauxhall and Volkswagen.LG Electronics also manufacturers teardrop trailers[104][105][106] and produces displays for many vehicle manufacturers.[107]
From 2009 to 2013, LG Electronics sponsored Formula One as a Global Partner and Technology Partner.[115] LG was also an official supplier to Virgin Racing and Lotus Racing team, plus engine manufacturer Cosworth from 2010 to 2012.[116] LG also sponsors London Fashion Week and the LG Arena in Birmingham.[117]
During the period 2001–2003, LG sponsored the snooker Grand Prix. During these years the tournament was known as the LG Cup. In 2008, LG became sponsors of the Extreme Sport 'FSO4 Freeze' festival.[118]
The LG Electronics company in Australia dissolved its sponsorship with cricketer David Warner on 27 March 2018 and dropped him as the brand ambassador of the company over the ball tampering scandal during the third Test of their 2017–18 tempestuous series against South Africa.[119][120] Warner had an agreement with the company in 2014 and his contract had been planned for renewal.[121][122]
It was also suggested to move the company to a less populated area.[125]
LG Electronics used to manufacture mobile phones from 1995 to 2021,[71] selling to the domestic market only (as Cyon) until 2000 where it was in the shadow of Samsung Anycall.[71] LG released its first GSM network phones during 2001[72] although had also marketed CDMA phones before then in the U.S.[73] LG made its breakthrough during the mid and late 2000s: it launched its highly popular LG Chocolate in worldwide in 2006 which popularised touch-sensitivity.The following year it released the world's first capacitive touchscreen phone LG Prada, and Shine, cementing its focus on design:[71] its phones during this era have led to LG being called alongside Apple as one of the pioneers of the rise of touchscreens.[74] By 2008 LG had entered the top 3 worldwide leaders in mobile phones.[75]
There was further success with the Cookie which helped to bring touchscreens to the budget market, and with the Lollipop flip phone that became very popular in South Korea.[71] However the company had trouble with competing in smartphones.In 2010, LG released the Optimus smartphone, which would span into a series.The following year saw the release of the LG Optimus 3D, the world's first mobile phone with glasses-free 3D display,[76] and LG Optimus 2X, the first with a dual-core processor.[77] In 2012 LG worked with Google to build the Nexus 4 smartphone.[78]
Other than the G3, LG officially unveiled the curved smartphone, LG G Flex, on 27 October 2013.[79][80] At Consumer Electronics Show in January 2014, LG announced a US release for the G2 across several major carriers.[81] In 2015, LG released LG G4 globally in late May through early June.[82] On 7 September 2016, LG unveiled the V20,[83] and the V30 was announced on 31 August 2017.LG G6 was officially announced during MWC 2017 on 26 February 2017.[84] The G7 ThinQ model was announced at a 2 May 2018 media briefing.[85]
In April 2021, after months of speculation, LG confirmed that the smartphone division will be officially shut down in July 2021.[86] The decision to shut down LG Mobile came about from poor sales caused by stiff competition from rival Samsung and Chinese brands such as Oppo and Xiaomi.LG became the first major smartphone brand to completely withdraw from the market.[87]
Smart watches
LG and Google announced the Android Wear-based smartwatch, the LG G Watch, that was in June 2014.[88] In August 2014, the LG G Watch R that has a circular face (similar to the Moto 360) was released.[89] The LG Watch Urbane that LG's third Android Wear-based smart watch has released in April 2015.This was the first device to support newer smartwatch features such as Wi-Fi, and new parts of Android Wear's software interface, like the ability to draw emoji to friends.[90]
Rolly keyboard
In 2015, LG announced a Bluetooth keyboard that folds up along the four rows of keys for portability. The Rolly keyboard is made of solid plastic. Two tiny plastic arms fold out from the end of the keyboard to support a tablet or smartphone and it can toggle between two different Bluetooth-connected devices at a time.Battery life is an expected three months on a single AAA battery.[91]
There was further success with the Cookie which helped to bring touchscreens to the budget market, and with the Lollipop flip phone that became very popular in South Korea.[71] However the company had trouble with competing in smartphones.In 2010, LG released the Optimus smartphone, which would span into a series.The following year saw the release of the LG Optimus 3D, the world's first mobile phone with glasses-free 3D display,[76] and LG Optimus 2X, the first with a dual-core processor.[77] In 2012 LG worked with Google to build the Nexus 4 smartphone.[78]
Other than the G3, LG officially unveiled the curved smartphone, LG G Flex, on 27 October 2013.[79][80] At Consumer Electronics Show in January 2014, LG announced a US release for the G2 across several major carriers.[81] In 2015, LG released LG G4 globally in late May through early June.[82] On 7 September 2016, LG unveiled the V20,[83] and the V30 was announced on 31 August 2017.LG G6 was officially announced during MWC 2017 on 26 February 2017.[84] The G7 ThinQ model was announced at a 2 May 2018 media briefing.[85] In 2020, the LG Wing was introduced with two displays and a swivel design.[77]
In April 2021, after months of speculation, LG confirmed that the smartphone division will be officially shut down in July 2021.[86] The decision to shut down LG Mobile came about from poor sales caused by stiff competition from rival Samsung and Chinese brands such as Oppo and Xiaomi.LG became the first major smartphone brand to completely withdraw from the market.[87]
It launched first in the US at the 2016 Kitchen & Bath Industry Show (KBIS) show.[94][95] In early 2019, LG opened an appliance showroom intended for architects, designers and consumers, called the "Experience & Design Center," in Napa, California.[96] In February 2025, LG formally abbreviated the brand name from "Signature Kitchen Suite" to "SKS," at KBIS in Las Vegas.[97][98] LG also debuted new branding and products at the same show, including a "hidden" induction cooktop.[99][100]
SKS's portfolio includes professional ranges, rangetops, wall ovens, combination steam and convection ovens, column, French-door and under-counter refrigerators and dishwashers.[101] At KBIS 2018, SKS debuted pro ranges with a built-in sous vide module, which was an industry first, and then added the sous video module to more ranges in 2019 and 2020.[102][103]
SKS's portfolio includes professional ranges, rangetops, wall ovens, combination steam and convection ovens, column, French-door and under-counter refrigerators and dishwashers.[101] At KBIS 2018, SKS debuted pro ranges with a built-in sous vide module, which was an industry first, and then added the sous video module to more ranges in 2019 and 2020.[102][103]
In 2020, the
LG Wing
was introduced with two displays and a swivel design.
