Mister Softee Inc. (doing business as Mister Softee) is an American ice cream truck franchisor, best known in the northeastern United States. The company is based in Runnemede, New Jersey.
Business history
Mister Softee Inc. was founded in 1956 by brothers William Aloysius Conway (1922–2004) and James Francis Conway (1927–2006) in Philadelphia, Pennsylvania. Headquartered in Runnemede, New Jersey, since 1958, Mister Softee became one of the largest franchisors of soft ice cream in the United States, with about 350 franchisees operating 625 trucks in 18 states. Around 1999, William and James' sons, John P. Conway and Jim Conway Jr., took over the business.
In 2025, a standalone Mister Softee store is set to open in East Islip, New York.[1]