HubSpot

HubSpot CRM Free

The company launched HubSpot CRM Free in 2014.[39] The CRM product tracks and manages interactions between a company and its customers and prospects.[40][41][42]

In July 2025, HubSpot released a CRM connector for Anthropic’s Claude, enabling users to access and analyse CRM data through natural language queries.[43]

Marketing Hub

HubSpot's AI-powered[44] Marketing Hub integrates customer relationship and social media management,[45] campaign automation, and email marketing.[46] Usability features were added to the marketing tool in 2020.[47] As of 2023, there are four service tiers (Free, Starter, Professional, and Enterprise). Starter offers basic analytics, and Professional enables additional marketing automation options, custom workflows, A/B testing, more inboxes, and support for more currencies. The Enterprise version allows access to more contacts, revenue reporting, custom event automation, and campaign reporting.[46] In 2024, Marketing Hub was updated with the ability to publish content using Instagram Reels and YouTube and improved marketing analytics.[48][49]

Content Hub

HubSpot's AI-powered Content Hub (formerly CMS Hub) is used for content creation such as blog post and image creation, as well as web development.[50] Features of Content Hub include A/B testing, AI blog writing, landing page and website optimization, brand voice, and content remixing.[51] HubSpot's Website Migration Service makes websites compatible with Content Hub.[52]

Data Hub (formerly Operations Hub)

HubSpot launched Data Hub, formerly known as Operations Hub,[53] in 2021 as an extension of the customer relationship management tool.

Sales Hub

Sales Hub launched in 2014 and received a major update in 2023.[54][55] The Enterprise tier intended for large businesses launched in 2018.[56] Features of Sales Hub include automation, lead conversion and scoring, smart notifications, and custom reporting, as well as duplicate detection, list segmentation, messaging, shared calendars and inboxes, and integration with social media platforms.[57][58] The platform integrates with email providers including Gmail and Outlook.[59] Sales Hub supports electronic signature software and multiple currencies.[57]

In 2020, Sales Hub's Enterprise tier began offering configure, price and quote software and connectors to accounting systems.[56] In 2023, Sales Hub began offering AI Forecasting, an artificial intelligence tool that "improves the accuracy of future sales projections by tapping into HubSpot's predictive AI and historical sales feature", according to TechTarget.[60]

Service Hub

HubSpot's customer service software, Service Hub (previously known as Customer Hub)[61] was announced in 2017, moved out of beta testing in 2018,[62][63] and was updated in 2022. The contact center platform provides self-service automation, Twilio telephony,[64] as well as "sentiment analysis and churn forecasting" and testimonial capturing, according to The Irish Times.[61] TechCrunch says Service Hub provides tools for customer communication, developing a "company knowledge base", surveys, and a dashboard for team tracking.[62] In 2024, updates included a help desk for users to monitor calls, chat, email, and SMS, and ticket summaries and responses generated via AI. Service Hub can provide customer health scoring.[65]

Smart CRM

HubSpot's Smart CRM uses the Breeze artificial intelligence (AI) sales tool. There are multiple tiers offering various features such as analytics, conversation analysis, custom reporting, forecasting, payment processing, and video messaging.[66] ChatSpot uses ChatGPT to combine data from Smart CRM to answer a user's questions about business prospects and clients. Smart CRM can also be used to create marketing content and messages. It can import data from LinkedIn because of HubSpot's partnership with the social networking service.[67] A partnership between HubSpot and Amplitude, Inc. combines Smart CRM with the digital analytics company's customer behavior data.[68]

HubSpot Academy

HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design, web development, and search engine optimization.[69][70] Some of the courses offer certifications.[71] In 2022, Avi Stern of The Jerusalem Post and Christian Rigg of TechRadar described the Academy as "one of the nation's leading digital marketing sources for businesses" and "an industry-leading learning center for all things CRM", respectively.[72]

Tech industry reviews

HubSpot has been described as unique because it strives to provide its customers with an all-in-one approach.[30][73] A 2012 review in CRM Search said HubSpot was not the best business solution in each category but that taken as a whole, it was the best "marketing solution" that combined many tools into one package.[10] It identified HubSpot's "strengths" as the sophistication of its call to action (marketing) tool, its online ecosystem, and its "ease of use". Its weakness was described as having "more breadth than depth." The review said the lack of customization and design tools could be limiting and that it was missing advanced features such as business process management (BPM) tools to manage workflow.[10]

Conferences

HubSpot hosts an annual marketing conference for HubSpot users and partners called "INBOUND". The event is typically located in Boston. In 2019, HubSpot hosted its largest conference in the event's history, with a record of over 26,000 attendees from 110 countries.[74] The first INBOUND conference took place in 2012.