Twilio

Twilio Inc. is an American cloud communications company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs.

History

Twilio was founded in 2008 by University of Michigan graduates[3] Jeff Lawson, Evan Cooke, and John Wolthuis[4] and was based initially in Seattle, Washington, and San Francisco, California.[5]

On November 20, 2008, the company launched Twilio Voice, an API to make and receive phone calls completely hosted in the cloud.[6] Twilio's text messaging API was released in February 2010,[7] and SMS shortcodes were released in public beta in July 2011.[8]

Twilio raised approximately $103 million in venture capital growth funding. Twilio received its first round of seed funding in March 2009 for an undisclosed amount from Mitch Kapor, The Founders Fund, Dave McClure, David G. Cohen, Chris Sacca, Manu Kumar, from K9 Ventures, and Jeff Fluhr.[9]

Twilio's first A round of funding was led by Union Square Ventures for $3.7 million[4] and its second B round of funding, for $12 million, was led by Bessemer Venture Partners.[10]

Twilio received $17 million in a Series C round in December 2011 from Bessemer Venture Partners and Union Square Ventures.[11]

In July 2013 Twilio received another $70 million from Redpoint Ventures, Draper Fisher Jurvetson (DFJ), and Bessemer Venture Partners.[12]

In July 2015, Twilio raised a $130 million Series E from Fidelity, T Rowe Price, Altimeter Capital Management, and Arrowpoint Partners, in addition to Amazon and Salesforce.[13]

Twilio filed for IPO on the New York Stock Exchange and started trading on June 23, 2016, with a 92% increase on the first day.[14]

In March 2020, Twilio announced the appointment of Steve Pugh as Chief Security Officer and Glenn Weinstein as Chief Customer Officer.[15]

In 2021, Twilio shut down its links to Parler due to Parler refusing to agree to monitor hate speech and insurrection on its platform.

On August 4, 2022, an unknown attacker accessed Twilio's internal network through an SMS phishing campaign targeting Twilio's employees. Twilio confirmed the breach three days later, clarifying that it affected only "a limited number" of customer accounts.[16] On August 15, Signal announced that it had been affected by the breach, indicating that the 125 customers affected included at least some enterprise accounts.[17]

In September 2022, Twilio laid off 11% of its workforce.[18] In the company announcement, former CEO Jeff Lawson claimed that the decisions (on which employees to lay off) were made through an "anti-racist/anti-oppression lens".[19][20] The company announced an additional 17% cut in its workforce, nearly 1,500 employees, in February 2023.[21] As a part of restructuring, the company also announced creation of two business units – Twilio Data & Applications and Twilio Communications.[22] In December 2023, Twilio announced a decision to reduce its workforce by 5%, affecting around 300 employees, primarily within its Data and Applications division.[23]

Twilio is known for using platform evangelism to acquire customers.[24] An early example is GroupMe, which was founded in May 2010 at the hackathon of TechCrunch Disrupt and uses Twilio's text messaging product to facilitate group chat.[25] GroupMe raised $10.6 million in venture funding in January 2011.[26]

Following the success of TechCrunch Disrupt, seed accelerator 500 Startups (now 500 Global) announced the Twilio Fund, a $250,000 "micro-fund" to provide seed money to startups using Twilio in September 2010.[27][28]

In January 2024, Twilio founder Jeff Lawson stepped down as CEO and board member, succeeded by Khozema Shipchandler.[29] Later that year in July, alleged threat actors acquired the phone numbers of over 33 million users of the company's multi-factor authentication service "Authy".[30]

For full-year 2025, Twilio reported total revenue of $5.07 billion, a 14% year-over-year increase, driven by growth in voice AI, software add-ons, and solution bundles. Q4 2025 revenue was $1.37 billion, up 14% year-over-year.[31]

Acquisitions

In February 2015, Twilio acquired Authy, a Y Combinator–backed startup that offers two-factor authentication services to end users, developers and enterprises.[32]

In September 2016, Twilio acquired Tikal Technologies, the development team behind the Kurento WebRTC open-source media server software, for $8.5 million.[33]

In February 2017, Twilio acquired Beepsend, a Swedish-based SMS messaging provider, for an undisclosed amount.[34]

Twilio announced in September 2018 that it was acquiring Ytica, a Prague, Czech Republic–based speech analytics firm, for an undisclosed amount.[35]

In October 2018 Twilio announced it was acquiring SendGrid, a Denver, Colorado-based customer communication platform for transactional and marketing email, for $2 billion.[36] In February 2019, the two companies were formally merged in a deal valued at $3 billion.[37]

