Harmony Intelligent Mobility Alliance, trading as HIMA is an automotive alliance and sales network initiated and led by Chinese multinational technology company Huawei. Established in 2023, the members of the alliance include AITO (Seres Group), Luxeed (Chery), Stelato (BAIC BluePark), Maextro (JAC Group) and SAIC (SAIC Motor).[3][4]
In December 2021, Huawei announced the launch of AITO brand and unveiled its first vehicle AITO M5, the first vehicle Huawei developed with Seres Group. The model is based on Seres SF5 SUV.[5] At that time, Seres managed the entire vehicle lifecycle, encompassing research and development, manufacturing, and after-sales services. Huawei contributed to product definition, development, and channel sales. Both companies collaborated on quality control and marketing efforts. In 2023, Huawei expanded its role to include after-sales services and vehicle deliveries, working alongside Seres.[6]
In March 2023, AITO was briefly rebranded as "Huawei AITO" before Huawei reverted the rebranding.[7] In June 2023, Huawei acquired the AITO trademark in Chinese language (问界/Wenjie) from Seres Group.[8] Huawei returned the English AITO trademarks and related patents back to Seres Group in July 2024 for 2.5 billion RMB, citing Chinese regulations requiring automobile brands to be owned by their manufacturers.[9]
In 9 November 2023, at the pre-sale launch event for the Luxeed S7, Huawei announced that it would upgrade its ZhixuanCars business to the "Harmony Intelligent Mobility Alliance" (HIMA).[10][3] Unlike the previous approach, where Huawei mainly provided sales channels and had control over vehicle development with its partners, HIMA aims to build a more connected ecosystem for electric vehicles by incorporating Huawei's Harmony operating system into the cars. HIMA will allow closer cooperation with partners to create a unified smart mobility platform, focusing more on system integration and joint development across different manufacturers.[11]
In December 2023, Huawei transferred several trademarks under the name "Stelato" to BAIC BluePark, the HIMA brand developed in collaboration with BAIC.[12][13]
In the HIMA business model, Huawei does not directly manufacture cars but focuses on assisting car companies with product design, supply chain management, quality control, software ecosystem, user experience management, brand marketing, and sales channels.[18][19] Under the alliance, each of Huawei's partner manufacturers will specialize in a certain vehicle category and class. Each manufacturer's product lineup will be non-overlapping, and all will be combined under Huawei's comprehensive solution.[19]
Huawei has been establishing independent HIMA stores in the Chinese market. Huawei planned to have around 800 newly built HIMA stores by 2024, and plans to expand to 1,000 stores by 2025. By 2023, HIMA had already opened franchise outlets ("user centers") in 78 cities nationwide. These outlets provide integrated services, including sales, delivery, and after-sales support, embodying a one-stop-shop approach. One of the criteria for selecting partners is a preference for those with expertise in luxury car sales and maintenance (both mechanical and paint). In addition to opening new franchise user centers, the existing outlets were rebranded from "AITO" to "HIMA" as the outlets started offering Luxeed, Stelato and Maextro vehicles.[20]
AITO signed a cooperation agreement with Performance Plus Motors, a subsidiary of the luxury car dealership network Abu Dhabi Motors. In the UAE, the M9 full-size luxury SUV is now called the AITO 9. It is the first HIMA vehicle to be sold outside China, deliveries to the UAE commenced on the same day, alongside test drives.[21]
AITO vehicles are equipped with ADS (Autonomous Driving System) developed by Huawei. For ADS 2.0, current in 2023, it was a composite of 128 LiDARs, 11 HD cameras, 3 MMW radars, and 12 ultra sonic radars and Huawei self-developed chipset. The ADS is trained on real-world driving data and can achieve Level 2+ autonomous driving. It can perform human-like judgment and operation such as accurate turning, giving way to pedestrians, recognizing and avoiding irregular obstacles, as well as detecting and avoiding animals. It can also perform automatic and valet parking. According to Huawei, the ADS 2.0 was priced at 36,000 RMB (~US$5200) per vehicle when sold to partner manufacturer.[22]
