Maextro is a Chinese ultra-luxury electric vehicle brand established in 2024 by JAC Group. It is part of Huawei's HIMA multi-brand collaboration model, where Huawei handles product creation and design, provides technologies such as full-stack ADAS solutions and infotainment systems, and provides powertrain components, while JAC is responsible for chassis engineering and manufacturing of vehicles.[2]
Name
The name of the brand, Maextro, comes from the Italian language word maestro. The letter "S" in Maestro is changed to "X", symbolizing the "continuous exploration of the unknown and the creation of countless legends".[3]
History
In July 2024, Yu Chengdong (Richard Yu), Chairman of Huawei Consumer BG and