In November 2018, the company acquired Core Network Dynamics GmbH, a Berlin, Germany-based virtual evolved packet core company.[38]

Twilio announced in July 2020 that it had acquired Electric Imp, an internet of things platform company, for an undisclosed amount.[39] In October of that year, the company acquired Segment, a platform to collect, clean, and activate customer data, for $3.2 billion.[40]

In May 2021, Twilio acquired Ionic Security, a data security platform for $30.2 million,[41][42] and Zipwhip, a toll-free messaging services provider, for $850 million.[43][44]

In January 2022, Twilio announced that it agreed to acquire Boku Identity, Inc. from Boku, Inc. for $32.3 million.[45][46]

In October 2025, Twilio announced its agreement to acquire Stytch, an identity platform for AI agents.[47]

Technology

Twilio uses Amazon Web Services to host its communication infrastructure via APIs.[48]

Rather than using industry-standard protocols such as SIP for call control, Twilio uses a customized markup language known as TwiML to allow for direct integration with its services.[49] Twilio and the customer typically exchange TwiML documents via HTTP Webhook.

In June 2010, Twilio launched OpenVBX, an open-source product that lets business users configure phone numbers to receive and route phone calls.[50] One month later, Twilio engineer Kyle Conroy released Stashboard, an open-source status dashboard written in the Python programming language that any API or software service can use to display whether their service is functioning properly.[51]

See also

  • Clef (app)