Huawei upgraded ADS 4.1 in January 2026 with safety enhancements that include eAES "anti-sandwich" feature to prevent rare end collisions.[23]
The HarmonyOS Cockpit is Huawei's solution for electric and autonomous cars, augmented reality head-up displays (AR-HUD) and smart instrument cluster. Huawei opened up the APIs of HarmonyOS Cockpit to help automobile OEMs, suppliers and ecosystem partners in developing different features.[24][25]
On December 21, 2021, Huawei launched a specialized HarmonyOS vehicle operating system called HarmonySpace. Over the years iterations developed. On April 22, 2025, HarmonySpace 5, also known as HarmonyOS Cockpit 5 was launched on final HarmonyOS 4.x dual-framework version, with Qiankun ADS 4.0 it includes AI models like DeepSeek and Pangu support integrated.[26]
On January 20, 2026, it was announced Qiankun ADS 5.0 and specialized HarmonyOS 6 cockpit system version of HarmonySpace 6 planned for April 2026 launch. In April 2025, Huawei announced HarmonyOS NEXT native version of cockpit app pioneer program with a first batch of developer partners from iQIYI, Amap, Mango TV, Tencent Music in Chinese markets.[27]
On December 21, 2021, Huawei launched a specialized HarmonyOS vehicle operating system called HarmonySpace. Over the years iterations developed. On April 22, 2025, HarmonySpace 5, also known as HarmonyOS Cockpit 5 was launched on final HarmonyOS 4.x dual-framework version, with Qiankun ADS 4.0 it includes AI models like DeepSeek and Pangu support integrated.[26]
On January 20, 2026, it was announced Qiankun ADS 5.0 and specialized HarmonyOS 6 cockpit system version of HarmonySpace 6 planned for April 2026 launch. In April 2025, Huawei announced HarmonyOS NEXT native version of cockpit app pioneer program with a first batch of developer partners from iQIYI, Amap, Mango TV, Tencent Music in Chinese markets.[27]
Huawei Tuling platform is equipped with a multi-modal fusion perception system, DATS (Dynamic Adaptive Torque System) and xMotion intelligent body collaborative control system.[28]
The brands of the alliance include AITO (Seres Group), Luxeed (Chery), Stelato (BAIC BluePark), Maextro (JAC Group) and SAIC (SAIC Motor). Although the Western names of each alliance brand are not closely related, their Chinese names are all named after the Chinese character "界", such as (AITO), (Luxeed), (Stelato), (Maextro) and (SAIC).
Originally, the ownership rights for the alliance brands' Western and Chinese names were separate. The Western trademarks are owned by the alliance manufacturers, whereas the Chinese trademarks are owned by Huawei.[8] However, due to the regulations of Chinese government, that the brand of automobile must be owned by its manufacturer, in July 2024, Huawei announced to transfer the Chinese trademarks and patents of AITO brand to its partner Seres Group.[29][9]
AITO is the brand used for HIMA models that are produced by Seres Group. Established in December 2021, it is the oldest of the five brands, and has four products on sale; the AITO M5, AITO M7, AITO M8 and AITO M9, which are all SUVs.
Luxeed is the brand used for HIMA models that are produced by Chery. Established in November 2023, it has two products on sale; the Luxeed S7 and Luxeed R7.
Stelato is the brand used for HIMA models that are produced by BAIC BluePark, a subsidiary of
In October 2025, with the delivery of a Stelato S9T to the user, the cumulative delivery volume of the Harmony Intelligence Mobility Alliance exceeded One million units, which took 43 months.[33]
Since HIMA is not considered as an automobile manufacturer by government of China, the sales figures of each HIMA brand is overlapping with its partner manufacturers.
Huawei's partnership with automobile manufacturers has taken the form of three models, the standardized parts supply model, the "Huawei Inside" (HI) model, and the Harmony Intelligent Mobility Alliance (HIMA).[4][45]
In April 2025, SAIC Motor jointly unveiled the fifth brand under HIMA, SAIC (dubbed "尚界" in Chinese), during the HIMA new product launch event.[16][17]
Maextro is the brand used for HIMA models that are produced by JAC Group. Established in November 2024, it has a sole model, the Maextro S800, which is the most expensive HIMA vehicle.
SAIC is the brand used for HIMA models that are produced by SAIC Motor. Established in April 2025, it has a sole model, the SAIC H5, which is the cheapest HIMA vehicle.
