Meiji Yasuda Life Insurance Company (明治安田生命保険相互会社), doing business as Meiji Yasuda (明治安田), is a Japanese life insurance company, which is headquartered in Tokyo and created in 2004 from the merger of Meiji Life and Yasuda Life. The company is one of the oldest and largest insurers in Japan. The Meiji Yasuda Life Insurance Company is a member of the Mitsubishi and Fuyo groups and participates in the former's Friday Conference. It is the main sponsor of the J1 League since 2015.
History
In 1881, entrepreneur Zenjiro Yasuda founded the Yasuda Mutual Life Insurance Company, making it part of the Yasuda zaibatsu.
On January 1, 2004, Meiji Mutual Life Insurance Company and Yasuda Mutual Life Insurance Company merged to create the Meiji Yasuda Life Insurance Company.