References

  1. John Cook. Super angel McClure unveils 'micro-fund' for Twilio apps Puget Sound Business Journal, 24 September 2010^
  2. US SEC: Twilio, Inc. Form 10-K U.S. Securities and Exchange Commission, February 24, 2026^
  3. Pete Wilkins. What Drives The University Of Michigan's Entrepreneurial Success forbes.com, Oct 11, 2022, retrieved Sep 22, 2025^
  4. Twilio Raises $3.7 Million For Powerful Telephony API TechCrunch, 2009-12-30, retrieved 2015-12-03^
  5. Twilio scores funding to build telecom in the cloud business Techflash.com, retrieved 2015-12-03^
  6. Kincaid, Jason (November 20, 2008). "Twilio: Powerful API For Phone Services That Can Recreate GrandCentral's Core Functionality In 15 Lines Of Code". TechCrunch.^
  7. Kincaid, Jason (February 9, 2010). "Twilio's Telephony API Now Lets Applications Send And Receive SMS Messages". TechCrunch.^
  8. Kincaid, Jason (July 13, 2011). "Twilio's Streamlined Shortcode API Now Open To All". TechCrunch.^
  9. Twilio Closes Funding Round, Lands Major Customers For Its Telephony API TechCrunch, 2009-03-02, retrieved 2015-12-03^
  10. Twilio Raises $12 Million For Powerful Telephony API TechCrunch, 2010-11-09, retrieved 2015-12-03^
  11. Twilio Raises $17 Million Series C From Bessemer and Union Square To Expand Abroad TechCrunch, 2011-12-07, retrieved 2015-12-03^
  12. Twilio Raises A $70M Series D As They Consider An IPO TechCrunch, 2013-06-07, retrieved 2015-12-03^
  13. Twilio lands $130 million to make it easier to communicate via software Fortune, retrieved 2019-01-02^
  14. Corrie Driebusch, Maureen Farrell. Twilio's Shares Jump 92% in Trading Debut The Wall Street Journal, 23 June 2016^
  15. Twilio Welcomes Steve Pugh as Chief Security Officer and Glenn Weinstein as Chief Customer Officer Valdosta Daily Times, retrieved 2020-03-05^
  16. Emma Roth. Twilio suffers data breach after a phishing campaign targeted its employees The Verge, August 8, 2022, retrieved August 8, 2022^
  17. Carly Oage. Signal says 1,900 users' phone numbers exposed by Twilio breach TechCrunch, August 15, 2022, retrieved August 16, 2022^
  18. Kyle Wiggers. Twilio lays off 11% of its staff as it aims for profitability in 2023 TechCrunch, 2022-09-14, retrieved 2022-09-26^
  19. Kylie Robison. Twilio promises 'anti-racist' layoffs as CEO says 11% job cuts won't hit workers from 'marginalized communities' more than others Fortune, 2022-09-14^
  20. Jeff Lawson. A Message from Twilio CEO Jeff Lawson Twilio, retrieved 2022-09-26^
  21. Brody Ford. Twilio Announces Second Wave of Layoffs, Cutting 17% of Workforce Bloomberg News, 2023-02-13^
  22. Ashley Capoot. Twilio to lay off about 1,500 employees, or 17% of its workforce CNBC, 2023-02-13^
  23. Rohan Goswami. Twilio lays off 5% of employees in unit activists want to divest retrieved 17 February 2024^
  24. Twilio's Founder On How To Partner With 20,000 Developers - with Jeff Lawson Mixergy, 2011-01-10, retrieved 2015-12-03^
  25. Inception: A Hackday Dream (The Story Of GroupMe) TechCrunch, 2010-08-26, retrieved 2015-12-03^
  26. Matthew Lynley. Group texting startup GroupMe raises $10.6M despite being a long way from revenue VentureBeat, January 4, 2011, retrieved 2015-12-03^
  27. Om Malik. Got a Twilio-based App? Get Some Investment Dollars Gigaom, 2010-09-23, retrieved 2015-12-03^
  28. Announcing Twilio Fund for 500 Startups retrieved July 21, 2011^
  29. Twilio CEO Lawson steps down after bruising activist battles CNBC, 8 January 2024, retrieved 9 January 2024^
  30. Emma Roth. Twilio alerts Authy two-factor app users that 'threat actors' have their phone numbers The Verge, July 3, 2024, retrieved July 6, 2024^
  31. Twilio Announces Fourth Quarter and Full Year 2025 Results Twilio Investor Relations, retrieved 2026-03-21^
  32. Frederic Lardinois. Twilio Acquires Two-Factor Authentication Service Authy TechCrunch, 2015-02-24, retrieved 2017-12-28^
  33. Twilio paid $8.5 million in cash for assets of Kurento Open Source Project VentureBeat, 2017-02-22, retrieved 2017-02-25^
  34. Lucas Matney. Twilio acquires Beepsend to make message delivery more efficient on its Super Network TechCrunch, 2017-02-07, retrieved 2017-12-28^
  35. Ron Miller. Twilio's contact center products just got more analytical with Ytica acquisition TechCrunch, 2018-09-11^
  36. Twilio to Acquire SendGrid, the Leading Email API Platform BusinessWire, 2018-10-15, retrieved 2018-10-16^
  37. Value of Denver-based SendGrid goes up to $3B as San Francisco's Twilio completes acquisition The Denver Post, 2019-02-05, retrieved 2022-09-27^
  38. Twilio buys Core Network Dynamics the-mobile-network.com, 2018-11-14^
  39. Electric Imp is now part of Twilio connect.electricimp.com, retrieved 2020-08-03^
  40. Twilio confirms it is buying Segment for $3.2B in an all-stock deal TechCrunch, 12 October 2020, retrieved 2020-10-12^
  41. MarketScreener. Twilio Inc. acquired Ionic Security Inc. for $30.2 million. www.marketscreener.com, 17 May 2021, retrieved 2022-11-22^
  42. Cybersecurity M&A Roundup: 36 Deals Announced in May 2021 www.securityweek.com, June 2021, retrieved 2022-11-22^
  43. Natalie Gagliordi. Twilio to acquire toll-free messaging provider Zipwhip for $850 million ZDNet, retrieved 2021-05-18^
  44. Kurt Schlosser. Twilio to acquire Seattle business texting startup Zipwhip for $850M GeekWire, 2021-05-17, retrieved 2022-12-10^
  45. MarketScreener. Twilio Inc. agreed to acquire Boku Identity, Inc. from Boku, Inc. for $32.3 million. www.marketscreener.com, 19 January 2022, retrieved 2023-01-28^
  46. Twilio and Boku Mobile Identity Come Together to Offer Secure Onboarding Twilio Blog, retrieved 2023-01-28^
  47. Twilio to Acquire Identity Platform for AI Agents, Stytch Twilio, retrieved 2025-11-01^
  48. Harris, Derrick (March 3, 2009). "Why Amazon Will Make or Break Twilio". Gigaom.^
  49. Tsahi Levent-Levi. The top 6 CPaaS trends to track in 2022 TechTarget, 2020-01-06, retrieved 2022-12-10^
  50. Twilio Releases OpenVBX, An Open Source Google Voice For Businesses TechCrunch, 2010-06-15, retrieved 2015-12-03^
  51. Chad Catacchio. Twilio open sources Stashboard, an API monitoring dashboard TNW, 2010-07-21, retrieved 2022-12-10^